Leveraging Social Media for Student Engagement - Updated 8/8/11

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These are our latest slides (8/8/11) for our presentation on how to leverage social media for increased student engagement intended for Student Leaders and Student Affairs Professionals. To learn more about Swift Kick, visit www.swiftkickonline.com.

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  • 15 volunteers, number off\n
  • example of a bad dance\n
  • example of a bad dance\n
  • 84%, Pshare, Gshare, What Programming, and Why not working to hit the 84%\n
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  • connecting them. brain and repetition = memory\n
  • the reason why building relationships is important is because 30% of students will drop out their first year and academic researcher Vincent Tinto says the #1 reason is because student don’t get socially integrated into the institution.\n
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  • one to many publishing, publishers thought they were all that.\n
  • the most engaging experiences online are people connectors. they system is a phone operator making connections, not a publisher. \n
  • Where is your school’s web? Is it content or people? How easy is it to find people that I would want to know, to learn from, or hang out with? With your content how much of it is user generated (brand ambassadors / paid bloggers don’t count)?\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
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  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
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  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
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  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
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  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
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  • Where is your school’s web? Is it content or people? How easy is it to find people that I would want to know, to learn from, or hang out with? With your content how much of it is user generated (brand ambassadors / paid bloggers don’t count)?\n
  • Where is your school’s web? Is it content or people? How easy is it to find people that I would want to know, to learn from, or hang out with? With your content how much of it is user generated (brand ambassadors / paid bloggers don’t count)?\n
  • Where is your school’s web? Is it content or people? How easy is it to find people that I would want to know, to learn from, or hang out with? With your content how much of it is user generated (brand ambassadors / paid bloggers don’t count)?\n
  • Where is your school’s web? Is it content or people? How easy is it to find people that I would want to know, to learn from, or hang out with? With your content how much of it is user generated (brand ambassadors / paid bloggers don’t count)?\n
  • Where is your school’s web? Is it content or people? How easy is it to find people that I would want to know, to learn from, or hang out with? With your content how much of it is user generated (brand ambassadors / paid bloggers don’t count)?\n
  • Where is your school’s web? Is it content or people? How easy is it to find people that I would want to know, to learn from, or hang out with? With your content how much of it is user generated (brand ambassadors / paid bloggers don’t count)?\n
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  • Where is your school’s web? Is it content or people? How easy is it to find people that I would want to know, to learn from, or hang out with? With your content how much of it is user generated (brand ambassadors / paid bloggers don’t count)?\n
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  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
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  • Leveraging Social Media for Student Engagement - Updated 8/8/11

