Supercharge Your Facebook Fans - Updated 11/28/12

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These are our latest slides (11/28/12) for our presentation on how to Supercharge your Facebook Fans for more Likes and more Engagement. To learn more about Swift Kick, visit www.swiftkickonline.com.

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  • This reaction to Facebook/Myspace as a new technology is nothing new and has been going on for years. When the internet first gained in popularity....telephone, printing press, book\n
  • This reaction to Facebook/Myspace as a new technology is nothing new and has been going on for years. When the internet first gained in popularity....telephone, printing press, book\n
  • This reaction to Facebook/Myspace as a new technology is nothing new and has been going on for years. When the internet first gained in popularity....telephone, printing press, book\n
  • Personal reaction to technological changes\n
  • Personal reaction to technological changes\n
  • Personal reaction to technological changes\n
  • Personal reaction to technological changes\n
  • What is next for google searches and your digital identity\n
  • What is next for google searches and your digital identity\n
  • What is next for google searches and your digital identity\n
  • What is next for google searches and your digital identity\n
  • What is next for google searches and your digital identity\n
  • What is next for google searches and your digital identity\n
  • What is next for google searches and your digital identity\n
  • So why do students do what they do online? Brain development comes from a Time Magazine Special Report > http://www.deathpenaltyinfo.org/article.php?scid=27&did=977\n
  • So why do students do what they do online? Brain development comes from a Time Magazine Special Report > http://www.deathpenaltyinfo.org/article.php?scid=27&did=977\n
  • So why do students do what they do online? Brain development comes from a Time Magazine Special Report > http://www.deathpenaltyinfo.org/article.php?scid=27&did=977\n
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  • Students are the stars of their own reality show. \n
  • Their reality show comes with a built in feedback loop.\n
  • Their reality show comes with a built in feedback loop.\n
  • Their reality show comes with a built in feedback loop.\n
  • Their reality show comes with a built in feedback loop.\n
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  • Physical ID used to be the most important identity you held as that was the main way people found out about you.\n
  • Now people search online first to see who you are\n
  • Very soon our digital ID will be the most important ID we hold. \n
  • We are leaving digital footprints that create our digital ID for others to see.\n
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  • Pablo Malavenda, Dean of students at Purdue University (story)\n
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  • separate the two and put behavior over here and tech over here. Don’t use the blame the technology for the behavior.\n
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  • Parents get my newsfeed\n
  • We are leaving digital footprints that create our digital ID for others to see.\n
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  • If it is clickable it is trackable - Student log of FB to watch Grays Anatomy. \n
  • We are leaving digital footprints that create our digital ID for others to see.\n
  • The first topic is Dance Floors. HMOY (good/bad)\nImage no one knows, everyone knows. What’s diff?\n
  • Monster.com spends millions to say they are the best way to get a job online. They are ok.\n
  • Monster.com spends millions to say they are the best way to get a job online. They are ok.\n
  • Story of Adan who used Facebook to promote skills (sophomore)\n
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  • So why do students do what they do online? Brain development comes from a Time Magazine Special Report > http://www.deathpenaltyinfo.org/article.php?scid=27&did=977\n
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  • Supercharge Your Facebook Fans - Updated 11/28/12

    1. 1. Supercharging Your Facebook Fans
    2. 2. Dance Floors
    3. 3. N0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
    4. 4. 60-84%of students will neverparticipate in a college sponsored activity. NSSE
    5. 5. N0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
    6. 6. The Steps- Introduce Yourself- Introduce People to Each Other- Make Small Relevant Groups- Get Out of the Way
    7. 7. Connect Them:
    8. 8. Connect Them:
    9. 9. Connect Them:
    10. 10. Connect Them:
    11. 11. Great Dance
    12. 12. No Yes
    13. 13. Web 1.0
    14. 14. Web 2.0
    15. 15. Web 1.0 Web 2.0
    16. 16. Broadcaster Converser Connector
    17. 17. 5 Myths of Social Media1) It doesn’t cost anything2) It doesn’t take extra time3) There’ll be instant payoff4) You need to be on every tool5) Social Media fixes a crappy “product”
    18. 18. Q: How Many Facebook Pages Do You Manage?
    19. 19. Broadcaster Converser Connector
    20. 20. 6. NFO: News Feed Optimization EdgeRank ∑ edges e Ue We deUe - affinity score between viewing users and edge creatorWe - weight for this edge type (create, comment, like, tag, etc.)d e - time decay factor based on how long ago the edge was created
    21. 21. Broadcaster Converser Connector
    22. 22. Broadcaster Converser Connector
    23. 23. Q: What Stage is Your Page?Broadcaster Converser Connector
    24. 24. ∑edges e Ue We de
    25. 25. Your Personal Plan• 90-9-1 Rule
    26. 26. Your Personal Plan want to lead the community by creating content• 90-9-1 Rule & helping others want longer, more• Content For All thoughtful, answers want super simple easy ways to engage
    27. 27. Your Personal Plan • Links to relevant articles • Create/Suggest the polls / quotes / facts / links / contests • Share their story to others via interviews • Longer polls that are open ended • Photo caption contests • Contests • Links to relevant articles • Weekly Yes/No or multiple choice polls • Quotes to ‘Like’ or ‘RT’ • Facts to quickly read • Contests • Images
    28. 28. Your Personal Plan• 90-9-1 Rule• Content For All• Editorial Calendar
    29. 29. Your Personal Plan
    30. 30. Your Personal Plan• 90-9-1 Rule• Content For All HootSuite.com• Editorial Calendar• Tools
    31. 31. QUESTIONS thoughts? feelings?
    32. 32. @tomkrieglsteintom@swiftkickonline.com

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