1. Overcoming Resistance to Teaching with
Technology and Online Resources
Mark E. Moran, Founder & CEO, Dulcinea Media
New Leaf in Learning, March 22, 2012
2. To view this presentation and
links to all resources we reference:
3. Mark E. Moran
Internet executive since 1998
Parent of three in grades 6, 9, 12
15 education conferences in past year
Hired 50 recent college grads since 2001
4. Our mission: to help educators
teach students how to use the
16. Question of the Hour
What are the principles that should guide
education companies and educators as they
support classroom teachers in
embracing online content, relevant
technology and a student-centered teaching
17. “There is no textbook for what effective practice
looks like in continually morphing information
and communication landscapes.”
-- Joyce Valenza
High School Librarian
22. “Teachers waiting for a
workshop to show
them how to use
technology are never
going to do it.
Encourage them to
jump in and try
-- Brent Jort
Social Studies teacher
23. Technology is a TOOL…
“One of the enduring difficulties
about technology and education
is that a lot of people think about
the technology first and the
-- Dr. Martha Stone Wiske
Harvard Graduate School of Education
26. Nintendo has been on a mission to expand the market.
The $250 Wii console has been stealing the show from
higher-powered consoles with high-tech bells & whistles.
Nintendo focused on making game play easier, more
intuitive and more appealing to a mass market.tive and
more appealing to a mass market.
•That bet paid off.
37. “Teachers don’t like the
words, ‘partial assembly
-- Peter Pappas
Former HS Social Studies teacher,
now EdTech blogger & consultant
40. Give it to me when I need it
“The Battle of Gettysburg
happened in July, but I
need to see your material
on it when I teach it in
Get my pacing guide.”
-- Jimmy Davey
HS Social Studies teacher
Linda Darling-Hammond, Stanford Education Professor, explains how US Schools spend 80% of classroom time on the skills needed in 10% of current jobs. Much more of a focus on basic skills than on problem solving or reasoning. http://dangerouslyirrelevant.org/2010/08/we-spend-80-of-our-classroom-time-on-the-skills-needed-for-10-of-our-jobs.html
Students feel in charge of information. Their landscape explored with expectation of choice, functionality, Control
Kids have answers in the palms of their hands.
The worst part of this is that SOME students are beginning to figure it out, with the aid of teachers, librarians, parents or their peers. This is creating “a new divide.”
Yet every study ever done on the subject shows that students are utterly lost when it comes to finding information online.
Kids cannot navigate the Internet alone. They end up as what Prof. Henry Jenkins called “Feral children of the Internet raised by the wolves of Web 2.0”
There are educators in most schools who play the role of superhero or evangelist. Too often, this person stands alone.
“ There is no textbook for what effective practice looks like in continually morphing information and communication landscapes.”
Put yourself in their shoes
Unfortunately, studies also show that most educators lack the time and resources to familiarize themselves with with online resources or new technologies that have the potential to enhance learning.
They also generally lack the impetus – how many states have teacher evaluation systems that measure use of modern technology, or student mastery of 21 st century skills?
Keep it simple silly.
Do you know that before the Wii, Nintendo was an also-ran in the video game market behind Sony and Microsoft?
How did they get their groove back? Simplifying.
Does anyone recall what it was like to set up these? Do you know that Dell was once the dominant name in computers? Michael Dell once said that Apple should shut the company down and send its money back to its shareholders.
Has anyone ever set-up one of these? How easy was it? The box is even closed with a single piece of cellophane tape. You pull out the computer, plug in the mouse and keyboard, and plug in the computer.
Here ’s how things have worked out for Apple and Dell’s stock prices in recent years. Yes, the red line is Apple.
Here ’s an example of how we simplified. When we published our Web Guides, they looked like this. See the bread crumb trail on the upper right? We didn’t even have a search box. We thought people would happily click through the bread crumbs to find the big prize at the end.
What we didn ’t know was the paradox of the active user. If people won’t even read user manuals, how were we going to get them to click through bread crumbs? Mahopac – write my resume
Here ’s what we’ve come up with instead. This page has been visited 60,000 times in 6 months.
We made it even simpler; hundreds of thousands of views; however, NOT MANY click through all the way to the fifth page!!
If people must have a single search box, we decided to give it to them.
Another key consideration. Teachers don ’t want to hear in April about something they could use in October.
Now Uncle Jimmy can see our content, and that of Wikipedia and American Memory, on a timeline.