    1. 1. Leverage Social Media for Student Engagement
    2. 2. Leverage Social Media for Student Engagement
    3. 3. Leverage Social Media for Student Engagement
    4. 4. PollHow comfortable are you with internet technologies?
    5. 5. PollHow comfortable are you with internet technologies? Bill Gates
    6. 6. Poll How comfortable are you with internet technologies?Fred Flintstone Bill Gates
    7. 7. Dance Floors
    8. 8. N0 5 0N 1 2 3 4 5Bad Dance Good Dance
    9. 9. Good CampusN0 5 0N 1 2 3 4 5Bad Dance Good Dance
    10. 10. LeadershipOpportunity Good CampusN0 5 0N 1 2 3 4 5Bad Dance Good Dance
    11. 11. National Survey on Student Engagement 60-84% of students will never participate in a college sponsored activity.
    12. 12. The Steps
    13. 13. The Steps1) Introduce Yourself
    14. 14. The Steps1) Introduce Yourself2) Introduce People To Each Other
    15. 15. The Steps1) Introduce Yourself2) Introduce People To Each Other relevant3) Make Small V Groups
    16. 16. The Steps1) Introduce Yourself2) Introduce People To Each Other relevant3) Make Small V Groups4) Get Out Of The Way
    17. 17. Connect Them:
    18. 18. Connect Them:
    19. 19. Connect Them:
    20. 20. Connect Them:
    21. 21. Great Dance
    22. 22. Great Dance Great Campus
    23. 23. No
    24. 24. No Yes
    25. 25. Web 1.0
    26. 26. Web 2.0
    27. 27. Web 1.0 Web 2.0
    28. 28. Broadcaster Converser Connector
    29. 29. 5 Myths of Social Media3) There’ll be instant payoff
    30. 30. 5 Myths of Social Media1) It doesn’t cost anything3) There’ll be instant payoff
    31. 31. 5 Myths of Social Media1) It doesn’t cost anything2) It doesn’t take extra time3) There’ll be instant payoff
    32. 32. 5 Myths of Social Media1) It doesn’t cost anything2) It doesn’t take extra time3) There’ll be instant payoff4) You need to be on every tool
    33. 33. 5 Myths of Social Media1) It doesn’t cost anything2) It doesn’t take extra time3) There’ll be instant payoff4) You need to be on every tool5) Social Media fixes a crappy product
    34. 34. Q: How Many Facebook Pages Do You Manage?
    35. 35. Broadcaster Converser Connector
    36. 36. 6. NFO: News Feed Optimization EdgeRank ∑ edges e Ue We deUe - affinity score between viewing users and edge creatorWe - weight for this edge type (create, comment, like, tag, etc.)d e - time decay factor based on how long ago the edge was created
    37. 37. 6. NFO: News Feed Optimization EdgeRank ∑ edges e Ue We deUe - affinity score between viewing users and edge creatorWe - weight for this edge type (create, comment, like, tag, etc.)d e - time decay factor based on how long ago the edge was created
    38. 38. Broadcaster Converser Connector
    39. 39. Broadcaster Converser Connector
    40. 40. facebook.wvu.edu
    41. 41. Q: What Stage is Your School’s Facebook Usage?
    42. 42. Recommendations
    43. 43. Recommendations• Be Human / Add a Face / Enlist “Hosts”
    44. 44. Recommendations• Be Human / Add a Face / Enlist “Hosts”• User Generated Content
    45. 45. Recommendations• Be Human / Add a Face / Enlist “Hosts”• User Generated Content• Elicit Conversations (Don’t Own Them)
    46. 46. Recommendations• Be Human / Add a Face / Enlist “Hosts”• User Generated Content• Elicit Conversations (Don’t Own Them)• Link (Unofficial Groups / Digital Identities)
    47. 47. Limitations
    48. 48. Limitations• Facilitating Relationships
    49. 49. Limitations• Facilitating Relationships• Individual Analytics
    50. 50. Limitations• Facilitating Relationships• Individual Analytics• Top Down Control
    51. 51. Limitations• Facilitating Relationships• Individual Analytics• Top Down Control• Relevancy
    52. 52. Q: How Many Twitter Accounts Do You Manage?
    53. 53. Broadcaster Converser Connector
    54. 54. Broadcaster Converser Connector
    55. 55. Broadcaster Converser Connector
    56. 56. #MaristMonday
    57. 57. Ed CabellonBridgewater State University @EdCabellon
    58. 58. Professional Development www.thesabloggers.org
    59. 59. Recommendations
    60. 60. Recommendations• Be Human / Add a Face
    61. 61. Recommendations• Be Human / Add a Face• Engage Your Audience (@, #, RT, #FF)
    62. 62. Recommendations• Be Human / Add a Face• Engage Your Audience (@, #, RT, #FF)• Experiment
    63. 63. Limitations
    64. 64. Limitations• Facilitating Relationships
    65. 65. Limitations• Facilitating Relationships• Individual Analytics
    66. 66. Limitations• Facilitating Relationships• Individual Analytics• Top Down Control
    67. 67. Limitations• Facilitating Relationships• Individual Analytics• Top Down Control• Relevancy
    68. 68. QUESTIONS? thoughts? feelings?
    69. 69. What’s Next (part 1)
    70. 70. What’s Next (part 1)
    71. 71. What’s Next (part 1)
    72. 72. What’s Next (part 2) Instant Individualized Analytical Outsourced
    73. 73. Stay Informedtext “like swiftkick” to 32665tom@swiftkickonline.comwww.swiftkickonline.com/blog@swiftkickonline
    74. 74. Stay Informedtext “like swiftkick” to 32665tom@swiftkickonline.comwww.swiftkickonline.com/blog@swiftkickonline

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