Business Model Canvas

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Slides of the talk that I gave at Business Bootcamp, at Brunel University

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Business Model Canvas

  1. 1. Business Model Canvas From idea to business model
  2. 2. “Send me your business plan”
  3. 3. Problems with B-plans• Hard to see if complete• Discourages collaboration• Not for visual people• Lengthy and tedious to prepare• Lengthy to absorb• Can hide issues under mountains of words• Most people won’t read any of it!
  4. 4. Problems with B-plans• Hard to see if complete• Discourages collaboration or change, static• Not for visual people• Lengthy and tedious to prepare• Lengthy to absorb• Can hide issues under mountains of words• Most people won’t read any of it!
  5. 5. Problems with B-plans• Hard to see if complete• Discourages collaboration or change, static• Not for visual people• Lengthy and tedious to prepare• Lengthy to absorb• Can hide issues under mountains of words• Most people won’t read any of it!
  6. 6. Problems with B-plans• Hard to see if complete• Discourages collaboration or change, static• Not for visual people• Lengthy and tedious to prepare• Lengthy to absorb• Can hide issues under mountains of words• Most people won’t read any of it!
  7. 7. Problems with B-plans• Hard to see if complete• Discourages collaboration or change, static• Not for visual people• Lengthy and tedious to prepare• Lengthy to absorb• Can hide issues under mountains of words• Most people won’t read any of it!
  8. 8. Problems with B-plans• Hard to see if complete• Discourages collaboration or change, static• Not for visual people• Lengthy and tedious to prepare• Lengthy to absorb• Can hide issues under mountains of words• Most people won’t read any of it!
  9. 9. Problems with B-plans• Hard to see if complete• Discourages collaboration or change, static• Not for visual people• Lengthy and tedious to prepare• Lengthy to absorb• Can hide issues under mountains of words• Most people won’t read any of it!
  10. 10. But business plansserve a purpose...
  11. 11. “Plans are worthless, but planning is everything.” - A great many people (incl. Dwight D. Eisenhower)
  12. 12. Business planning has evolved
  13. 13. Better business planning:• Easy to see what’s missing• Dynamic, open to suggestions and changes• Visual• Quick to prepare and change• Quick to grasp• Issues come up to the surface• People actually want to read it!
  14. 14. Is that possible?
  15. 15. Hero Rats...
  16. 16. Hero Rats...• Genetically modified super-rats with brain chips.• At the press of a button, the Hero Rat will seek out nearby explosives (e.g. in a land mine). Press another button and the Hero Rat returns (if still alive...).
  17. 17. Hero Rats...• Due to a revolutionary process called “Rat Magic”, the rats are inexpensive to breed and fit out with brain chips.
  18. 18. Hero Rat Exercise 1• Come up with as many different possible customer types as possible.• Time: 3 minutes.
  19. 19. Hero Rat Exercise 2• What makes Hero Rats valuable?• Time: 3 minutes.
  20. 20. Hero Rat Exercise 3• How can you sell Hero Rats?• Time: 3 minutes.
  21. 21. Hero Rat Exercise 4• You get the idea...• Time: 3 minutes.
  22. 22. Hero Rat Exercise 5• Quick! Lunchtime is almost upon us! Sell the Hero Rats!• Time: 3 minutes.
  23. 23. But before we head tolunch, let’s have some fun
  24. 24. There are many waysto run Hero Rat Inc...
  25. 25. Free rats for all?
  26. 26. Hero Rat Exercise 6• How can you give away the Hero Rats for free?• Time: 3 minutes.
  27. 27. Hero Rats for the mass market
  28. 28. Hero Rat Exercise 7• Can you sell Hero Rats as a consumer product?• Time: 3 minutes.
  29. 29. HRaaS?
  30. 30. Hero Rat Exercise 8 (last!)• Can you make Hero Rats a subscription service? “We will solve all your landmine problems for a monthly fee”• Time: 3 minutes.
  31. 31. Recap (then Lunch)
  32. 32. Business Plans in 2012• Easy to see what’s missing• Dynamic, open to suggestions and changes• Visual• Quick to prepare and change• Quick to grasp• Issues come up to the surface• People actually want to read it!
  33. 33. Bon Appétit!

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