Do not recommend a product based on marketing materials or what someone else writes about it. Everyone shares relentlessly, without enough thought given to it. Don ’t aggregate, curate. You must thoroughly test-drive every product before you recommend it. You have an already skeptical audience – do not hurt your credibility with them.
Sales 101 – and we are “selling” – says you need to anticipate the other party’s objections, and be prepared to overcome them.
Déjà vu all over again. We always have these initiatives, the names change but the result is the same, they never go anywhere, I ’m not going to work hard on something when in fact the smartest thing I can do is not support it so that it withers sooner.
Tackle this head-on. Don ’t wait for negativity to spread. Don’t announce a grand initiative.
Joyce Valenza: don ’t water the rocks. Give everyone a chance, but once you know they won’t grow, save your precious resource. Water the flowers first.
If I change, it means what I was doing was wrong. I ’ll look like a fool.
Fumbling in the dark – I don ’t know where this might go.
This initiative has not been accorded enough resources to make it happen; why bother?
A shocked state from experiencing too much change, too fast). He thinks that due to the current accelerated pace of change, Americans are retreating into an idealized past rather than moving forward. ANA – NEXT TOWN I ’m competent now – I get lots of accolades – I might not in the new order - why change? Seth Godin – competent people are the enemy of change.
Shout-outs for those who do well! Newsletters, website, Facebook page – make those who are “competent” feel like they are falling behind.
These are some projects that students of Vicki Davis, aka Cool Cat Teacher, are working on. Vicki teachers at Westwood Schools, in Camilla, Georgia.
Allows teachers to connect on Twitter with questions, ideas and links. Co-Created by Web2.0Classroom founder Steven Andersen, you can find and answer queries or read through previous chats at anytime.
TED Talks Demystified for Teachers sorts TED Talks into easy search subjects ranging from music and mathematics to health.
Mary Johnson, Teacher librarian from Colorado Springs, CO Author of book on teaching w/primary sources
Mary Johnson, Teacher librarian from Colorado Springs, CO Author of book on teaching w/primary sources
Students are able to find testimonies from witnesses at The Nuremberg Trials and other documents in law, history and diplomacy.
OSU has taken the notoriously difficult to use Official Records on the Civil War and broken them down into easily accessible parts; allowing students easy access to Civil War primary documents.
American Rhetoric is an excellent site that allows students to search video and audio on US Presidents.
Miller Center at the University of Virginia; major speeches, other video and audio recordings.
The Museum of the Moving Image allows educators to access lesson plans including “What Makes An Effective Ad?” and “Political Ads in Historical Context” in addition to allowing students to watch presidential campaign commercials.
The LOC ’s Chronicling America offers digitized newspapers from 1836 through 1922 and allows students to see what reporters were writing about a hundred years ago.
A letter from President Harry Truman to Roman Bohnen on Mr. Bohnen ’s portrayal of President Truman in The Beginning of the End.
British Pathe offers 90,000 newsreels from 1896 to 1976.
Rag Linen – “first drafts of history”
Sports Illustrated Vault has full issues going back to 1954.
Museum Syndicate is a portal to online museums from around the world.
Arkansas Governor Orval Faubus explains why he called in the National Guard to bar the Little Rock 9
The BBC History site offers interactive timelines including allowing students to see history in context rather than isolated events.
YTTM.TV pulls videos and puts the videos in chronological order; this way students can get a real feel for what was happening in a particular year they are studying.
MovieMaker allows students to pull images from historical websites, write a narrative of the historical event they wish to cover and develop a movie in their own words on this event.
Allows students to upload photos, add songs, links and information to each photograph, which is an easy way for students to create an interactive source.
Games for Change “aim to leverage entertainment and engagement for social good” and to that end allows students to choose a personality to portray in a game to see their point of view and experience. For instance, in “Experience the Haiti Earthquake” a student can act as a journalist whose goal is to create a two-minute feature story on the earthquake for a major network.
The Ocean Portal not only offers educators lesson plan and activities by grade, but also interactive timelines, updated new online resources and videos on the ocean.
Here students and educators alike can find lesson plans, webinars and up-to-date news on genetic research.
Here students are able to use interactive tools to learn about the body ’s systems, allowing students to identify and place the body’s organs in the correct place.
The National Science Digital Library is a search engine that allows teachers to search for resources either by query or by subject. As the name implies, the NSDL focuses on math and science resources.
Wolfram Alpha is an excellent search engine that allows students to search things such as demographics, the weather, geography and even allows students to calculate.