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Why the fuss about
serverless?
NStrategy
Situational
Awareness
Map
Serverless
Patterns
NStrategy
Situational
Awareness
Map
Serverless
Patterns
Fotango website, 2005, courtesy of CEO.
Fotango, 2003
Our strategy is customer focused. We will lead a
innovative effort in the market through our use of
agile te...
Eigenberg Fotografie, Nov 2013, CC by 2.0
https://www.flickr.com/photos/damionroeien/11122262203
Humour, Wit, & Satire of ...
Business
Level
Abstractions of a
Healthy
Strategy
digital business, big data, disruptive,
innovative, collaborative, competitive
advantage, ecosystem, open source,
networke...
Blah Template
Our strategy is [Blah]. We will lead
a [Blah] effort of the market through our use
of [Blah] and [Blah] to b...
Blahs
+
Blah template
=
auto generate
64 strategies
Strategy 1 / 64
Our strategy is customer focused. We will lead a
disruptive effort of the market through our use of
innova...
Strategy 2 / 64
Our strategy is innovative digital business. We
will lead a growth effort of the market through our
use of...
1. This is the exact wording from
our business plan.
2. I’ve seen two of these used
already.
3. Are you for hire?
http://strategy-madlibs.herokuapp.com/
Julian Mason, APR 2011, CC by 2.0
https://www.flickr.com/photos/meandmyshadow/5687986018/
The Strategy Cycle
Sun Tzu's five factors
Purpose
Landscape
Climate
Doctrine
Leadership
John Boyd, USAF
Public Domain, US Gov, 2012
Observe
Decide
The Strategy Cycle
Sun Tzu's five factors
John Boyd’s OODA loop
Orient
Purpose
Landscape
Climate
Doctrine
L...
Importance of why?
Orient
Purpose
Landscape
Climate
Doctrine
Leadership
Observe
Decide
The “game”
why of
purpose
why of
movement
Act
The Stra...
Why of purpose = To Win!
Why of movement = here or there?
Movement = LEARNING
Checkmate
Fotango website, 2005, courtesy of CEO.
Purpose
Landscape
Observe
The “game”
why of
purpose
NStrategy
Situational
Awareness
Map
Serverless
Patterns
Vikings
Chess
Themistocles
What would you use to navigate?
verbal storyvisual map
Pawn (w) Pawn (w)
Pawn (w), Pawn (b) Pawn (w), Pawn (b)
Pawn(w), Pawn(b), Pawn(w), Queen(b), Pawn(w), Queen(b), Bishop(w), Knight(b), Queen(w), Pawn(b), Rook(w), Bishop(b),
Knigh...
Pawn(w), Pawn(b), Pawn(w), Queen(b), Pawn(w), Queen(b), Bishop(w), Knight(b), Queen(w), Pawn(b), Rook(w), Bishop(b),
Knigh...
Pawn (w)
Pawn (w), Pawn (b)
Pawn (w), Pawn (b), Pawn (w)
Pawn (w), Pawn (b), Pawn (w), Queen (b)
... LOST.
What would you use to learn?
context specific playsecrets of success
X Thermopylae
Athens
Thebes
X
X
Artemisium
NPersians
X Thermopylae
Athens
Thebes
X
X
Artemisium
N
Army
Navy
Persians
Strengths Weaknesses
Opportunities Threats
A well trained Spartan army
Get rid of the Spartans
Get rid of the Persians Per...
magic frameworkposition and movement
What would you use to communicate and
determine strategy in battle?
Chess Alchemy
Visual Navigation Story telling
Context specific Learning Secrets of success
Position and movement Strategy ...
Chess Alchemy
Visual Navigation Story telling
Context specific Learning Secrets of success
Position and movement Strategy ...
NStrategy
Situational
Awareness
Map
Serverless
Patterns
X Thermopylae
Athens
Thebes
X
X
Artemisium
N
Army
Navy
Persians
Visual Yes
Context Yes
Position Yes
Anchor Yes
Movement Ye...
