Creating content that google will love – simple steps to success
Creating Content that Google willLove – Simple Steps to Success!
You might have read some of my articles on ‘why we need qualitycontent’, and because Google will soakit up. So, I’m going to focus this article on defining what quality contentactually is, as well as how to achieve in just a few simple steps.
Google is no longer interested in material that is simply stuffed with keywords, content written for software spiders to pick up, or articles that have been spun. They are only interested in quality and substance. That doesn’t mean that youcan’t use keywords and keyword phrases,just that they need to make sense to the human eye.
First Things First HoweverIt really doesn’t matter if your material is high quality, if you don’t have a professional website to host it all. Or, a site that keeps you busy with maintenance, rather than creating morequality content to keep your site current.
Fortunately, for anyone starting out, orlooking for a great site that is functional and pleasant on the eye, there isWordPress. They have more plugins than Glade. You can even get one thatautomatically deletes ads from your site that have expired, so you don’t have to spend the time scanning the site for them.
Another popular plugin is the one that will adjust the size of yourimages…automatically, so you don’t haveto waste time doing that. Images that are properly sized will help in loading pages quicker, pleasing the visitor for not having to wait too long.
WordPress also has some cool themes to enhance your site. It’s all right there, ready for you to take your site to a professional level so you can host yourhigh quality content in style. It’s not justabout knowing how to make a website. It’s about developing the right one.
Opinion Counts?Yes, it does. Unfortunately, ours…not somuch. Of course we want to write whatwe feel is best and most informative, and that is true. I am not taking away from that at all. However, it’s ultimately the reader’s opinion on whether or not ourmaterial is informative that counts when it comes to growing our business.
This is a universal ‘rule’ in contentdevelopment. In other words, it reallydoesn’t matter what type of site you have, it would still apply. Take for instance a review site.
It might feel good to write all positive things about a product, because you don’t want to write a negative piece. However, the reader simply wants the truth, and what real consumers aresaying about the item they are thinking of investing in.
Weaving a Story to the ReaderBefore you begin writing, or write again, take a look at your favorite magazines and articles in various publications. Do you notice something in common with them, even if the topic varies? They are most likely weaving a tale to you, thereader, just as though you were sitting in front of the author hearing it live.
Great authors have a way of intertwining real events and experiences into their work, to capture and maintain the reader’s attention. This is a good way foryou to build quality material, by inserting reality into each piece. You might thinkthat your experiences aren’t newsworthy, or pertinent to the topic, but you probably know of one that would work.
For example, I have never been to Alaska,so writing about working in a cold climate might be tricky, if I don’t live in the deep freeze myself. However, I have experienced the furnace going out for afew days, and can relate some techniques we used to stay warm.
By inserting real experience, it lends a hand in credibility, which is vital in growing our business in the written world.
Writing doesn’t Always comeNaturally Let’s face it…not everyone is born anatural writer. In fact, I was in carpentrywhen I first decided to dive into affiliatemarketing. The main thing I wrote in that career was sketches and invoices, not exactly material that would sell.
Now, I can tell a story verbally, and I’mvery comfortable in doing so. Give me acamera and let me go, and a podcast is born. That comes natural to me, but writing…not really. After a while, and knowing that quality material is important, I decided to outsource my written word.
I learned a lot from a professional I once hired. She explained to me one day that it takes her 3 times longer toresearch than it does putting it to print.I was surprised to hear that, but gave it a try. It was amazing that even withknowing the topic very well, I could still pick up more material by researching.
What you will learn is what otherpeople are saying, and what readers are looking for. This helps in two ways. First, you don’t want to be redundant. And second, you can learn something new.
The ABC’s of All Brilliant Content The nice thing here, is that these basics apply to any topic:
Research No matter how well you know a topic,diligent research will take your materialto the next level. Take notes, and insertquotes and links that are relative to the story you are telling.
Importance of an Outline Put all your research into an outline, inthe order that you would like your storyto flow. It’s amazing how much easier it is to write, when you have one.
It’s all Relative Insert real experience and events so your readers know that you are connected to what you are trying toconvey. It will help them relate to you and your material.
Get to the PointKeep it short and sweet, with short andengaging paragraphs, as well as strongsubheadings and bullet points. It breaks up the monotony of long paragraphs running together, for easier reading.
In ConclusionThis is the time for going through yourwork as if you are the visitor. Make sureit has a nice flow, and offers what they are seeking. It also is a great time to check for errors and typos.
You still might find writing to be a challenge. But, you now have a guidelaid out for you. So, if you hire someoneto write for you, then you know what to expect. Using these steps, you canguide them to what you are looking for, as well as when you are checking through their work.
Well, these are my thoughts on it. If you have any questions or comments,please leave them in the comment box below.