The mall through time!!!


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The mall through time!!!

  1. 1. The Mall Through Time
  2. 2. Southdale Centre <ul><li>Southdale Shopping Centre was the first commonplace mall </li></ul><ul><li>It was opened in 1956, in Edina, Minnesota </li></ul><ul><li>It was created so people could shop without enduring the drastic weather conditions </li></ul>
  3. 3. Southdale Centre As times changes and society has different means of getting what they need, malls need to grow and change to remain current. <ul><li>Bakeries, delis, and flower shops attracted customers to the mall </li></ul><ul><li>Other techniques such as including fast pace technology and a thorough structural layout draws more customers </li></ul>
  4. 5. <ul><li>Malls were first created to bring a sense of community </li></ul><ul><li>It attracted customers of all ages, ex. young children & elders </li></ul><ul><li>Adults usually met up with old friends to catch up </li></ul><ul><li>Elders usually got light exercise while walking through the mall </li></ul><ul><li>Typically, it was teenagers who gathered to spend time with friends </li></ul>
  5. 6. <ul><li>Malls were designed to create a unique atmosphere </li></ul><ul><li>Malls were laid out in a “U” shape with earthy tones and dim lighting </li></ul><ul><li>In 1956, Southdale Mall was opened and malls from then on took a box shape, usually with a courtyard in the middle </li></ul><ul><li>There were usually two main department stores and many small stores </li></ul><ul><li>Flights of stairs were incorporated in malls because of the amount of stores, thus needing two levels </li></ul>
  6. 7. <ul><li>Many of the first malls created did not include technology </li></ul><ul><li>There were no elevators or escalators </li></ul><ul><li>Debit machines were not created </li></ul><ul><li>Cash registers were manual and tedious to use </li></ul><ul><li>Businesses were very limited to their resources </li></ul>
  7. 8. Malls of the PRESENT
  8. 9. <ul><li>The are different reasons people attended the mall in the past and the present </li></ul><ul><li>There are less social aspects and more prominent shoppers </li></ul><ul><li>There are more fast food eating services than sit-down restaurants </li></ul><ul><li>Teenagers still utilize the mall as a main area to spend time with friends </li></ul><ul><li>Parents have the choice to drop their children off at daycare </li></ul><ul><li>Elders are rarely seen at the mall </li></ul>
  9. 10. <ul><li>Mall structures have changed </li></ul><ul><li>The most common lay-out of a mall is the cross (X) </li></ul><ul><li>Malls are created with less plants and without windows </li></ul><ul><li>Present malls have white and bland colors and bright lights </li></ul><ul><li>There are many more department stores such as Younkers, Sears and Shopko </li></ul><ul><li>Malls exteriors are built with plastic and </li></ul><ul><li>There are uncomfortable chairs in the food courts to encourages shoppers to spend the least amount of time in that area </li></ul>
  10. 11. <ul><li>Technology has grown over the years </li></ul><ul><li>Escalators and elevators were introduced in the modern mall </li></ul><ul><li>Their are debit machines as well as computers and touch screens </li></ul><ul><li>Computers allow employees to locate merchandise from other stores within their branch </li></ul><ul><li>More technologically-focused stores are incorporated within the malls </li></ul>
  11. 12. Malls for the FUTURE
  12. 13. <ul><li>In past malls, there was a sense of community </li></ul><ul><li>Present malls are lacking socialization and leading more towards assertive shopping interactions </li></ul><ul><li>For future malls, socialization must come back to attract more people </li></ul><ul><li>According to the article “How America Shops and Spends”, 31% of purchases are impulse buys </li></ul><ul><li>It is apparent to have a large mass of people within the mall to gain revenue on these whim purchases </li></ul>
  13. 14. <ul><li>The layout of the mall distinguishes its identity </li></ul><ul><li>Past malls had a lot of open space and courtyards </li></ul><ul><li>Present malls are prominently structured to encourage more shopping </li></ul><ul><li>Future malls must incorporate socialization as well as assertive shopping </li></ul><ul><li>The mall must offer something different than just shopping because there is now online shopping </li></ul>
  14. 15. <ul><li>Past to the present, technology has been integrated within the mall </li></ul><ul><li>It is important to continue to use up-to-date technology in future malls </li></ul><ul><li>By using all available resources, the chances of increasing revenue also increases </li></ul>
  15. 16. The PROPOSAL for the FUTURE
  16. 17. <ul><li>Figure “8” layout </li></ul><ul><li>Increasing sit-down restaurants </li></ul><ul><li>Malls will have warm colors and dim lighting </li></ul><ul><li>Entrances will be more attractive and exits less obvious </li></ul><ul><li>A gym and an indoor track will be placed in malls </li></ul>
  17. 18. <ul><li>Post offices, grocery stores and dentists will be in malls </li></ul><ul><li>There will be an online banking system </li></ul><ul><li>There will be parking lots with electrical plug-ins </li></ul><ul><li>Opening the mall earlier or even 24/7 access </li></ul>
  18. 19. The mall must remain fashionable and up to date as well as be able to increase the opportunity for more socialization in order to survive in the future.