Visual Yes
Context Yes
Position Yes
Anchor Yes
Movement Yes
Components Yes
Visual Yes
Context Yes
Position Yes
Anchor Yes
Movement Yes
Components Yes
But we have
maps!
Photo Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Image
Manipulation
Compute
Customer
Systems
Map
Photo Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Image
Manipulation
Compute
Customer
Systems
Map
Photo Storage Power
Print
Web Site
Platform
CRM
Image
Manipulation
Compute
Customer
Data Centre
Systems
Map
Photo Storage Power
Print
Web Site
Platform
CRM
Image
Manipulation
Compute
Customer
Data Centre
Systems
Map
Visual Yes
Con...
Business
Process
Map
Visual Yes
Context Yes
Position NO
Anchor Yes
Movement NO
Components Yes
Digital
Map Visual Yes
Context NO
Position NO
Anchor NO
Movement NO
Components Yes
Mind
Map Visual Yes
Context Yes
Position Yes
Anchor Yes
Movement NO
Components Yes
So how to
map?
USER
Needs
CUP OF TEA
Needs
HOT WATER
TEA
Needs
KETTLE
Needs Needs
WATER
POWER
Needs
USER
Needs
CUP OF TEA
Needs
HOT WATER
TEA
Needs
KETTLE
Needs Needs
WATER
POWER
Needs
Anchor
Position
Photo Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Image
Manipulation
Compute
Customer
Visual Yes
Context Yes
Pos...
Online Photo
Storage
Print
Web Site
Online Image
Manipulation
Customer Visual Yes
Context Yes
Position NO
Anchor Yes
Movem...
Online Photo
Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Online Image
Manipulation
Compute
Customer
Needs
Needs
...
Online Photo
Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Online Image
Manipulation
Compute
Customer
Needs
Needs
...
Novel Commodity
Evolution = Change = Movement
Certainty
Ubiquity
Custom
Built
Commodity
Service
(rental)
Product
Service
(utility)
Genesis
Supply competition
Demandcomp...
Online Photo
Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Online Image
Manipulation
Compute
Customer
Needs
Needs
...
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
D...
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Visual Yes
Context Yes...
So what?
NStrategy
Situational
Awareness
Map
Serverless
Patterns
Purpose
Landscape
Climate
Observe
The “game”
why of
purpose
why of
movement
Climate
Rules that influence
the game
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Customer
Platform
Clim...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Orient
Purpose
Landscape
Climate
Doctrine
Observe
The “game”
why of
purpose
why of
movement
Act
Doctrine
universally applicable
principles regardless of
context
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Number of Duplicate Efforts
in a single Organisation
Technology Space Industry
2,000+
(unconfirmed)
Accounting systems Glo...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
What is a
world perception
server?
Network topology
Should we
outsource or
build our own?
B
Should we
outsource or
build our own?
A
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Fotango website, 2005, courtesy of CEO.
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
GCHQ, Boiling Frogs, 2016, Crown Copyright, https://github.com/gchq/BoilingFrogs
Orient
Purpose
Landscape
Climate
Doctrine
Leadership
Observe
Decide
The “game”
why of
purpose
why of
movement
Act
Strategy
Context specific forms
of gameplay
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Orient
Purpose
Landscape
Climate
Doctrine
Leadership
Observe
Decide
The “game”
why of
purpose
why of
movement
Act
Mark Fowler, Dec 2006,
https://www.flickr.com/photos/twoshortplanks/314161151
Anita Hart, April 2007, CC BY-NC-ND 2.0
http...
Developeraccounts
Time (days since start)
actual
forecast
beta
alpha
It’s not
the future Not core
Ubuntu Logo,
https://www.ubuntu.com/legal/terms-and-policies/intellectual-property-policy
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Cloud 20102008
Windows
Other
RHEL
70% Ubuntu
Windows
RHEL
NStrategy
Situational
Awareness
Map
Serverless
Patterns
IN THE BEGINNING …
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Make my
stuff
“cloudy”
The end of
cloud is
nigh ...
Shouldn't
our
architecture
evolve as
well?
Heretic
Burn
him!
