The rapid increase in the numberof mobile phone users with smartphones has meant that there are constantly evolving and new methods that can be used for marketing.
The savvy company is keeping their eye on the trend of socialmedia and constant wireless access and taking their cue from the techcompanies that use the newest and most popular gadgets and programs to get their business name more well known.
There are more blogs than ever before and one way that bloggersare able to keep in touch with their followers is through the use ofphotos that they can take and even edit on their smart phones.
The photos are enhanced witheffects and captions can be addedbefore they are remotely uploaded from the phone, no matter the location.
It is likely that users of facebook and other social sites see these photos posted daily if not multiple times per day. Instagram is the program that allows the mobile phone user to take a photo andthen add filters and borders, effects and text to it before sharing it with followers and sending it to their social media page if they wish.
How To Use Instagram forBusiness? The range of effects that can beachieved using the mobile phone app is actually quite impressive. Things that could previously only be done on acomputer are now able to be achieved with just a few free or low cost applications for the smart phone and the photos can be very artistic or evensurreal with some clever use of effects.
The use of these photos and the fact that they are being seen by a user’s followers can be an element of socialmedia marketing and many companieshave already leveraged the many users of this popular application for that very purpose.
It is an application that is in use by literally millions who have mobile devices and the company who asks “what is instagram” is behind thecurve for this cutting edge avenue for advertising.
In order to use Instagram forbusiness, it is wise to have artistic andyoung staffers who are in charge of the images that are being sent to the followers. The use of popular culture captures that can be enhanced by someone who is adept at image manipulation will go a long way in getting more than just a few seconds of eye gaze
The more interesting an image is, themore attention it garners, the better for the brand. The screen of a smart phone is never going to be very large, so the images must be composed carefully with the inclusion of text that is short and to the point,
something catchy, clever or funny will always leave an impression andattention spans are notoriously short in this fast paced world of wireless communication.
Using hash-tags is another way to get photos in front of consumers when using the photo sharing application for marketing a business.
Tagging photos and using keywordsthat are relevant and interesting will draw even more followers to the business who is photo sharing.