"Hometalk" Reshapes Home Improvement. - Free Online Library
"Hometalk" Reshapes Home Improvement. - Free Online
Need Help on a Home Improvement Project? "Hometalk" Reshapes the Way People Improve and
Repair Their Homes
Interactive online home improvement community enables homeowners and contractors to easily
exchange ideas and advice
ATLANTA -- A new online community is making it easy to get expert advice on home improvement
projects from the convenience of your computer. Hometalk (www.hometalk.com) is a home
improvement community where homeowners and professionals go to discuss their projects and make
sure they get them right the first time, saving time, money, and the frustration of mistakes.
The idea is simple - yet revolutionary: harness the power of social media and use it to build a
community of homeowners, contractors, and other design and construction professionals who can
exchange ideas and have interactive discussions. Everyone benefits as a result: homeowners can ask
questions about projects to get better outcomes while saving time and money, and professionals can
share their expertise, increase their exposure, and build their reputations and business. Both can
also post photos and videos of their works in progress and jobs completed.
"A home improvement project gone wrong is a nightmare," said Miriam Illions, director of
community development for Hometalk. "Not only is it a waste of money and time, but you have to
live with the results until you do it all over again. Hometalk gives you access to a wide range of
experienced specialists and handy people who can help and guide you through your work, give you
advice along the way, and troubleshoot your problems."
Knowledge-Centric. Action Based
Hometalk is free to join and is the only virtual community of its kind which focuses on home
improvement while combining the casual and friendly interaction of a social site like Facebook with
the focused and knowledge based applications of a site like Wikipedia. Unlike many other social
networks, it doesn't build on people you already know but introduces you to new connections that
become helpful in your everyday life. Hometalk truly aims to improve your quality of life by saving
you time and money and allowing you to get more done with your budget.
Hometalk users can search for ideas and contractors, ask home and garden questions, and share
photos, videos, tips, and reviews. Hometalk categories cover everything from electrical lighting to
design decor to landscaping gardening and much more. Members can filter talk by their local area if
desired and use the "My Network" feature to build a circle of trusted connections. Users can also
select posts as useful or give them a "Thumbs Up," and badges are awarded to contributors who
rack up a significant number of posts, photos, or are thanked for "Useful Answers" by fellow
"I find that the professionals that are investing their time on Hometalk are people who really enjoy
helping others out and are passionate about what they do," said Kass Wilson, an interior designer
who owns Wallstreat Studio. "And if you're looking for resources, isn't that exactly who you'd want
to work on your home? For professionals on Hometalk, it isn't necessarily about how much money
this will bring them -- there's also a real 'pay it forward' mentality."
In addition to homeowners, contractors, and other design and remodeling experts, the Hometalk
community includes panels of HGTV personalities and other publicly recognized experts who
connect with users, regularly answering questions and posting information and recommendations.
Founded in 2010, Hometalk already helps thousands of daily users and is quickly growing
nationwide through the power of social media. For more information, please visit
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