Client Presentation: Edelman Digital Bootcamp

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My ADPR 5950/7950 PR campaigns team who planned the Edelman Digital Bootcamp gave their client presentation on April 17. The video for this presentation is at http://www.viddler.com/sweetser/videos/25/

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Client Presentation: Edelman Digital Bootcamp

  1. 2. There is a growing importance of social media in public relations 42 percent of public relations professionals use blogs but only 5 percent of collegiate journalism programs teach web-based programs The Situation
  2. 3. Research Only 12 percent of educators implement social media activities in their classroom The majority of students rarely discuss social media in their classes
  3. 4. Planning the Bootcamp
  4. 5. The Budget
  5. 6. From February 22-March 8 http://www.edelmandigitalbootcamp.com Total hits: 1550 Branding the Bootcamp
  6. 7. Traditional Publicity <ul><li>More than 17,785 impressions via traditional media reaching </li></ul><ul><ul><li>Students </li></ul></ul><ul><ul><li>Educators </li></ul></ul><ul><ul><li>Public Relations Personnel </li></ul></ul><ul><li>Made more than 590 face-to-face impressions </li></ul><ul><ul><li>Talked to more than 390 students in UGA public relations classes </li></ul></ul><ul><ul><li>Talked to more than 200 students and PRSA’s Real World </li></ul></ul>
  7. 8. Creating an Online Presence
  8. 9. Pitching to Bloggers
  9. 10. Social Media Live Coverage
  10. 11. 98% of participants found Edelman a credible source of social media knowledge 85% of participants found UGA a credible source of social media knowledge Post-Event: Research
  11. 12. PRSSA’s PRecedent reaches more than 100 UGA PR students with each issue University of Georgia Columns reaches approximately 12,450 UGA faculty and staff with each issue Post-Event Traditional Media
  12. 13. Post-Event: Social Media
  13. 14. Total Impressions More than 105,355 That’s more than the attendance at the Georgia-Auburn BLACKOUT this year. (Score 45-20)
  14. 15. <ul><li>Two-day event </li></ul><ul><li>Web site deployed sooner </li></ul><ul><li>More live coverage training </li></ul>Recommendations
  15. 16. As a note, this is why the Edelman Digital Bootcamp at UGA was so important - it was training the next generation of PR people to think differently and to embrace more than just the usual suspects . […] UGA seem(s) to be a step ahead […] they care about PR, they get it is changing, and they try to embrace the new with the old. -Jeremy Pepper, POP! PR Jots Lasting Effects

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