Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pragmatic Marketing Framework


Published on

Pragmatic Marketing Framework

  1. 1. Pragmatic Marketing Framework ® A Market-Driven Model for Managing and Marketing Technology Products Business Marketing Positioning Case Plan Distinctive Market Sales Customer Pricing Competence Sizing Process Acquisition Market Product Buy, Build Market Customer Research Performance or Partner Requirements Retention Market Operational Product Product Launch STRATEGIC Problems Metrics Portfolio Roadmap Plan TACTICAL Market Quantitative Product Product Program Sales Channel Analysis Analysis Strategy Planning Strategy Readiness Support Technology Win/Loss User Buyer Channel Presentations Innovation Assessment Analysis Personas Personas Training & Demos Competitive Use Success Collateral & "Special" Analysis Scenarios Stories Sales Tools Calls Release Thought White Event Milestones Leaders Papers Support Lead Competitive Answer Generation Write-Up Desk (480) 515 -1411 ■ ■ © 1993-2007 Pragmatic Marketing, Inc. The Industry Standard for Technology Product Management and Marketing