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How Tyrone Systems Leveraged World Cup Cricket 2015

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This is a social media case study by dotConverse on how a technology hardware company leveraged sports (WCC 2015) to create thought-leadership and communication disruption

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How Tyrone Systems Leveraged World Cup Cricket 2015

  1. 1. 0 ©2011 Quest Software, Inc. All rights reserved. Case Study: How Tyrone Systems Leveraged World Cup Cricket 2015
  2. 2. 1 ©2011 Quest Software, Inc. All rights reserved. Cricket is a religion in the Indian subcontinent. We wanted to Connect Tyrone with the World Cup Cricket in such a way that it Leverages the cricketing wave with a relevant context We saw how a few MNC technology companies sponsor and leverage sports Internationally but did not see any Indian technology company doing the same With the Cricket & World Cup association we wanted Tyrone to be seen By the target audience in a new setting, wanted people to be pleasantly Surprised by a communication and content strategy that is also welcoming and refreshing + Create a thought leadership by connecting cricket with technology
  3. 3. 2 ©2011 Quest Software, Inc. All rights reserved. • Increase Number of People Engaged • Increase Traffic on our Website • Increase our Social Reach • Increased Thought leadership • A way to connect Tyrone with their potential and existing customers
  4. 4. 3 ©2011 Quest Software, Inc. All rights reserved. • Created a Microsite (Subdomain) for Cricket World Cup. • Get interesting & original content around, cricket and cricket + technology written by professional writers, employees of Tyrone and their customers and channel members • Leverage cricketing communities on social media • A participation program integrating social channels & microsite
  5. 5. 4 ©2011 Quest Software, Inc. All rights reserved. Facebook Tab With A Daily Contest Contest Post Daily Excitement
  6. 6. 5 ©2011 Quest Software, Inc. All rights reserved. Cricket Quotes & Humor- Memes that are likeable and shareable Cricket Humour Sticky + Shareable Content
  7. 7. 6 ©2011 Quest Software, Inc. All rights reserved. Original Tech + Cricket Pieces
  8. 8. 7 ©2011 Quest Software, Inc. All rights reserved.
  9. 9. 8 ©2011 Quest Software, Inc. All rights reserved. 0 5000 10000 15000 20000 Before Contest After Contest Around 40% increase in overall social reach
  10. 10. 9 ©2011 Quest Software, Inc. All rights reserved. 0 100 200 300 400 500 600 700 800 900 1000 Before Contest After Contest Almost DOUBLE People Engaged
  11. 11. 10 ©2011 Quest Software, Inc. All rights reserved. 0 5000 10000 15000 20000 Before Contest After Contest 3X Pageviews on Tyrone corporate site
  12. 12. 11 ©2011 Quest Software, Inc. All rights reserved. 0 1000 2000 3000 4000 5000 Before Contest After Contest 4X Increase in Unique Visitors on Tyrone Website
  13. 13. 12 ©2011 Quest Software, Inc. All rights reserved. If you want to work with us kindly mail at: saurabh@dotconverse.com Or visit www.dotConverse.com

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