Bhutan

The Land of the Thunder Dragon

Team 2

Tshomo Sherab

So Min Kim

Phan

Korea

-Team 2Sherab Tshomo
So Min Kim
Ng...
Contents
Destination Profile & PEST Analysis

Relationships in Culture

Issues

Interview

Analysis

Conclusion
Cultural Impressions
Stereotypes
Happiest
Country in
the World

GNH

Happiest
country in
the world
Himalaya

Butane Gas
King is the
richest
80-...
Stereotypes
Happiest
Country in
the World

Kimchee
Good looking
people
Drama

Friendly
Hyundai Cars

Electronics

All fair...
Destination Profile
South Asia
Capital City: Thimpu

North East Asia
Capital City: Seoul

Location

Tropical in the south, cool winters
and ho...
636,836 (165th)

48,955,203(25th)

Population

 Over 19 languages
• Dzongkha: 24% English 40%
• Literacy rate: 63%

Langu...
PEST Analysis
Political
Constitutional Monarchy
Very Low Crime Rate
(Number of lawyers : Bhutan - 130 vs. Korea - 12,300)
Military expen...
BHUTAN AND SOUTH KOREA POLITICAL TIMELINE
Jigme Khesar Namgyel
Wangchuck is crowned
king.

Ugyen
Wangchuck is
chosen as
he...
Economical
Himalayas closed to mountaineers.
Stresses on the Development of Hydroelectricity.
Principal exports : Bhutan -...
Social

 No beggars or Private Academies.
 Matrilineal Society (Monogamy and Polygamy still exist).
 Green tract of lan...
Technology

 One of the last country to get Television and Internet.
 Government lifted ban on television and internet i...
Relationships in Culture
1. Family Names
No family name

Bhutanese do not
have surnames.

Only the Royal
family or some
noble family have
family na...
2. Greetings
A formal greeting
is to bow with
hands open and
outstretched and
the palms up.
When a senior
person enters a
...
3. Marriage
In the
past, marriages
were
arranged, these
day marriages
are lovematches.
Marriage age:
16 for
women, 21 for
...
4. Clothing
Wears
Traditional
dress every
day

http://www.demawang.com/entiz/read.php?num=4399&page=32 http://www.namkhajo...
5.Calendar system
The
weekdays are
one day
ahead not
only of the
main Tibetan
calendars, but
the western
calendar as
well....
Taboos
1. Bhutanese House Paintings
2. Don’t talk bad about the King
3. Your feet when you sleep.

http://www.facebook.com...
5 Issues
1.Cultural and Social
Exchange
Korean Wave In Bhutan
Television
Movie Industry Collaboration

http://www.youtube.com/watch...
2. Educational
Samauel Training
Soccer ( Korean Coach first win on international
event )
Archery coach
Taekwondo

http://b...
3. Trade
Hyundai Motors
Investment in tea production
MoU signed between Bhutan and Korean Chamber of
Commerce (2010)

http...
4.Human Resources Exchange

Number of Korean and Bhutanese entering and leaving Korea

Number of Residents
Bhutanese in Ko...
5. Technological
K- Science provided by YTN science
YTN ( Broadcast Channel –sharing Korean technology
through research an...
Interview
Interview with the Honorary Consul General of
Bhutan
Han Young Kim
1. What do you think was the first (most important) exc...
3. What is different about Bhutan from South Korea?
 Bhutan is very different from South Korea. Few years ago, if you wen...
4. What type of country do you think is
Bhutan in one word?
I think Bhutan is a Time Capsule. They have had
long establish...
Analysis
1. Status Of Bhutan and South Korea relationship .

- Still in primary stage
- Not very enhanced
- No bridge of c...
Conclusion

There are lack of interchanges in many aspects between Bhutan and
South Korea, if the two nations improve its ...
Bhutan, South Korea Comparative Analysis on few selected Issues.
Bhutan, South Korea Comparative Analysis on few selected Issues.
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Bhutan, South Korea Comparative Analysis on few selected Issues.

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Class Project on Bhutan and South Korea,
International Manners
Fall Semester

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Bhutan, South Korea Comparative Analysis on few selected Issues.

