7 Best Practices that Small Businesses Can Follow to Leverage on Facebook's Timeline
7 Best Practices thatSmall Businesses CanFollow to Leverage on Facebooks Timeline
After Facebook automatically converted business fan pages toTimeline design, many are having a hard time adapting to such a change. If you are one of those who aren’t happy with the shift, itis important that you do not waste your time complaining.
After all, Timeline is here to stay and you won’t be able to do anything about it except to takeadvantage of what it has to offer. You may not know it , but Facebook Timeline actuallybrings more branding opportunity for your business.
It doesn’t matter if you only havelittle budget allotted for your social media marketing because you canhave your own share of your targetmarket for free over at Facebook. Below are some useful practices you can follow to make a buzz for your business using the features and tools available on Timeline.
Images count, so take thetime to snap photos Timeline is more visual than the earlier version of Facebook pages, and this is the perfect opportunity for you to get your camera or your Smartphone to work for you.
This will show your fans how yourbusiness works from the inside andit is also a human-centric approach to build awareness about your brand.
Make a lasting first impressionwith your cover and profilephotos In a new eye-tracking study, it has been found that most consumers pay more attention to a brand’s cover photo than any other posts on the wall.
This goes to show that since yourcover photo is the first thing thatpeople get to see when they visit your page, you need to channel your creative juices and make ahigh resolution cover photo thatcaptures the real essence of your brand to make an excellent first impression.
Change the cover photo as often asyou like, but make sure that you do not tout promotions, contact details, pricing discounts andpurchasing information as all theseare against Facebook’s guidelines.
Of course, do not forget the traditional profile photo that is situated in the lower left hand corner of your cover photo. This is the perfect spot where you can place your company’s logo. Such a thumbnail image will define your brand since it will accompany allthe comments and posts you make.
Pin or Highlight key informationlike you would on your corkboard Timeline may seem like all things chronological, but this isn’t actually the case. You can now draw more attention to one of your posts by highlighting it.
Simply choose the star icon on the right corner at the top of any of your post and this will automatically be updated across the width of your page.
Meanwhile, if you would like to extend the life of your post forseven more days, you can do so bypinning it. For example, if you have a contest going on and your post about it is being pushed back by newer posts,
simply hover to the right corner of that post and choose the “Pin toTop” option underneath the pencil icon. When you do pin a post, itbecomes larger and it becomes the first item in your Timeline, staying there for a week.
Give due credit to yourbusinesses milestones Functioning like a scrapbook, though in a digital format, Timeline is the most ideal platform to tell your business’s story.
Hence, in order to let your fansknow the most important events in your business, take the time to compile a list of the key days ofyour enterprise such as when it was established and product launches just to name a few.
Don’t forget to include photos.Milestones make it possible forconsumers to know more aboutyour business accomplishments and they are a great feature to subtly market your product or service.
Organize and customize yourapplications Just below your cover photo are the applications that get more visibilitycompared to your posts. You can organizethese applications to make your page less cluttered and you can even take advantage of other custom-built apps on Facebook to customize your page.
Take cue from your insights Analytics wise, Facebook provides you with all the help you need to track the metrics around your content. By carefully analyzing the trends on the way how users engage with your posts,
you will better understand whichones generate more attention and if your efforts are yielding better results. So, take advantage of the insights wisely to improve your content.
Give love and engage with thyfans You have to understand that all of your Facebook marketing efforts will go down the drain if you do not give time to engage with your fans. Bear in mind that communication is always the key to keep people coming back to your page.
Therefore, create posts that will grab the attention of your visitors. Interesting questions can triggerconversations and responding back to your fans’ queries is a great way to send them the message that you are listening to what they have to say.
Likewise, you might want to run contests, show off the photos of yourfans, or send a shout out to them to let them feel how much you value their loyalty.
As you can see, you can makeFacebook Timeline your best friend when it comes to building buzz about your brand. All it takes is for you to make use of the available tools and take the time to make engaging andcompelling content hat worthy to liked and shared.