Online Networking: It’s Not What You Know, It’s Who You Know

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Brief overview of online networking with a detailed discussion of LinkedIn and how it can be used as tool for client relationship management and business development.

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Online Networking: It’s Not What You Know, It’s Who You Know

  1. 1. Online Networking: It’s Not What You Know, It’s Who You Know Edward C. Miller March 10, 2009 NJALA Created by Shana A. Gillis
  2. 2. Online Networking See also: “SOCIAL NETWORKING GOD: 350+ Social Networking Sites,” http://mashable.com/2007/10/23/social-networking-god/
  3. 3. <ul><li>Representation of real world networking activity </li></ul><ul><li>Cultivate contacts in a NOW society </li></ul><ul><ul><li>Meet people </li></ul></ul><ul><ul><li>Elevator speech: who you are & what you do </li></ul></ul><ul><ul><li>Exchange contact information </li></ul></ul><ul><ul><li>Follow-up </li></ul></ul><ul><ul><li>Develop mutually-beneficial relationship </li></ul></ul><ul><li>Up-to-date information on contacts </li></ul><ul><li>Reconnect </li></ul><ul><li>Expand network through existing connections, referrals </li></ul>Online Business Networking
  4. 4. Common Sense Caveat <ul><li>Assume everything you post (and you don’t post) on internet is public, regardless of privacy settings </li></ul><ul><li>Lawyers: Qualify your comments and responses </li></ul><ul><ul><li>An opinion and not advice </li></ul></ul><ul><ul><li>Not the establishment of any type of attorney-client relationship </li></ul></ul><ul><li>Post with any other ethical considerations in mind </li></ul>
  5. 5. vs. <ul><li>only allows a relatively small picture, which you select </li></ul><ul><li>does not have public messages </li></ul><ul><li>does not have a portion specifically dedicated to personal information </li></ul><ul><li>allows others to post pictures of you and tag them to your profile </li></ul><ul><li>has a function for private messages, but its “Wall” function allows public messages </li></ul><ul><li>is specifically designed to share personal information, if you choose </li></ul>
  6. 6. <ul><li>Formed in 2001 </li></ul><ul><li>Free service </li></ul><ul><li>35 million+ users </li></ul><ul><li>Most accepted business network </li></ul><ul><li>Business-focused </li></ul><ul><li>Simple, user-friendly </li></ul><ul><li>Searchable </li></ul><ul><ul><li>Internally: Individuals, Companies, Groups </li></ul></ul><ul><ul><li>Externally: Google, Yahoo! & other search engines </li></ul></ul>
  7. 7. <ul><li>LinkedIn is a tool. </li></ul><ul><li>It does not do the work for you. </li></ul><ul><li>You have to put effort in to it </li></ul><ul><li>to get value out of it. </li></ul>
  8. 8. <ul><li>Create & Complete Profile </li></ul><ul><ul><li>Current & past positions with description of your work </li></ul></ul><ul><ul><li>Education & other credentials </li></ul></ul><ul><ul><li>Summary of your “expertise” </li></ul></ul><ul><ul><li>Company website </li></ul></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>Groups & Associations </li></ul></ul><ul><ul><li>Honors & Awards </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul>
  9. 9. <ul><li>Add Connections </li></ul><ul><ul><li>Import contacts from e-mail accounts     </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Add people to your network </li></ul></ul><ul><ul><ul><li>with a personalize message </li></ul></ul></ul><ul><ul><li>Make and ask for “Introductions” to connection’s network </li></ul></ul><ul><li>Join Groups </li></ul><ul><ul><li>Alumni Associations </li></ul></ul><ul><ul><li>Trade Associations </li></ul></ul><ul><ul><li>Industry-related inGroups </li></ul></ul><ul><ul><li>Fraternities & Sororities </li></ul></ul>
  10. 10. <ul><li>Communicate </li></ul><ul><ul><li>“ Answers” </li></ul></ul><ul><ul><li>Join Group Discussions </li></ul></ul><ul><ul><li>Send message to connections on upcoming events or interesting articles </li></ul></ul><ul><ul><li>Update status </li></ul></ul><ul><li>Other Applications </li></ul><ul><ul><li>SlideShare: Upload and share your presentations or check out presentations of colleagues </li></ul></ul><ul><ul><li>BlogLink: Connect your blog to your profile and share with connections </li></ul></ul>Ed … Ed is networking on LinkedIn.
  11. 11. <ul><li>LinkedIn is a tool. </li></ul><ul><li>It does not do the work for you. </li></ul><ul><li>You have to put effort in to it </li></ul><ul><li>to get value out of it. </li></ul>
  12. 12. Questions & Answers

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