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  1. 1. NINTENDO: Product InnovationElementary Level:Unit ObjectivesIn this unit: • Grammar: Adjective or Adverb • Pronunciation: N - NG - GN - KN • Functional Vocabulary: uses of Get • Listening: Nintendo history and the Wii • Reading: Wii – The Product • Role Play: Describe a company using adjectives and adverbs 1
  2. 2. www.businessenglishstudy.comINTRODUCTION:What do you know about Nintendo?LISTENING 1:Visit for the free MP3 listening fileListen to a spokesperson talk about Nintendo, and answer these questions. 1. What does the word Nintendo mean in English? 2. What was Nintendo’s first product? 3. What is the name of Nintendo’s famous character? 4. When was the Wii launched? 5. How many units of the Wii has Nintendo sold by June 2008? PRONUNCIATION: N – NG – GN - KNPractice pronouncing these words & discuss their meanings with your teacher:SIGN - NINTENDO - ANGRY - DESIGN - THING - HUNGRY - KNOWN – SIGNAL FUNCTIONAL VOCABULARY - GetLook at these examples:How many emails do you get each day? I normally get20, but yesterday I got over 100. I will get more tomorrow.FORM:GET is present simpleGOT is the past simpleWILL GET is the future simple.USES:1. We can use GET to mean ‘receive’.e.g. Did you get the message from Paul? Yes, I got it.2. We can also use GET to mean ‘arrive.’e.g. I usually get to the office at 9am but yesterday I got here at 8amWhat time does the train get here? At 4.30EXERCISE: Complete the sentences using GET in the correct tense.1. We more orders next month.2. The Wii always good reviews from our customers.3. I a pay rise last week.4. They to Japan by tomorrow evening.5. I a new computer every year.6. What time she normally to the office? 2
  3. 3. READING: The WiiRead the article and fill in the gaps with: Get - Got – Will Get.Nintendo introduced the Wii in November 2006 and it 1. a great reception.By 2008 there was a Wii in 15% of all Japanese and American homes.The game is more popular than the Sony PS3, but the high demand for the Wii iscausing problems for Nintendo.Stores around the world cannot 2. enough games to meet customer demand.Nintendo’s President said that they 3. the idea for the Wii from customerswho wanted more interactivity.Nintendo produces 750,000 Wii games per month. This number 4. higher atChristmas and Nintendo will then invest in better products and more innovation.The Name:Nintendo said: Wii sounds like we, and is for everyone. The ‘i’s in the word representtwo people playing the game, and the word Wii is easily remembered by everybody.You 5. a clear sound from the name. No abbreviation. No confusion. Just Wii. Speaking Practice: • What do you think of the name, ‘Wii’? • Are names of products and companies important? • Can you think of any other strange products or companies names? 3
  4. 4. GRAMMAR PRACTICE: Adjective or AdverbADJECTIVES are used to give more information about nouns.e.g. It is an expensive machine.He speaks good EnglishADVERBS are used to give more information about verbs.e.g. She works slowly.He speaks English well.EXERCISE: Complete each sentence with an Adjective or Adverb from the box. Quickly - Well - Good - Cheap - Really - Funny1. I think it is a idea.2. I am happy to work for Nintendo.3. She speaks Japanese .4. Super Mario is a man.5. The Wii is compared to the Playstation3.6. We sell the games very .Supplement this task with relevant exercises from a good grammar bookLISTENING 2:Visit for the free MP3 listening fileListen to the second part of the listening and answer these questions:1. Who are the Wii’s main competitors?2. What is the video game industry worth?3. There was low demand for Play Station 3 because …?4. What is the price difference between Playstation3 and the Wii?5. How many units of the Wii does the company predict it will sell by 2009?ROLE PLAY: In teams, describe a business you know well. Describe itsactivities and company profile. Use adjectives and adverbs e.g.Good – Big – Usually – Modern – Quickly – Well – Really – Total – Fast – Slow - Old 4
  5. 5. Audio 1 – Elem. NintendoNintendo - elementary level.In English the word Nintendo means: "leave luck to God."Nintendo started in 1899, and manufactured playing cards for a Japanese game,called Hanafuda.In the 1950’s it began to make toys and in 1970, Nintendo started to producecomputer games.One of its most famous characters is Super Mario, and he was a global success.In 1989 Nintendo created Gameboy, and by 2007 the company sold over 120 millionunits.In 2006 Nintendo launched a new game, called the Wii.It is an interactive game where the players stand up and use their arms and legs tomove the action on the TV screen.It is a very popular game and Nintendo has sold nearly 30 million units by June 2008. Audio 2 – Elem. NintendoAnd who are the Wii’s main competitors?Sony’s PlayStation3 and Microsoft’s Xbox 360.Both the Playstation3 and the Wii were released in November 2006 and competewith the Microsoft Xbox 360, a more powerful game machine.And it is a market with big profits. The video game industry is worth $20 billion a year.In 2007 the Wii was the market leader.Sony reported low demand for the PlayStation3 because of technical problems andits high price. PlayStation3 costs around $700. The Wii is $200.But can Nintendo continue to attract customers to the Wii or is it a passing fashion?The answer is not clear although the signs are good for Nintendo. The companypredicts sales of the Wii to be over 50 million units by 2009. 5
  6. 6. LESSON PLAN – Nintendo – ElementaryKey objectives – to practise aural and oral Business EnglishINTRODUCTION: Ask the students what they know about Nintendo.Teacher (T) – Students (SS) 5 minsGo ToLISTENING 1: Next tell students they are going to hear a spokesman talking aboutNintendo. They need to answer the questions at the end. Play the listening and askstudents the questions. (T) – (SS) 10 minsGo ToPRONUNCIATION: Ask the students to pronounce the words. (T) – (SS) 5 minsGo ToFUNCTIONAL VOCABULARY: Go through the rules and the exercise. (T) –(SS) 10 minsGo toREADING: Find out if the students the lead in questions. Go through the reading andgap fill exercise. Encourage them to use the grammar and the functional vocabulary.(S) – (T) 15 minsGo ToGRAMMARAsk the lead-in questions and go through the rules of Reported Speech and dothe exercise that follows. Ask students to read the questions and answers outloud. (S) – (T) 10 minsGo ToLISTENING 2: Tell students they are going to hear the 2nd part of the listening. Playthe listening and students answer the questions (SS) – (T) 10 minsGo toROLE PLAY: Go through the instructions and begin the role-play. Make sure theypractice the grammar and vocabulary learnt in the lesson. Get the other students todiscuss and offer feedback. (SS) – (SS) 20 mins 6
  7. 7. EXERCISE ANSWERSLISTENING 1:1. Leave luck to God.2. Playing cards for a Japanese game, called Hanafuda.3. Super Mario4. 20065. Nearly 30 million units by June 2008FUNCTIONAL VOCABULARY:1. We will get more orders next month.2. The Wii always gets good reviews from our customers.3. I got a pay rise last week.4. They will get to Japan by tomorrow evening.5. I get a new computer every year.6. What time does she normally get to the office?READING EXERCISE:1. Gets2. Get3. Got4. Will Get5. GetGRAMMAR EXERCISE:1. I think it is a good idea.2. I am really happy to work for Nintendo.3. She speaks Japanese well4. Super Mario is a funny man.5. The Wii is cheap compared to the Playstation3.6. We sell the games very quicklyLISTENING 2:1. Sony’s PlayStation3 and Microsoft’s Xbox 3602. $18 billion a year3. Technical problems and its high price4. PlayStation3 costs around $700. The Wii costs $200.5. Over 50 million units 7