Kmart de Mexico S.A. de C.V.

2,017 views

Published on

Solution of a case on Kmart

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,017
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Kmart de Mexico S.A. de C.V.

  1. 1. Kmart de Mexico S.A. de C.V.
  2. 2. Background• Kmart entering Mexican market• JV with Liverpool
  3. 3. Hiring of the executive team• US citizens of Mexican background• Better understanding of Mexican people and culture• Seek the experience of Liverpool in Mexican market• Appoint local consultants for supporting in tactics and strategic decision-making
  4. 4. Store Layout• 50% food and 50% general merchandise• Focus on food items : 38% of income accounted to food consumption• Food and highly sought items near the entrance• Collaborate with local suppliers for fresh foods
  5. 5. Training program• Develop new training program based on one to one interaction• On the job training for better performance• Training specifically to understand the customer mindset and suggest trends
  6. 6. Culture of the Store• Hierarchical structure• Congruent to the Mexican culture• High Risk Aversion• High Conformity to Authority

×