Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to become a referral magnet


Published on Sydni Craig-Hart from Smart Simple Marketing shows you exactly how to set up your business so that you'll have referral after referral coming in.

Published in: Self Improvement, Business
  • Be the first to comment

  • Be the first to like this

How to become a referral magnet

  1. 1. “How to Become a Referral Magnet” Sydni Craig-HartThe Smart SimpleMarketing Coach
  2. 2. Have You Been Asked for a Referral?• Don’t you love passing along the word for: – Your favorite restaurant? – A great book you recently read?• Would you love to have the same experience with your business? – Family members, friends, colleagues tell others about the great work that you do
  3. 3. Clients• When you do great work for your clients, they: – Become raving fans of yours – Become an unpaid sales force by spreading the word about you• How do you go about doing this?
  4. 4. Creating a Referral Based Business• Consistently attracting leads from your past and current clients has the following benefits: – Cuts down on your marketing time – Decreases marketing costs – Gives you more opportunities to provide great service – Helps you grow your network
  5. 5. The following are sixPROVEN steps to teach you how to create a business that is a referral magnet:
  6. 6. Tip #1 – Be Worthy of Referring• Always do your best!• Give your very best effort• Deliver on what you promise• Under promise and over deliver at every opportunity
  7. 7. Tip #2 – Ask for Referrals• Don’t NOT ask because you feel intimidated!• Ask existing and past clients to introduce you to those in their network – It IS an acceptable way to grow your business – Simple to do if a client has just commented on the excellent quality of your work
  8. 8. Tip #3 – Educate Your Audience• Let contacts know how to refer you: – Exactly what you are looking for – Give specific and relatable examples – Provide specific language and problems they should be looking for so they know when to present your solutions
  9. 9. Tip #4 – Referral Agreements• Create agreements with key “Power Partners” – Referral circle: Targeting same market, but with different type of service – Your clients at one point or another may need the services of these Power Partners and vice versa – Your Power Partners will introduce your services to their clients and you’ll do the same
  10. 10. Tip #5 – Systemize Your Efforts• Send out a monthly letter to your referral partners – What’s new in your business• Follow up on any leads you receive – Within 48 hours• Keep track of your leads and check in regularly
  11. 11. Tip #6 – Thank You• Offer a gracious and generous thank you to anyone that refers business to you – Promptly send a thank you card and a gift – Let them know how much you appreciate their confidence in your services
  12. 12. The Result• You’ll become a referral magnet• You’ll be able to create a solid stream of referrals• Create more profits and more freedom in your business!
  13. 13. Thanks for watching!Visit www.SmartSimpleMarketing.comNOW to pick up your FREE marketingtools, including the free training “5Simple Steps to More Clients, MoreVisibility and More Freedom” and toschedule a complementary “BusinessBreakthrough” session with Sydni! Sydni Craig-Hart The Smart Simple Marketing Coach