La Fleur Hotels


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Hospitality is a way of life.......

Come and discover the great locations, unique settings, local flavours and warm hospitality.

La Fleur hotels operates luxury hotels and resorts in Europe, the Middle East and North Africa.

Our sole target is to provide quality without compromize.

Our Food & Beverage, retail and spa concepts are unique and will make you feel like royalty.

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La Fleur Hotels

  1. 1. Hospitality is a way of life…………….. Presentation La Fleur Hotels
  2. 2. History •January 2008: Foundation of La Fleur Hotels •August 2008: First hotel joins La Fleur Hotels •Now: 31 hotels worldwide
  3. 3. Austria Bulgaria Costa Rica Czech Republic Egypt France India Netherlands Portugal South Africa Spain
  4. 4. Organization Finance and acquisitions: •Managing Director & CEO Sander Willemsen Operations: •Regional Manager UK & Cyprus Cherry Clift •Regional Manager SE Asia Vernon Harris •Regional Manager USA Jill La Fleur •Regional Manager Central Europe Jelena Knezevic-Van der Velde •Corporate Director of HR and Training Christa Walgien •Corporate Director of F&B and Retail Marc Nolte
  5. 5. Organization Sales: •Sales Director Silke Daals •HRA consultants USA •REALM Consultants Europe •Concordia agency Eastern Europe •La Fleur Weddings USA •Craine enterprises UK •Chaine des Hoteliers Singapore Architecture and construction: •Architectural designer and construction consultant Bart Willemsen
  6. 6. Targets, growth: •Add portfolio of owned hotels •Increase the number of franchised hotels •Increase the number of managed hotels •Brand recognition •Further develop sales and marketing •Expansion particularly in resort destinations and emerging destinations •Increase purchasing benefits for affiliated hotels
  7. 7. Brands
  8. 8. Why La Fleur Hotels? •Fresh and innovative brand •Ready to implement F&B, Spa and Retail concepts •Active sales activities •State of the art reservation system •Accessible organization •We are hoteliers, we think as hoteliers •Flexible organization adapting strategies to your specific needs •Preferred partnerships with tour operators in Europe •Strategic partners worldwide
  9. 9. Reservation flow La Fleur Hotels Travel Agents Website GDS SYSTEMS Negotiated DirectWithHotels Website Reservation module Consortia Hotel Website 3rd party Website Hotel Direct La Fleur affiliated hotels Your Hotel
  10. 10. Further Benefits •Communication with affiliated hotels via intranet •Purchasing benefits •Employee offers ( Euro 25 per night, 50% discount of F&B •La Fleur training, recruitment and HR services •La Fleur Hotels loyalty program “ Fleur Rewards “
  11. 11. Management Benefits for individual hotels: •Enjoying the La Fleur reputation and quality image •Taking advantage of the La Fleur sales and marketing activities •Corporate purchasing benefits •Quality monitoring & management •Ready to implement F&B, Spa and retail concepts •Corporate Partnerships •Dedicated management team focusing on your bottom line results
  12. 12. Management Costs for hotels: La Fleur Hotels requests a joining fee for setting up websites, branding, brochures and sales & marketing activities. Besides a basic management and start up fee the cost for you being a La Fleur Hotel is performance based. We make money only if you make money. We will be glad to prepare you an attractive offer!
  13. 13. Management Joining criteria: •Hotels must identify and adhere to La Fleur minimum quality and service requirements •Minimum 3 star level •Financially stable
  14. 14. Where do we make a difference? La Fleur Hotels manages your interests and financial results. After all, we only profit if you make money! La Fleur Hotels focuses on quality, quality, quality. This is where you benefit by doing better than your neighbour resulting in a larger loyal guest base. La Fleur Hotels does not only manage your revenue but, very important , also your cost and therefore your bottom line results La Fleur Hotels offer you ready to implement restaurant, spa and retail concepts including ready to implement menu’s, treatments, products. La Fleur Hotels offers business advisory, interim management, HR services and management support at very competitive rates.
  15. 15. Sales Value? YES! Partnership with for online Hotel Reservations at your hotel. La Fleur Hotels does not receive commission. Dedicated revenue managers by DirectWithHotels to support you to optimize your revenue. Online marketing of your La Fleur Hotels website by DirectWithHotels Corporate contracts with the worlds’ largest tour operators Corporate contracts with worldwide multi nationals Worldwide sales agents operating performance based. La Fleur Hotels’ Loyalty System “Fleur Rewards” to improve guest loyalty Active social networking, managing your press releases
  16. 16. Online reservation system
  17. 17. Preferred partner of:
  18. 18. New Developments • 5 star Resort Marsa Alam – • 5 star Resort Morocco – • Four 4 star hotels Indonesia – • 5 Star hotel and serviced apartments India –
  19. 19. Contact us for more information La Fleur Hotels