  1. 1. Bhutan The Land of the Thunder Dragon Team 2 Tshomo Sherab So Min Kim Phan Korea -Team 2Sherab Tshomo So Min Kim Nguyen D. Phan http://www.boundlessjourneys.com/asia/myanmar/ancient-passages/ http://aysps.gsu.edu/isp/2979.html Nguyen D. The Land of the Morning Calm http://www.bhutantour.bt/bhutan-attractions/royal-academy-of-performing-arts-rapa.html
  2. 2. Contents Destination Profile & PEST Analysis Relationships in Culture Issues Interview Analysis Conclusion
  3. 3. Cultural Impressions
  4. 4. Stereotypes Happiest Country in the World GNH Happiest country in the world Himalaya Butane Gas King is the richest 80-90% Don’t Know Sherpa’s : : / http //www.tourism.gov.bt http://www.theguardian.com/world/gallery/2011/oct/13/bhutan-royal-wedding-in-pictures http://www.btcctb.org/fr/blog/bhutan-happiness-development-objective http //travel.nationalgeographic.com/travel/countries/bhutan-photos /
  5. 5. Stereotypes Happiest Country in the World Kimchee Good looking people Drama Friendly Hyundai Cars Electronics All fair Complexion http://roboseyo.blogspot.kr/2011/05/how-to-avoid-getting-forced-to-drink.html http://www.mouthshut.com/mobile-phones/Samsung-Galaxy-S4-reviews-925668113
  6. 6. Destination Profile
  7. 7. South Asia Capital City: Thimpu North East Asia Capital City: Seoul Location Tropical in the south, cool winters and hot summers in the central Lowest point: 97 m Highest point: 7570 m Mostly mountainous with some fertile valleys and savanna 38,394 km2 urban population: 35.6% of total population (2011) rate of urbanization: 3.65% annual rate of change (2010-15 est.) Climate Elevation Terrain Area Urbanization Temperate, with rainfall heavier in summer than winter Lowest point: 0 m Highest point: 1,950 m Mostly hills and mountains; wide coastal plains in west and south 99,720 km2 urban population: 83.2% of total population (2011) rate of urbanization: 0.71% annual rate of change (2010-15 est.) http://www.yelhabhutan.com/geography/ http://www.nsb.gov.bt/news/news_detail.php?id=105&task=view http://en.wikipedia.org/wiki/Himalayan_Languages_Project http://catalog.flatworldknowledge.com/bookhub/2657?e=berglee_1.0-ch10
  8. 8. 636,836 (165th) 48,955,203(25th) Population  Over 19 languages • Dzongkha: 24% English 40% • Literacy rate: 63% Language 5.036 billion (2012 IMF) GDP $1,163.5 billion (2012 IMF) Ngultrum(Nu) Currency Won (KRW) 1% 23% • • Korean :97.9% Literacy rate : 98% 0% Christian Buddhism 76% Hinduism 32% 43% Religion 24% Others 1% https://www.cia.gov/library/publications/the-world-factbook/geos/bt.html https://www.cia.gov/library/publications/the-world-factbook/geos/ks.html Buddhist Others None
  9. 9. PEST Analysis
  10. 10. Political Constitutional Monarchy Very Low Crime Rate (Number of lawyers : Bhutan - 130 vs. Korea - 12,300) Military expenditure zero in Bhutan Vs. Korea, 2.7% of GDP (2006) (47th) http://www.lankaweb.com/news/items/2010/04/26/president-rajapaksa-arrives-bhutan-to-attend16th-saarc-summit/
  11. 11. BHUTAN AND SOUTH KOREA POLITICAL TIMELINE Jigme Khesar Namgyel Wangchuck is crowned king. Ugyen Wangchuck is chosen as hereditary ruler. First Democratic election Proposed constitution is unveiled. 1907 2005 2006 King Jigme Singye Wangchuck abdicates Jigme Khesar Namgyel Wangchuck, the crown prince, assumes the throne. 2008 2013 Parliamentary elections: opposition People's Democratic Party wins 32 seats in the lower house, against Druk Phuensum Tshogpa party's 15 seats. Restoration of independence (World War 2 end) Korean War ended with an agreement to a ceasefire Korean war began King Gojong (last King of Korea) was crowned 1852 1910 1945~48 1950 1953 2013 Park Geunhye became the 18th President (daughter of the former president Park ChungSyngman Rhee became the first President Hee Japanese colonial ruling started http://www.bbc.co.uk/news/world-south-asia-12641778 1948
  12. 12. Economical Himalayas closed to mountaineers. Stresses on the Development of Hydroelectricity. Principal exports : Bhutan - electricity vs. Korea - electric devices, cars). Bartering Culture still exist. Source: http://inspiredeconomist.com/2013/04/18/bhutans-gross-national-happiness-amodel-for-other-countries/ http://www.emergingfrontiers.com/2012/12/14/tata-power-eyes-more-hydro-projects-in-bhutan/ http://www.encountersnepal.com/jomolhari-trek.html
