Manufacturing Focused Market Research June 2013

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  • Manufacturing Focused Market Research June 2013

    1. 1. Slide 1 Market Research June 2013 DVIRC 2905 Southampton Road Philadelphia, PA 19154 The Navy Yard Building 100 Innovation Center 4801 S Broad St, Suite 100 Philadelphia, PA 19112
    2. 2. Slide 2 Manufacturing Focused Market Research: DVIRC’s Market Research Approach Has Been Constructed To help Grow Business Value. As such, our research is designed to help Businesses Pursue: Growth in Sales Growth in Profitability Success in Execution
    3. 3. Slide 3 The future of Market Research as a decision making tool is bright (Source: Moody’s 2013)
    4. 4. Slide 4 Market Research and its applications • Strategic Planning • Corporate Branding • New Product Development / New Product Launch • New Market Entry / Market Scouting • Market Validation and Forecasting • Technology Scouting • Voice of Customer (CFP) • ISO/AS 9100 and other quality related initiatives • Competitive Benchmarking
    5. 5. Slide 5 Schramm: Schramm: Provides superior drill rigs and services Markets Served: Energy / Mineral Exploration /Geothermal /Water Well
    6. 6. Slide 6 Schramm: Schramm’s Future: Mining, Oil and Gas Extraction (Source: Moody’s 2013)
    7. 7. Slide 7 HPT: HPT: Designs and manufactures equipment and tooling for pharmaceutical packaging applications. Markets Served: Industrial Machinery / Pharmaceutical / Cosmetics
    8. 8. Slide 8 HPT: HPT’s Future: Cosmetics and Pharmaceutical packaging equipment (Source: Moody’s 2013)
    9. 9. Slide 9 Schramm vs. HPT Research Goals Schramm HPT New Product Development Competitive Benchmarking New Product Launch Brand Loyalty Assessment Gauge Market Awareness Market Positioning Awareness Competitive Benchmarking Corporate Branding/ Uniqueness Assessment Support Corporate Growth Strategy
    10. 10. Slide 10 Schramm vs. HPT Audiences 07/15/13 Schramm HPT Oil and Gas Exploration Prospective Customers Current Customers (New Markets) Pharmaceutical Supply Chain Current Customers Soft or Former Customers Prospective Customers
    11. 11. Slide 11 Results – Schramm 32% Of Schramm’s market is purchase ready 31 Prospects generated Schramm Nations Top 3 drilling brand 35% Response rating “2 in 5” Schramm’s target market is Brand Loyal 71% Market awareness
    12. 12. Slide 12 Results – HPT 56% Customers believe HPT’s ease of doing is business higher than OEMs 76% Consider HPT for upcoming projects 50% HPT’s referral rate 90% Customer satisfaction rating 100% Believe HPT has the depth of experience needed to tackle complex, technical issues 4 out of 5 customers are aware of HPT products
    13. 13. Slide 13 Thank you

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