Panda – continuing with iterations Panda seemed to crack down on thin content, content farms, sites with high ad-to-content ratios, and a number of other quality issues. Panda rolled out over at least a couple of months, hitting Europe in April 2011.Fresher – end of 2011More recent results given higher weighting eg “earthquake as a search termPenguin early 2012After weeks of speculation about an "Over-optimization penalty", Google finally rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.
Easy Mistake - Correlation and Causation Just because two variables appear to move together (correlated), it does not mean that there is a causal relationship between them (causation).http://www.seomoz.org/blog/do-improved-social-signals-cause-improved-rankings @willcritchlow
What we know and how we know it… https://twitter.com/google/statuses/238316733197328384
Staying across changes is hard… http://www.seomoz.org/google-algorithm-change
Somethings are worth spelling out….• Social is about a few key platforms• New platforms continue to challenge for audience attention• Good content is what people want to share• SEO is more about good content
Quick Diagnostic Questions• Do you make it easy for people to share your content?• Do you reward people who share your content?• Do you engage with your audience?• What could you start doing today?• What could you start doing this month?
Pinterest is hot...“Pinterest engages users twice as much as Twitter did at its age”
The 10 best marketing infographics of 2012 (so far) http://blog.hubspot.com/blog/tabid/6307/bid/32700/The-10-Best- Marketing-Infographics-of-2012-So-Far.aspx