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SWMA 4 - Troc2jouets

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SWMA 4 - Troc2jouets

  1. 1. Le jouet : un marché en croissance générant denombreux déchets +5%an 3239 > 7 jouets sur 10 ne sont M€ 243M plus utilisés 8 mois après jouets l’achat > 40 millions de jouets jetés chaque année en France 268 € /an/enfant Src : chiffres France 2012 vs 2010 Fédération des Industries du Jouet, Toyslegend
  2. 2. Renouveler ses jouets au travers d’unecommunauté dédiée Communautaire Echanges
  3. 3. Des sites de troc et de vente d’occasiongénéralistes et peu communautaires Troc Dons et vente
  4. 4. Compétences: Expertise marché du jouet – Webdesign – Gestion deprojet - Communication – Startupers – Relations internationales
  5. 5. Un pilier fondateur : le troc gratuit
  6. 6. Fluidifier les échanges Swp
  7. 7. Les revenusonline offlinepublicité > achat de crédits (swappies) organisation de troc pour échanger des jouets parties plus vite > valorisation des annonces
  8. 8. Stratégie d’acquisition Swappies offerts pour les early adopteurs
  9. 9. Des parents prêts à nous rejoindre
  10. 10. La Plateforme Visuels www.troc2jouets.com
  11. 11. Perspectives dans 5 ans • Premier site de trocs de jouets en ligne en France et en Europe • Développement à l’international et glocal de la communauté • Elargissement de l’offre et de la cible (puériculture, adulescents, collectionneurs)
  12. 12. Remerciements • L’équipe du #SWMA • Euromed • Les mentors et les partenaires • Les intervenants • Notre équipe • Vous !
  13. 13. Place aux questions

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