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Max-Michael Mayer - Launching a Cloud Based Business

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Launching a Cloud Based Business. CloudCamp Hamburg 2010

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Max-Michael Mayer - Launching a Cloud Based Business

  1. 1. Launching a Cloud Based Business or “Planning is Guessing” A first hand experience by Max-Michael Mayer, Propertybase GmbH 37signals
  2. 2. Me
  3. 3. Jogging Accenture Daddy BWL LBBW Guitar Fanatic Mountain Biking 14 years of sales experience Entrepreneur Photography Cloud Enthusiastic Max-Michael Mayer: Aconex conject Dubai
  4. 4. We
  5. 5. SaaS Start up Venture Capital Force.com Salesforce.com Fun Great Team Worldwide Customers Made in Germany Nice Office Good coffee Career In the cloud Munich Dubai New York Sydney Singapore
  6. 6. The Idea
  7. 7. The idea Your app needs to solve a problem Is there a need for your product? What is the benefit of using your app? How is your app different? Is the market big enough?
  8. 8. The right solution can add significant value ROI Study (Real Customer) Payback in 5 Months Payback in 5 Months 3 x Invest after 1 Y 3 x Invest after 1 Y 1.5m$ NPV over 3 years 1.5m$ NPV over 3 years
  9. 9. The Market
  10. 10. Big Big Big
  11. 11. Organisational MembershipsOrganisational Memberships IT SpendingIT Spending Total market size > 2b € The Propertybase Market
  12. 12. The Team
  13. 13. Get the best ! …you know.
  14. 14. Get started
  15. 15. Spend your money wisely… You don’t have a lot when you start.
  16. 16. Once you are getting real… Propertybase office in Munich Office:  Short term rental agreements  Be humble –no state of the art office  Share the space with other and lower costs Equipment:  Use cloud apps!
  17. 17. Money
  18. 18. Venture Capital or not? A detailed financial plan is a must anyway
  19. 19. Make Sales & Marketing Transparent
  20. 20. Healthy conversion rate = growing subscriptions Sales Funnel Leads Qualified Contacts Opportunities Offers Customers Web: 12 SF: 37 others: 25 78% 58 64% 37 30% 11 27% 3 4,1% Dec Feb Apr Jun Aug Oct Dec Feb Start with SEO & SEM asap! Start with SEO & SEM asap!
  21. 21. Be flexible ! You will change your plans more often as you think.
  22. 22. Recommended Books …for starting your own SaaS business
  23. 23. Contact: Max-Michael Mayer max@propertybase.com +49.173.2582876 Download the Presentation: http://www.maxmichaelmayer.de http://blog.propertybase.com

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