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
It’s all about
user needs,
measurement,
iterative cycles,
automation,
collaboration,
speed, feedback
loops, …
So was ITIL
Heretic
Burn
him!
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
DevOps is
the new
legacy?
Heretic
Burn
him!
Tribes gotta Tribe
Future of DevOps
=
5-10 years
=
“what my mum and dad did”
Future of DevOps
=
5-10 years
=
“what my mum and dad did”
Young
serverless I
will teach you
so much
Young
serverless I
will teach you
so much
Sod off Daddy
DevOps, I’m learning
from Grandma ITIL
NStrategy
Situational
Awareness
Map
Serverless
Patterns
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Obscurity of Cost
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisib...
1. Enabled worth base development

2. Refactoring had financial value
3. Code efficiency

4. Rapid acceleration in speed o...
So when
will this
happen?
Time
Adoption
Ignore Ignore Ignore No No
I said
“No”
Dammit
Oh no! Oh Fiddlesticks
Enterprise IT
Rest of the world
Summary
NStrategy
Situational
Awareness
Map
Serverless
Patterns
“Crossing the river by feeling the stones”
Deng Xiaoping
Purpose
Landscape
Climate
Doctrine
Leadership
Observe
Orient
Decide
The “game”
why of
purpose
why of
movement
Act
Purpose
Landscape
Climate
Doctrine
Leadership
Observe
Orient
Decide
The “game”
why of
purpose
why of
movement
Act
Purpose
Landscape
Climate
Doctrine
Leadership
Observe
Orient
Decide
The “game”
why of
purpose
why of
movement
Act
Thank you
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volunteers,
building,
sponsors
2hrs
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Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
Why the fuss about serverless
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Why the fuss about serverless

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Use of Wardley maps to discuss the changes related to serverless

Published in: Business
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Why the fuss about serverless

  1. 1. Why the fuss about serverless?
  2. 2. NStrategy Situational Awareness Map Serverless Patterns
  3. 3. NStrategy Situational Awareness Map Serverless Patterns
  4. 4. Fotango website, 2005, courtesy of CEO.
  5. 5. Fotango, 2003 Our strategy is customer focused. We will lead a innovative effort in the market through our use of agile techniques and open source to become a leading provider of open standard solutions to the digital world. To develop products of the highest standards we make our clients part of the team. Our final measure of success is the satisfaction of the team at the end of the project.
  6. 6. Eigenberg Fotografie, Nov 2013, CC by 2.0 https://www.flickr.com/photos/damionroeien/11122262203 Humour, Wit, & Satire of the Seventeenth Century, 1883, Public Domain, https://www.flickr.com/photos/britishlibrary/11283423564
  7. 7. Business Level Abstractions of a Healthy Strategy
  8. 8. digital business, big data, disruptive, innovative, collaborative, competitive advantage, ecosystem, open source, networked, efficiency,  learning organisation, social media, revolution, cloud based, agile, secure, internet of things, growth, value, customer focused, open, digital first, data leaders, agile, insight from data, platform, sustainable, revolution, culture. Common Blahs
  9. 9. Blah Template Our strategy is [Blah]. We will lead a [Blah] effort of the market through our use of [Blah] and [Blah] to build a [Blah]. By being both [Blah] and [Blah], our [Blah] approach will drive [Bah] throughout the organisation. Synergies between our [Blah] and [Blah] will enable us to capture the upside by becoming [Blah] in a [Blah] world. These transformations combined with [Blah] due to our [Blah] will create a [Blah] through [Blah] and [Blah].
  10. 10. Blahs + Blah template = auto generate 64 strategies
  11. 11. Strategy 1 / 64 Our strategy is customer focused. We will lead a disruptive effort of the market through our use of innovative social media and big data to build a collaborative cloud based ecosystem. By being both digital first and agile, our open approach will drive efficiency throughout the organisation. Synergies between our culture revolution and networked learning organisation will enable us to capture the upside by becoming data leaders in a digital business world.