  13. 13. Social  No beggars or Private Academies.  Matrilineal Society (Monogamy and Polygamy still exist).  Green tract of land : Bhutan - more than 60% of the territory vs. Korea - about 30% ( limited development district is 3,868㎢ - out of 99,720㎢). Source: http://2008.bhutan-360.com/coronation-dar-ceremony-2/ http://www.facebook.com/l.php?u=http%3A%2F%2Froyaldish.com%2Findex.php%3Ftopic%3D9589.375& h=HAQH-kxt-
  14. 14. Technology  One of the last country to get Television and Internet.  Government lifted ban on television and internet in 1999.  Mobile technology entered Bhutan in 2003 only. No traffic Lights in the city. Source: http://inspiredeconomist.com/2013/04/18/bhutans-gross-national-happiness-amodel-for-other-countries/ http://www.panoramio.com/photo/3104962 http://www.facebook.com/l.php?u=http%3A%2F%2Ftinypic.com%2Fr%2Fmafpdv%2F5&h=HAQ
  15. 15. Relationships in Culture
  16. 16. 1. Family Names No family name Bhutanese do not have surnames. Only the Royal family or some noble family have family names. Have Family Names Koreans have their own family names. Family names sounds and is written the same, but they might be different (related to Chinese characters) Married women keep their own family names after marriage. http://www.facebook.com/l.php?u=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FKim_(Korean_name)&h=HA QH-kxt-
  17. 17. 2. Greetings A formal greeting is to bow with hands open and outstretched and the palms up. When a senior person enters a room, everyone is expected to stand until the person sits down . Slightly bend their upper body while say "Annyeong ha seyo”. simply wave hands to friends or juniors or say "An Nyeong” Hand shake is widely used in business meetings BUT shaking hands with the opposite gender is not recommended. Source: http://blog.korea.net/?p=2622 http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.lifeaftercubes.com%2F2010%2F08%2F13%2Fkorean-culture-101-learn-before-you-getthere%2F&h=HAQH-kxthttp://www.nerdygaga.com/4568/hello-in-different-languages-list-weird-greetings/
  18. 18. 3. Marriage In the past, marriages were arranged, these day marriages are lovematches. Marriage age: 16 for women, 21 for men Polyandry and polygyny are Source: http://blog.daum.net/_blog/ArticleCateList.do?blogid=0dJF5&CATEGORYID=2 restricted but https://www.facebook.com/sonam.lhamo88/photos Marriage age: 26 for women, 29 for men. Traditionally, Ko rea was very male-dominated society. But nowadays men and female work together side by side
  19. 19. 4. Clothing Wears Traditional dress every day http://www.demawang.com/entiz/read.php?num=4399&page=32 http://www.namkhajourneys.com/fr/bhutan/culture.php Wears only on important occasions
  20. 20. 5.Calendar system The weekdays are one day ahead not only of the main Tibetan calendars, but the western calendar as well. http://www.kalacakra.org/calendar/bhut_art.htm Source: http://blog.techimpact.org/creating-an-editorial-calendar-for-yournonprofit/#!prettyPhoto Koreans use both the lunar calendar and the solar calendar. Most of the time Koreans use the solar calendar but also use Lunar Calendar.
  21. 21. Taboos 1. Bhutanese House Paintings 2. Don’t talk bad about the King 3. Your feet when you sleep. http://www.facebook.com/l.php?u=http%3A%2F%2Fhowtospendit.ft.com%2Fdestinations%2F48 23-a-bhutan-trek-that-yields-spectacular-rewards&h=HAQH-kxt-
  22. 22. 5 Issues
  23. 23. 1.Cultural and Social Exchange Korean Wave In Bhutan Television Movie Industry Collaboration http://www.youtube.com/watch?v=C_MiCZEnZMA http://asian-thinspiration.tumblr.com/page/12
  24. 24. 2. Educational Samauel Training Soccer ( Korean Coach first win on international event ) Archery coach Taekwondo http://bhutanobserver.bt/2805-bo-news-about- http://www.zimbio.com/pictures/rsxmoKRCOu9/Bhutanese+Archers+Enjoy+Their+National+Sport/E7Lyz
  25. 25. 3. Trade Hyundai Motors Investment in tea production MoU signed between Bhutan and Korean Chamber of Commerce (2010) http://www.bbs.bt/news/?p=1695 http://www.bbs.bt/news/?p=13059
