5 Ways to Quickly Start Building a Mailing List
Of all the things that an Internet marketer can do, building andmaintaining an email list is one of the most important – it’s right up there with maintaining a blog and social network profiles.
That is because unlike many othermethods of communication (including said blog), email is much more effective and has better results for campaigns than just about anything else.
The reason for that is that email is one of the more personal ways of communication, and if a person gave you their email address, they alreadyhave a certain degree of trust towards you or your product, which makes it easier to offer them new things that they may be interested in.
But how do you build an email list andincrease the number of subscribers on an existing one? Here are 5 ways to quickly start building a mailing list:
Building a Mailing List | Offerfree stuff. Offering something to people in exchange for their email address is practically the most popular method of building an email list.
It’s easy to set up, and it’s pretty straightforward to both parties: you give away something useful orentertaining, the subscriber gives you their email address and by definition, consent to receive occasional emails from you.
Of course, you shouldn’t just blast them with marketing emails afterwards, orthey will unsubscribe pretty quickly. You can offer a free eBook, report, app, template or anything else that is easilydownloadable (physical products would work, too, but it’s very difficult and expensive to manage and ship them).
Building a Mailing List | Offeruseful information.If you offer people great information on your site, you can set up an email list that would further send them moregreat information, as well as stuff that is not available on your site.
This is a great way to get loyal subscribers, because if they like the content on your site so much that they’re willing to subscribe to an emaillist, they’ll most probably open most ofyour emails, including those where you offer something for sale or for which you get a commission.
Building a Mailing List | Offersecret information. If you have some insider informationabout your niche or industry, offering it to email subscribers could be a great way to get more people to sign up.
Of course, you must have some crediblesources, not just make up the stuff, butif it’s verifiable (like a secret discount at HP’s online store, for example), theword will spread pretty quickly and you may get more subscribers than you originally planned for.
Building a Mailing List | Givethem popularity or exclusivity. People have a lot of reasons to do things, but there are some that will always work and will get everyone interested. Exclusivity and popularity are two of those motivations.
If you can give people exclusivity orpopularity, they will subscribe and telltheir friends, as well. How do you dothat? Well, you could have them joinyour secret forum automatically, givethem the ability to post on your blog (with your moderation, of course),provide exclusive content that no one else will know, and more.
Come up with something unique andyou can get a lot of subscribers very fast.
Building a Mailing List | Run acontest/giveaway. A contest or giveaway is one of the best things you can do online. If the prize is worth it and you market the event well (on Facebook, Twitter and your blog), there can be thousands of people that will spread the word to thousands more.
You should give away something substantial enough, like an iPod Touchor a tablet on a tech blog, for example –the cost is not that high, as it’s only one prize, but you can make a killing out of the list that you’ll build thanks to that.
An email list is one of the mostimportant assets any Internet marketer can have, but as with anything else, it needs regular maintenance and more importantly, it needs to grow – the bigger your list, the higher the chance that you will be heard and the higher your revenue will be, it’s as simple as that. Use the above tips to get started and keep at it!