#ACPA12 - Engaging FY Students on Facebook

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#ACPA12 - Engaging FY Students on Facebook

  1. 1. Engaging First-Year Students on Facebook Before, During, and After Orientation@tomkrieglstein #TOMATHY @kathy_petras
  2. 2. Poll How comfortable are you with using Facebook for your job? Fred Flintstone Mark Zuckerberg@tomkrieglstein #TOMATHY @kathy_petras
  3. 3. One Student’s Story (video removed)@tomkrieglstein #TOMATHY @kathy_petras
  4. 4. 65% more 76% pre-orientation comfortable increased transition excitement@tomkrieglstein #TOMATHY @kathy_petras
  5. 5. 93% of students have accounts:@tomkrieglstein #TOMATHY @kathy_petras
  6. 6. 63% login everyday:@tomkrieglstein #TOMATHY @kathy_petras
  7. 7. 5,000, 9,512 minutes per day000,000 Years Per Day
  8. 8. STAFF STUDENTS1. In person 1. Facebook2. Phone 2. Texting3. Inst. Email 3. IMing4. Texting 4. Per. Email5. IMing 5. Phone6. Facebook 6. In person
  9. 9. 98% of colleges have Pages:@tomkrieglstein #TOMATHY @kathy_petras
  10. 10. .36% Average Level of Page Engagement@tomkrieglstein #TOMATHY @kathy_petras
  11. 11. 4 Myths of Social Media 1) It doesn’t cost anything 2) There’ll be instant payoff 3) You need to be on every tool 4) Social Media fixes a crappy “product”@tomkrieglstein #TOMATHY @kathy_petras
  12. 12. Q: How Many Facebook Pages Do You Manage/Oversee?@tomkrieglstein #TOMATHY @kathy_petras
  13. 13. History Current Usage@tomkrieglstein #TOMATHY @kathy_petras
  14. 14. Current Usage@tomkrieglstein #TOMATHY @kathy_petras
  15. 15. Current Usage@tomkrieglstein #TOMATHY @kathy_petras
  16. 16. History Current Usage Staffing / Managers Student Feedback@tomkrieglstein #TOMATHY @kathy_petras
  17. 17. Student Feedback 3 4 Scale of 1-5 Why Joined? 85 meet answer % 60 55 other questions % % students about BW meet BW questions people info answered@tomkrieglstein #TOMATHY @kathy_petras
  18. 18. Groups vs Pages@tomkrieglstein #TOMATHY @kathy_petras
  19. 19. Limitations • Facilitating Relationships • Individual Analytics • Top Down Control • Relevancy@tomkrieglstein #TOMATHY @kathy_petras
  20. 20. Additional Considerations Accessibility Community Standards Privacy / Information Shared Allowing for “Organicness” of Group@tomkrieglstein #TOMATHY @kathy_petras
  21. 21. “Organicness”@tomkrieglstein #TOMATHY @kathy_petras
  22. 22. Recommendations 1) Content For All Your Leaders 90-9-1 Rule ∑U edges e e We d e Longer Answers Simple Engagement 2) Maximize Your Time Hootsuite Hosts Repurpose 3) Tacking Success Likes Interactions@tomkrieglstein #TOMATHY @kathy_petras
  23. 23. Positive Interactions@tomkrieglstein #TOMATHY @kathy_petras
  24. 24. Positive Interactions@tomkrieglstein #TOMATHY @kathy_petras
  25. 25. Positive Interactions@tomkrieglstein #TOMATHY @kathy_petras
  26. 26. QUESTIONS thoughts? feelings?@tomkrieglstein #TOMATHY @kathy_petras

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