  12. 12. Strategy 2 / 64 Our strategy is innovative digital business. We will lead a growth effort of the market through our use of customer focused competitive advantage and disruptive social media to build a collaborative revolution. By being both data leaders and cloud based, our ecosystem approach will drive insight from data throughout the organisation. Synergies between our platform and open culture will enable us to capture the upside by becoming digital first in a networked world.
  13. 13. 1. This is the exact wording from our business plan. 2. I’ve seen two of these used already. 3. Are you for hire?
  14. 14. http://strategy-madlibs.herokuapp.com/
  15. 15. Julian Mason, APR 2011, CC by 2.0 https://www.flickr.com/photos/meandmyshadow/5687986018/
  16. 16. The Strategy Cycle Sun Tzu's five factors Purpose Landscape Climate Doctrine Leadership
  17. 17. John Boyd, USAF Public Domain, US Gov, 2012
  18. 18. Observe Decide The Strategy Cycle Sun Tzu's five factors John Boyd’s OODA loop Orient Purpose Landscape Climate Doctrine Leadership The “game” Act
  19. 19. Importance of why?
  20. 20. Orient Purpose Landscape Climate Doctrine Leadership Observe Decide The “game” why of purpose why of movement Act The Strategy Cycle Sun Tzu's five factors John Boyd’s OODA loop The two types of why
  21. 21. Why of purpose = To Win!
  22. 22. Why of movement = here or there?
  23. 23. Movement = LEARNING Checkmate
  24. 24. Fotango website, 2005, courtesy of CEO.
  25. 25. Purpose Landscape Observe The “game” why of purpose
  26. 26. NStrategy Situational Awareness Map Serverless Patterns
  27. 27. Vikings Chess Themistocles
  28. 28. What would you use to navigate? verbal storyvisual map
  29. 29. Pawn (w) Pawn (w)
  30. 30. Pawn (w), Pawn (b) Pawn (w), Pawn (b)
  31. 31. Pawn(w), Pawn(b), Pawn(w), Queen(b), Pawn(w), Queen(b), Bishop(w), Knight(b), Queen(w), Pawn(b), Rook(w), Bishop(b), Knight(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Pawn(w), Bishop(b), Rook(w), Pawn (b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Pawn(w), Pawn(b), Queen(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Knight(b),King(w), Knight(b), Pawn(w), Queen(b), Knight(w), Pawn(b), Rook(w), Rook(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), King(b), Pawn(w), Bishop(b), Rook(w), Pawn (b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Pawn(w), Pawn(b), Queen(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Knight(b), King(w), Knight(b), Pawn(w), Queen(b), Knight(w), Pawn(b), Rook(w), Rook(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Queen(w) ... WINS
  32. 32. Pawn(w), Pawn(b), Pawn(w), Queen(b), Pawn(w), Queen(b), Bishop(w), Knight(b), Queen(w), Pawn(b), Rook(w), Bishop(b), Knight(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Pawn(w), Bishop(b), Rook(w), Pawn (b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Pawn(w), Pawn(b), Queen(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Knight(b),King(w), Knight(b), Pawn(w), Queen(b), Knight(w), Pawn(b), Rook(w), Rook(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), King(b), Pawn(w), Bishop(b), Rook(w), Pawn (b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Pawn(w), Pawn(b), Queen(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Knight(b), King(w), Knight(b), Pawn(w), Queen(b), Knight(w), Pawn(b), Rook(w), Rook(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Queen(w) ... WINS Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Pawn(w), Pawn(b), Queen(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Knight(b), King(w), Knight(b), Pawn(w), Queen(b), Knight(w), Pawn(b), Rook(w), Rook(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Queen(w) , Pawn(w), Pawn(b), Pawn(w), Queen(b), Pawn(w), Queen(b), Bishop(w), Knight(b), Queen(w), Pawn(b), Rook(w), Bishop(b), Knight(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Pawn(w), Bishop(b), Rook(w), Pawn (b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Knight(w), Pawn(b), Rook(w), Queen(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Pawn(w), Pawn(b), Queen(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Knight(b),King(w), Knight(b), Pawn(w), Queen(b), Knight(w), Pawn(b), Rook(w), Rook(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), King(b), Pawn(w), Bishop(b), Rook(w), Pawn (b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Queen(w), ... WINS Secrets of Success
  33. 33. Pawn (w)
  34. 34. Pawn (w), Pawn (b)
  35. 35. Pawn (w), Pawn (b), Pawn (w)
  36. 36. Pawn (w), Pawn (b), Pawn (w), Queen (b) ... LOST.
