I am Lai Lap Kwan, the exchange student come from City University of Hong Kong. Here is my work about books and magazines, please check it is possible or not to read. Thank You.
3. Traditional Magazines
Publications printed with ink on paper
Financed by advertising
Distribution channel :
1. Paid Circulation : sold by price or by
subscription
2. Non-paid Circulation : street dispenser
3. Controlled Circulation : “insider
magazines”
4. Online Magazines
Online magazines also with online
newspapers
Dual digital formats : include HTML
versions
Types of online magazines :
1. Webzine : publish on World Wide Web
2. Ezine : publish by electronic mail
3. Cyberzine / Hyperzine : electronically
distributed resources
5. Types of Magazines
Fashion &
Entertainment Travel
Beauty
• Cosmopolitan • Face • U Magazine
• Milk • Sudden • Weekend
• Elle Weekly Weekly
• East weekly
6. Fashion & Beauty
Target market : Women
Cosmopolitan : Office ladies
Cosmo Girl : Younger girls
Nature :
Language : 32 languages
Countries : distributed in 100
countries
9. Entertainment
Target market : Housewife
Nature : use "exaggerate" wordings to
exaggerate the news
Content :
Entertainment news
Social government
news
10. Entertainment
Target market : teenagers
Content :
Similar as East Weekly
Insider magazine :
1. Trading Express : Finance &
Economic
2. Auto Express : Car
12. Travel
Target market : Teenagers
Content :
Each periodical focus on designated
countries
Insider magazine :
1. U Food
2. U Life
13. Travel
Target market : middle income class
Nature : drum for
consumerism
Content : introduce
more expensive scenic
points compare with
U magazine
14. Conclusion
1. High circulation rate
People can read online magazines even they do not buy
Different types of magazines reach different kinds of
customers
2. Wide coverage
Different distribution channels for traditional magazines
Online magazine match with the trend, take notice of
teenagers
3. Easy to encode the message through magazine advertising
More advertisement type can be used
(e.g. Publish a print ad of perfume on Cosmopolitan)
Centralize types of customers easily
(e.g. East Week Housewife)