SEO strategies & Social Media

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SEO is changing, Social Media and its input on SEO is moving fast. To succeed in the new world, getting social media right is critical.

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  • Panda – continuing with iterations Panda seemed to crack down on thin content, content farms, sites with high ad-to-content ratios, and a number of other quality issues. Panda rolled out over at least a couple of months, hitting Europe in April 2011.Fresher – end of 2011More recent results given higher weighting eg “earthquake as a search termPenguin early 2012After weeks of speculation about an "Over-optimization penalty", Google finally rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.
  • SEO strategies & Social Media

    1. 1. Social Links in SEO World Andy Jamieson
    2. 2. Ranks are driven by inbound links“Shoes”
    3. 3. New Social World Order
    4. 4. http://411development.com/
    5. 5. Easy Mistake - Correlation and Causation Just because two variables appear to move together (correlated), it does not mean that there is a causal relationship between them (causation).http://www.seomoz.org/blog/do-improved-social-signals-cause-improved-rankings @willcritchlow
    6. 6. What we know and how we know it… https://twitter.com/google/statuses/238316733197328384
    7. 7. Staying across changes is hard… http://www.seomoz.org/google-algorithm-change
    8. 8. Google changes… its algorithm Fresher
    9. 9. Why….
    10. 10. Really…http://news.cnet.com/8301-1023_3-57364908-93/googles-biggest-adwords-customers-might-surprise-you/
    11. 11. Strong relationship between Search & Social
    12. 12. Somethings are worth spelling out….• Social is about a few key platforms• New platforms continue to challenge for audience attention• Good content is what people want to share• SEO is more about good content
    13. 13. What are we actually talking about…
    14. 14. Quick Diagnostic Questions• Do you make it easy for people to share your content?• Do you reward people who share your content?• Do you engage with your audience?• What could you start doing today?• What could you start doing this month?
    15. 15. Pinterest is hot...“Pinterest engages users twice as much as Twitter did at its age”
    16. 16. The 10 best marketing infographics of 2012 (so far) http://blog.hubspot.com/blog/tabid/6307/bid/32700/The-10-Best- Marketing-Infographics-of-2012-So-Far.aspx
    17. 17. Proven results
    18. 18. (Great) Content is kingGreat Content = Great Results
    19. 19. Recap / Wake up…• The world has changed• Google algorithm tweaks continue• User habits are being better understood• Great content = great results
    20. 20. Thanks / Questions Andy Jamieson @AndyJamo @SwitchedonMedia

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