  37. 37. What would you use to learn? context specific playsecrets of success
  38. 38. X Thermopylae Athens Thebes X X Artemisium NPersians
  39. 39. X Thermopylae Athens Thebes X X Artemisium N Army Navy Persians
  40. 40. Strengths Weaknesses Opportunities Threats A well trained Spartan army Get rid of the Spartans Get rid of the Persians Persians get rid of us The Oracle says a really dodgy film might be produced over 2,000 years later A lot of Persians ARE turning up A high level of motivation not to become a Persian slave The Ephors might stop the Spartans turning up
  41. 41. magic frameworkposition and movement What would you use to communicate and determine strategy in battle?
  42. 42. Chess Alchemy Visual Navigation Story telling Context specific Learning Secrets of success Position and movement Strategy Magic frameworks High Situational Awareness Low
  43. 43. Chess Alchemy Visual Navigation Story telling Context specific Learning Secrets of success Position and movement Strategy Magic frameworks High Situational Awareness Low FAKECEO
  44. 44. NStrategy Situational Awareness Map Serverless Patterns
  45. 45. X Thermopylae Athens Thebes X X Artemisium N Army Navy Persians Visual Yes Context Yes Position Yes Anchor Yes Movement Yes Components Yes
  46. 46. Visual Yes Context Yes Position Yes Anchor Yes Movement Yes Components Yes
  47. 47. Visual Yes Context Yes Position Yes Anchor Yes Movement Yes Components Yes
  48. 48. But we have maps!
  49. 49. Photo Storage Data Centre Power Print Web Site Platform CRM Image Manipulation Compute Customer Systems Map
  50. 50. Photo Storage Data Centre Power Print Web Site Platform CRM Image Manipulation Compute Customer Systems Map
  51. 51. Photo Storage Power Print Web Site Platform CRM Image Manipulation Compute Customer Data Centre Systems Map
  52. 52. Photo Storage Power Print Web Site Platform CRM Image Manipulation Compute Customer Data Centre Systems Map Visual Yes Context Yes Position NO Anchor NO Movement NO Components Yes
  53. 53. Business Process Map Visual Yes Context Yes Position NO Anchor Yes Movement NO Components Yes
  54. 54. Digital Map Visual Yes Context NO Position NO Anchor NO Movement NO Components Yes
  55. 55. Mind Map Visual Yes Context Yes Position Yes Anchor Yes Movement NO Components Yes
  56. 56. So how to map?
  57. 57. USER Needs CUP OF TEA Needs HOT WATER TEA Needs KETTLE Needs Needs WATER POWER Needs
  58. 58. USER Needs CUP OF TEA Needs HOT WATER TEA Needs KETTLE Needs Needs WATER POWER Needs Anchor Position
  59. 59. Photo Storage Data Centre Power Print Web Site Platform CRM Image Manipulation Compute Customer Visual Yes Context Yes Position NO Anchor NO Movement NO Components Yes Network topology
  60. 60. Online Photo Storage Print Web Site Online Image Manipulation Customer Visual Yes Context Yes Position NO Anchor Yes Movement NO Components Yes Needs Needs Anchor
  61. 61. Online Photo Storage Data Centre Power Print Web Site Platform CRM Online Image Manipulation Compute Customer Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs ValueChain VisibleInvisible Visual Yes Context Yes Position Yes Anchor Yes Movement NO Components Yes
  62. 62. Online Photo Storage Data Centre Power Print Web Site Platform CRM Online Image Manipulation Compute Customer Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs ValueChain VisibleInvisible Visual Yes Context Yes Position Yes Anchor Yes Movement NO Components Yes
  63. 63. Novel Commodity
  64. 64. Evolution = Change = Movement
  65. 65. Certainty Ubiquity Custom Built Commodity Service (rental) Product Service (utility) Genesis Supply competition Demandcompetition
  66. 66. Online Photo Storage Data Centre Power Print Web Site Platform CRM Online Image Manipulation Compute Customer Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs ValueChain VisibleInvisible Visual Yes Context Yes Position Yes Anchor Yes Movement NO Components Yes
  67. 67. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Online Image Manipulation Compute Customer Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Visual Yes Context Yes Position Yes Anchor Yes Movement NO Components Yes Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
  68. 68. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Visual Yes Context Yes Position Yes Anchor Yes Movement Yes Components Yes Online Photo Storage Data Centre Power Print Web Site CRM Online Image Manipulation Compute Customer Platform 2005
  69. 69. So what?