  26. 26. 4.Human Resources Exchange Number of Korean and Bhutanese entering and leaving Korea Number of Residents Bhutanese in Korea 15 ( permanent residents 3 to 4 ) Koreans in South Korea 12 ( 7 students, 3 coaches, 2 married ) http://terms.naver.com/entry.nhn?docId=1637237&cid=504&categoryId=504
  27. 27. 5. Technological K- Science provided by YTN science YTN ( Broadcast Channel –sharing Korean technology through research and development, field visits and training those countries with low technological facilities and knowledge.) http://news.naver.com/main/read.nhn?mode=LPOD&mid=sec&oid=034&aid=0002548528&type=
  28. 28. Interview
  29. 29. Interview with the Honorary Consul General of Bhutan Han Young Kim 1. What do you think was the first (most important) exchange between Korea and Bhutan? In 1977 4 high officials from Bhutan came to South Korea to get Saemaul Undong training for few months. After they got the training, they returned back to Bhutan and became important leaders in various fields especially heads of various agriculture and related sectors. Some even became Ministers. Korea and Bhutan had established diplomatic relations from 1987 only. 2. We heard that many missionaries are wishing to go to Bhutan, what do you think about that? Bhutan is a place where, they allow people have the freedom to choose whatever religion they want. But looking at their current state, I don’t think they need any missionaries. They are in a very happy as they are now.
  30. 30. 3. What is different about Bhutan from South Korea?  Bhutan is very different from South Korea. Few years ago, if you went there, you would feel like you have come back to time. It is modernizing on its own pace with one foot rooted in the past.  Bhutan is aware of the negatives of rapid modernization because of which it has prompted its government to adopt sustainable socio-economic development, preservation of cultures and traditions and also preservation of natural environment. All these have been given utmost importance. If you see their indicator of development, you will see that every decision is made for the benefit of its people.  For example, it has a very high potential for attracting tons of tourists like its neighboring countries, but the government still maintains a ‘high value –low volume’ tourism policy which is an effort to keep foreign influences at bay while nurturing its values. This makes Bhutan different from here and other countries.
  31. 31. 4. What type of country do you think is Bhutan in one word? I think Bhutan is a Time Capsule. They have had long established dealings with neighboring countries like India and Nepal and yet they have succeeded in preserving their rich culture and traditions as it was 100 years ago. Just like a time capsule it is a Country that carries a very unique and special tradition.
  32. 32. Analysis 1. Status Of Bhutan and South Korea relationship . - Still in primary stage - Not very enhanced - No bridge of communication ( No embassy in both countries) 2. What can Bhutan do to improve its relation with Korea? - Effective tourism strategies targeted towards Koreans. - Establish direct relationship with Korea - Increase the quota of school students studying in Bhutan - Lighten FDI policy to encourage more Korean Investors 3. What can Korea do to Improve its relations with Bhutan? - Provide trainings in R&D and ICT - Increase Investment - Initiate cultural exchange programs and activities - Provide more Scholarships to attract Bhutanese students.
  33. 33. Conclusion There are lack of interchanges in many aspects between Bhutan and South Korea, if the two nations improve its line of communication and interests, there are many potentials for cultural, social and economic cooperation. Korea has been changed and developed very fast. However, because of that, Korea has lost their traditions and own its own characteristics. Bhutan should learn the technologies from Korea but also should understand the downsides of rapid modernization. Therefore it should cautiously develop without losing its soul.

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