Whoozz Campaign - Case Study)

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The campaign we made for Whoozz.com

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Whoozz Campaign - Case Study)

  1. 1. Whoozz.com Case Study Swordfish Media 2009 Name Swordfish Media Date
  2. 2. The Client Whoozz.com is a brand new online community for Dutch Students
  3. 3. Keywords of the brand Young Sharing Student oriented Video Useful Funny Music Engagement
  4. 4. Whoozz.com is coming! Whoozz’s objective is to the number one platform for students in the Netherlands by presenting its tools and values to Dutch students with a funny and viral approach.
  5. 5. The concept Explain the Whoozz values and services with Dubbed Classic Porno Movie Footage
  6. 6. Dynamic <ul><li>2 teaser videos + 10 videos </li></ul><ul><li>social media </li></ul><ul><li>ambient marketing </li></ul>
  7. 7. Subjects of the videos GAMES DOC SHARING EVENTS AND CALENDAR MAGAZINE PROFILE TEACHER RANKING WHOOZZ ANSWERS TAX TIPS
  8. 8. + <ul><li>Viral potentials </li></ul><ul><li>Funny approach </li></ul><ul><li>Direct link with Whoozz characteristics </li></ul>
  9. 9. Social Media
  10. 10. Contents: 40% general content 60% tips and tricks
  11. 11. Twitter <ul><li>The place where Whoozz share different kinds of content such as: </li></ul><ul><li>Sentences </li></ul><ul><li>Links (from government website, whoozz webiste, Bureaucratic information, blogs, etc ) </li></ul><ul><li>Videos (from youtube or other videosharing platform, etc) </li></ul><ul><li>Posts (from blogs and magazines) </li></ul><ul><li>Etc </li></ul><ul><li>+ social activity (RT - @ - private message) </li></ul>
  12. 12. Youtube <ul><li>The place where Whoozz uploaded videos and started conversation (relationships) with user </li></ul><ul><li>Activity: </li></ul><ul><li>join groups </li></ul><ul><li>add videos </li></ul><ul><li>add friends </li></ul><ul><li>subscribe channels </li></ul><ul><li>comment other video </li></ul><ul><li>send video to our network </li></ul>
  13. 13. <ul><li>The place where Hyves users would be recruited </li></ul><ul><li>Send messages to all members with </li></ul><ul><li>videos </li></ul><ul><li>links </li></ul><ul><li>etc </li></ul>Hyves Group
  14. 14. Forums and existing community <ul><li>Buzz marketing activities </li></ul><ul><li>search online meeting places for students, </li></ul><ul><li>Infiltration </li></ul><ul><li>Drive traffic and users to whoozz.com </li></ul><ul><li>These platforms were /are used to communicate and spread the Whoozz videos and Whoozz services. </li></ul>
  15. 15. Pr Blog Search and contact all the bloggers interested in Social Media, Advertising, Students associations, communities, funny videos, etc.
  16. 16. Ambient marketing (dec 2009) <ul><li>An off-line campaign made at the campuses of the most important Universities and Schools in: </li></ul><ul><li>Amsterdam </li></ul><ul><li>Utrecht </li></ul><ul><li>Rotterdam </li></ul><ul><li>The Hague </li></ul>
  17. 17. Ambient marketing /2 Promo card with one frame of the video and the direct url Url ep.: www.whoozz.com/tax Whoozz to be top of mind for students offline and drive them to watch the video online.
  18. 18. Results Partnerships and alliances formed with other companies interested in the same target group – approached whoozz themselves. Increase in traffic to Whoozz site by 60% Government support offered to stimulate multimedia for students. Companies recognise Whoozz as platform to reach target group.

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