  70. 70. NStrategy Situational Awareness Map Serverless Patterns
  71. 71. Purpose Landscape Climate Observe The “game” why of purpose why of movement
  72. 72. Climate Rules that influence the game
  73. 73. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Customer Platform Climatic pattern Everything evolves Past +Competition Future
  74. 74. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Platform Customer Past +Competition Future Experimentation Chaotic Uncertain Unpredictable Changing Different Exciting Future Worth Unusual Rare Poorly understood Differential Competitive Advantage Volume Operations Ordered Known Measured Stable Standard Obvious Low Margin Essential Ubiquitous Defined Operational efficiency Cost of doing business Climatic pattern Characteristics change
  75. 75. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible SIX SIGMA / Outsource StrongWeak AGILE / In-house Strong Weak Climatic pattern No one size fits all Strong WeakWeak LEAN / Off the shelf product focus on learning & reducing waste focus on reducing deviation focus on reducing cost of change
  76. 76. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Compute Customer Past +Competition Future Climatic pattern Past success breeds inertia +Inertia Platform
  77. 77. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation 2005
  78. 78. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer +efficiency Online Image Manipulation 2005
  79. 79. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer +efficiency +Inertia Online Image Manipulation 2005
  80. 80. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer +efficiency +Inertia +Worth Online Image Manipulation 2005
  81. 81. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Compute Customer +efficiency +Inertia +Worth Online Image Manipulation Here? Here? Here? Here?Where to Invest? Platform
  82. 82. Orient Purpose Landscape Climate Doctrine Observe The “game” why of purpose why of movement Act
  83. 83. Doctrine universally applicable principles regardless of context
  84. 84. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Doctrine Focus on user needs Online Image Manipulation
  85. 85. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Doctrine Reduce bias and duplication Online Image Manipulation
  86. 86. Number of Duplicate Efforts in a single Organisation Technology Space Industry 2,000+ (unconfirmed) Accounting systems Global Defence 1,000+ (estimated) Risk management Global Finance 380 ERP system Global Energy 300+ ECM systems Global Pharma 170 Cloud projects Global Technology 118 Workflow systems Government 22 Rules Engines European Corporate 14 CRM system National Bank 6 General Rule of Thumb Everywhere IT Weapons of Mass Duplication - Leader Board
  87. 87. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation Doctrine Use appropriate methods outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques
  88. 88. What is a world perception server?
  89. 89. Network topology
  90. 90. Should we outsource or build our own? B Should we outsource or build our own? A
  91. 91. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Should we outsource or build our own? Should we outsource or build our own? A B
  92. 92. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Autonomous Vehicle Driver GPS Vehicle State Server Autonomous vehicle manager LIDAR World Perception Server Vision System Driver
  93. 93. Fotango website, 2005, courtesy of CEO.
