How To Get The Most Out of Twitter and Trade Shows SocialMedia for Exhibitors
You’ve decided to take your company to anexhibition or trade show. You’ve got ashiny new product to promote, and a custom builtexhibition stand that’s going toget you noticed from across a crowded exhibitionhall.But being there just isn’t enough. You need to makesurethat the people that need to know about you beingthere know aboutyou being there. And one of the best ways to do thisis via Social Media.
Social Media is playing an ever increasing role in many businesses’ marketing efforts.The viral nature of Social means that it can have tremendous value when it comes to building and promoting your brand. It is a fantastic way of not only building relationshipswith your existing customer or client base, but also engaging with potential new clients.
Twitter for exhibitors Still huge, and showing no sign of falling out of favour,Twitter is great for events as your updates are so short.
A few weeks before the event, see if there is an event “hashtag” you can follow.You might find this on the event website, orthe event organizers may Tweet it out ahead of time.You can then use this “hashtag” in a variety of different ways
See who else is talking about the event.There might just be some potential customers or clients in there. And you can also find out if your competitors are going along.Keep track of updates regarding the event: guest speakers, arrangements, advice…
During the event, you can Tweet using thehashtag. That way people at the event cansee you’re there.If people can’ attend, they may still befollowing the hashtag for news and updates.After the event, use it to thank people forvisiting your stand, to thank the organisers,or to offer or ask for feedback.
Facebook for exhibitors What would a post on Social Media be without at least a mention of Facebook? The Social behemoth is still the most widely used social network. And because it is so widely used, you need to make sure you’re making the most of it.
If the event you’re attending has its ownFacebook page, You may get access toexclusive content if you do this too! Join inthe conversation on the event’s Wall. Onyour page, post content about theevent, such as photos of products you’repromoting, links to news items or your blogposts about the event, or info about anypromotions or special offers you’re runningon the day.
Pinterest for exhibitors Now the third most popular Social Network on the Internet (in the USA at least), Pinterest is a place where userscan “pin” and “repin” things they like, be they images, links, videos, ideas, pretty much anything. Why not try creating a Pinterest board for your company, andpinning information about the exhibitionthere, such as date, time, venue, location of your stand, photos of products, etc.
You could also pin photos of staff who will be on your stand, along with personal messages. And if you see anything you like aboutthe event on other users’ boards, repinit. That user will be notified that his orher content has been repined, and may well head your way to find out more about you.
There are so many ways that you canuse Social Media to promote yourattendance at an exhibition.But remember, too much selfpromotion is annoying to yourfollowers and fans, so don’t postupdates every five minutes. And keepyour content varied across the variousplatforms.Nobody wants to see you post exactlythe same things everywhere.
Author bio: Helen Laird writes forAstro Exhibitions, a firm of exhibition stand designers based near Manchester, UK. Astro design and build exhibition stands for companies from all over the world, at venues right across Europe. Their exhibition stand portfolio includes clients such as Casio, Shell and BASF.