Exploring business models for Internet-connected consumer products

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Exploring business models for Internet-connected consumer products

  1. 1. Connecting atoms to the Internet.Exploring business models for Internet-connected consumer productsThe 3rd Annual Internet of Things Europe 2011, Brussels, 28th June 2011Iñaki Vazquez, CEO
  2. 2. PeopleServices Things
  3. 3. Product Market Infobject Services DigitalObject lifestyle Emotional Entertainment productsLineal Exponential Social networks
  4. 4. Channels Content providers Your company Web Internet Social networks SmartBox OpenWayUsers Other third-party services and contents SmartBox Infobjects
  5. 5. Service Free Subscription Pay-per-use/content Free Req: cheap objects Req: very valuable services, Req: very cheap objects 1+ year contract (RFID/NFC tags?), Income: ads premium content Income: high fee Similar to: ? Income: priced content Similar to: mobile phones Similar to: ?Object Buy Req: light service platform Req: freemium services Req: premium content Income: sales, ads Income: sales+fee Income: sales+content Similar to: TV, Withings Similar to: premium mobile Similar to: iPod, iPad, phones iPhone Rent Req: flat rate service Req: premium content Income: fee Income: fee + content Similar to: cable TV Similar to: cable TV films
  6. 6. www.symplio.com@sympliowww.facebook.com/symplio

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