  94. 94. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation
  95. 95. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation Doctrine Use appropriate methods outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques
  96. 96. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Doctrine Think small Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation Doctrine Think small (contracts) outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques
  97. 97. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Team 5 Team 6 Team 1 Team 3 Team 4 Team 2 Doctrine Think small Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation Doctrine Use small teams outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques
  98. 98. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Team 5 Team 6 Team 1 Team 3 Team 4 Team 2 Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation Doctrine Think aptitude and attitude Pioneers Settlers Town Planners
  99. 99. GCHQ, Boiling Frogs, 2016, Crown Copyright, https://github.com/gchq/BoilingFrogs
  100. 100. Orient Purpose Landscape Climate Doctrine Leadership Observe Decide The “game” why of purpose why of movement Act
  101. 101. Strategy Context specific forms of gameplay
  102. 102. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Compute Customer +efficiency +Inertia +Worth Online Image Manipulation Platform
  103. 103. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Compute Customer +efficiency +Inertia +Worth Online Image Manipulation Here? Here? Here? Here?Where to Invest? Platform
  104. 104. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Compute Customer +efficiency +Inertia +Worth Online Image Manipulation Gameplay Accelerate, de- accelerate & constraints Open Fear, uncertainty & doubt +Constraints Platform
  105. 105. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Use Exploit Online Photo Storage Data Centre Power Print Web Site CRM Compute Customer +Inertia Online Image Manipulation Open +Constraints Platform +Worth +efficiency 2005 Gameplay Context specific play
  106. 106. Orient Purpose Landscape Climate Doctrine Leadership Observe Decide The “game” why of purpose why of movement Act
  107. 107. Mark Fowler, Dec 2006, https://www.flickr.com/photos/twoshortplanks/314161151 Anita Hart, April 2007, CC BY-NC-ND 2.0 https://www.flickr.com/photos/anitakhart/472099476
  108. 108. Developeraccounts Time (days since start) actual forecast beta alpha
  109. 109. It’s not the future Not core
  110. 110. Ubuntu Logo, https://www.ubuntu.com/legal/terms-and-policies/intellectual-property-policy
  111. 111. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Platform Compute Compute Utility Co-evolved management tools and practice (Devops) Physical Server Server OS Guest OS New Applications (Developers) 2008 User Here! Here! Here! Here!
  112. 112. Cloud 20102008 Windows Other RHEL 70% Ubuntu Windows RHEL
  113. 113. NStrategy Situational Awareness Map Serverless Patterns
  114. 114. IN THE BEGINNING …
  115. 115. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute
  116. 116. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute
  117. 117. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system
  118. 118. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system
  119. 119. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system Novel architectural practice High MTTR
  120. 120. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system High MTTR Novel architectural practice
  121. 121. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Good architectural practice Framework Emerging coding practice Operating system High MTTR
  122. 122. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Good architectural practice Framework Operating system High MTTR Emerging coding practice
  123. 123. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Best coding practice Operating system High MTTR
  124. 124. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Best coding practice Operating system High MTTR
  125. 125. Make my stuff “cloudy”
  126. 126. The end of cloud is nigh ...
  127. 127. Shouldn't our architecture evolve as well?
  128. 128. Heretic Burn him!
  129. 129. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Operating system Best coding practice Novel architectural practice High MTTR Low MTTR
  130. 130. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Operating system Best coding practice Novel architectural practice High MTTR Climatic pattern co-evolution Low MTTR
  131. 131. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Operating system Best coding practice Novel architectural practice Low MTTR High MTTR
  132. 132. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute High MTTR Best architectural practice Framework Operating system Best coding practice Emerging architectural practice (DevOps) Low MTTR
  133. 133. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Framework Operating system Best coding practice Good architectural practice (DevOps)
  134. 134. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Framework Operating system Best coding practice Good architectural practice (DevOps) Inertia
  135. 135. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Framework Operating system Best coding practice Good architectural practice (DevOps) New Tribe
  136. 136. It’s all about user needs, measurement, iterative cycles, automation, collaboration, speed, feedback loops, …
  137. 137. So was ITIL
  138. 138. Heretic Burn him!
  139. 139. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) Framework
  140. 140. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) Framework (e.g. Lambda)
  141. 141. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda)
  142. 142. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda)
  143. 143. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application Framework (e.g. Lambda) emerging architectural practice (JEFF)
  144. 144. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application Framework (e.g. Lambda) emerging architectural practice (JEFF) New Tribe
  145. 145. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda) New Legacy New Tribe
  146. 146. DevOps is the new legacy?
