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SyCara SEO Platform - SMX Toronto 2012

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Dan Boberg, CEO of SyCara, presents at Seach Marketing Expo (SMX) Toronto in May 2012. SyCara is an SEO platform that provides advanced search and social media monitoring, reporting and analysis for online marketing professionals. The SyCara SEO Platform automates workflow and delivers actionable insights and industry-leading social media reporting, local search results, and share of voice analysis along with one of the most robust search and social databases in the industry.

The two-day SMX conference included speaking sessions and in-depth workshops to help companies improve their search, social and mobile marketing strategies. Dan Boberg joined moderator Andrea Hadley from eMetrics Canada to speak at the session titled “Beyond Rankings: Actionable SEO Reports Your Boss Will Love.”

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SyCara SEO Platform - SMX Toronto 2012

  1. 1. SMX Toronto Actionable SEO Reports Your Boss Will Love Dan Boberg - SyCaraMay 2012
  2. 2. Overview:• Tools or Platforms• Research Reports• On Page Analysis Reports• Link Reporting• Measuring Engagement• Paid & Natural Insights
  3. 3. SEO Tools SEO Platforms• Great • Integrated data specialization sets• Often free versions • Store Data for available Trending & Insight• Examples: • Paid products Advanced Web • Examples: Raven Ranking, Majestic Tools, SyCara, SEO Conductor
  4. 4. Research Reports• Keyword Research - AdWords (keyword suggestions, free) - SEM Rush (competitor keywords, free or paid) - Wordstream (keyword research & tools, paid) - Word Cloud Tools: -WooRank (free & paid) -SyCara (paid)• Competitive Research: Share of Voice
  5. 5. Word Cloud: WooRank
  6. 6. Competitor Research: Share of Voice• Gives true picture of who is competing on all of your keywords
  7. 7. On Page Analysis Reports• Browser Testing: - Adobe BrowserLab (Browser testing, free)• Performance Analysis -GTMetrix (Performance Analysis, page speed, free)• Site Audit: - SEO PowerSuite (Site audit, free) - SyCara (Site audit, competitor audit, paid)
  8. 8. Site Audit - SEO Power Suite
  9. 9. Site Audit
  10. 10. Link Reporting• Majestic SEO (extensive link data, paid)• BuzzStream (link management reporting, paid)• Top Authors
  11. 11. Majestic SEO• Rich link data• Backlinks discovery and referring domains
  12. 12. Top Authors
  13. 13. Social Engagement• Reach & Sentiment -Social Mention (free & paid) -Trackur (paid) - WhosTalkin (free)• Top Users / Most Active Discussions -Social Mention (free & paid)• Blogs & Social Segments -SyCara (paid) -Radian6 (paid)
  14. 14. Social: Reach & Sentiment • Quick and free social data on any topic • Shows sentiment and passion
  15. 15. Social Dashboard
  16. 16. Social: Top Users
  17. 17. Advanced Social
  18. 18. Paid & Natural
  19. 19. Paid & Natural: Back-Azimuth
  20. 20. Visibility Analysis
  21. 21. Thank You! Dan Boberg dan.boberg@sycara.com @dboberg76 626-488-6700

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