  147. 147. Heretic Burn him!
  148. 148. Tribes gotta Tribe
  149. 149. Future of DevOps = 5-10 years = “what my mum and dad did”
  150. 150. Future of DevOps = 5-10 years = “what my mum and dad did”
  151. 151. Young serverless I will teach you so much
  152. 152. Young serverless I will teach you so much Sod off Daddy DevOps, I’m learning from Grandma ITIL
  153. 153. NStrategy Situational Awareness Map Serverless Patterns
  154. 154. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application Framework (e.g. Lambda) emerging architectural practice (JEFF) Here Here
  155. 155. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda) New Legacy New Tribe
  156. 156. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda)
  157. 157. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda) High MTTR Low MTTR
  158. 158. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda) High MTTR Low MTTR High ??? Low ???
  159. 159. Obscurity of Cost
  160. 160. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Needs (Leads)
  161. 161. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Testing Application Needs (Leads) Test printer
  162. 162. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Find out about Testing Application Microsite Needs (Leads) Test printer
  163. 163. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Find out about Testing Application Platform Microsite Needs (Leads) Test printer
  164. 164. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Large format printer Find out about Testing Application Platform Toner cartridge Microsite Needs (Leads) Test printer
  165. 165. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Large format printer Find out about Testing Application Postal delivery Distribution Platform Toner cartridge Brochure Microsite Needs (Leads) Test printer
  166. 166. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Large format printer Find out about Testing Application Postal delivery Distribution Platform Toner cartridge Brochure Microsite Needs (Leads) Test printer +flow
  167. 167. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Large format printer Find out about Testing Application Postal delivery Distribution Platform Toner cartridge Brochure Microsite Needs (Leads) Test printer + Conversion Rate + Indirect + Direct + Cost per print + Cost per print distributed + price per lead + Conversion Rate
  168. 168. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Stepwise non variable components Consumer Client Large format printer Find out about Testing Application Postal delivery Distribution Platform Toner cartridge Brochure Microsite Needs (Leads) Test printer + Conversion Rate + Indirect + Direct + Cost per print + Cost per print distributed + price per lead + Conversion Rate
  169. 169. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Large format printer Find out about Testing Application Postal delivery Distribution Platform Toner cartridge Brochure Microsite Needs (Leads) Test printer + Conversion Rate + Indirect + Direct + Cost per print + Cost per print distributed + price per lead + Conversion Rate + function cost + function cost
  170. 170. 1. Enabled worth base development
 2. Refactoring had financial value 3. Code efficiency
 4. Rapid acceleration in speed of development and code re-use 5. Monitoring by flow of financial value
  171. 171. So when will this happen?
  172. 172. Time Adoption Ignore Ignore Ignore No No I said “No” Dammit Oh no! Oh Fiddlesticks Enterprise IT Rest of the world
  173. 173. Summary
  174. 174. NStrategy Situational Awareness Map Serverless Patterns
  175. 175. “Crossing the river by feeling the stones” Deng Xiaoping
  176. 176. Purpose Landscape Climate Doctrine Leadership Observe Orient Decide The “game” why of purpose why of movement Act
  177. 177. Purpose Landscape Climate Doctrine Leadership Observe Orient Decide The “game” why of purpose why of movement Act
  178. 178. Purpose Landscape Climate Doctrine Leadership Observe Orient Decide The “game” why of purpose why of movement Act
  179. 179. Thank you medium.com/wardleymaps creative commons 
 wardleymaps.com leadingedgeforum.com simon.wardley@leadingedgeforum.com @swardley
  180. 180. Learning More
  181. 181. medium.com/wardleymaps creative commons
  182. 182. 100 volunteers, building, sponsors 2hrs map-camp.com
  183. 183. Discount code : CONFERENCE17
  184. 184. Thank you medium.com/wardleymaps creative commons 
 wardleymaps.com leadingedgeforum.com simon.wardley@leadingedgeforum.com @swardley

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