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Why the fuss about serverless

Use of Wardley maps to discuss the changes related to serverless

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Why the fuss about
serverless?
NStrategy
Situational
Awareness
Map
Serverless
Patterns
NStrategy
Situational
Awareness
Map
Serverless
Patterns
Fotango website, 2005, courtesy of CEO.
Fotango, 2003
Our strategy is customer focused. We will lead a
innovative effort in the market through our use of
agile techniques and open source to become a leading
provider of open standard solutions to the digital
world. To develop products of the highest standards
we make our clients part of the team. Our final
measure of success is the satisfaction of the team
at the end of the project.
Eigenberg Fotografie, Nov 2013, CC by 2.0
https://www.flickr.com/photos/damionroeien/11122262203
Humour, Wit, & Satire of the Seventeenth Century, 1883,
Public Domain, https://www.flickr.com/photos/britishlibrary/11283423564

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Why the fuss about serverless

  • 1. Why the fuss about serverless?
  • 4. Fotango website, 2005, courtesy of CEO.
  • 5. Fotango, 2003 Our strategy is customer focused. We will lead a innovative effort in the market through our use of agile techniques and open source to become a leading provider of open standard solutions to the digital world. To develop products of the highest standards we make our clients part of the team. Our final measure of success is the satisfaction of the team at the end of the project.
  • 6. Eigenberg Fotografie, Nov 2013, CC by 2.0 https://www.flickr.com/photos/damionroeien/11122262203 Humour, Wit, & Satire of the Seventeenth Century, 1883, Public Domain, https://www.flickr.com/photos/britishlibrary/11283423564
  • 8. digital business, big data, disruptive, innovative, collaborative, competitive advantage, ecosystem, open source, networked, efficiency,  learning organisation, social media, revolution, cloud based, agile, secure, internet of things, growth, value, customer focused, open, digital first, data leaders, agile, insight from data, platform, sustainable, revolution, culture. Common Blahs
  • 9. Blah Template Our strategy is [Blah]. We will lead a [Blah] effort of the market through our use of [Blah] and [Blah] to build a [Blah]. By being both [Blah] and [Blah], our [Blah] approach will drive [Bah] throughout the organisation. Synergies between our [Blah] and [Blah] will enable us to capture the upside by becoming [Blah] in a [Blah] world. These transformations combined with [Blah] due to our [Blah] will create a [Blah] through [Blah] and [Blah].
  • 11. Strategy 1 / 64 Our strategy is customer focused. We will lead a disruptive effort of the market through our use of innovative social media and big data to build a collaborative cloud based ecosystem. By being both digital first and agile, our open approach will drive efficiency throughout the organisation. Synergies between our culture revolution and networked learning organisation will enable us to capture the upside by becoming data leaders in a digital business world.
  • 12. Strategy 2 / 64 Our strategy is innovative digital business. We will lead a growth effort of the market through our use of customer focused competitive advantage and disruptive social media to build a collaborative revolution. By being both data leaders and cloud based, our ecosystem approach will drive insight from data throughout the organisation. Synergies between our platform and open culture will enable us to capture the upside by becoming digital first in a networked world.
  • 13. 1. This is the exact wording from our business plan. 2. I’ve seen two of these used already. 3. Are you for hire?
  • 15. Julian Mason, APR 2011, CC by 2.0 https://www.flickr.com/photos/meandmyshadow/5687986018/
  • 16. The Strategy Cycle Sun Tzu's five factors Purpose Landscape Climate Doctrine Leadership
  • 17. John Boyd, USAF Public Domain, US Gov, 2012
  • 18. Observe Decide The Strategy Cycle Sun Tzu's five factors John Boyd’s OODA loop Orient Purpose Landscape Climate Doctrine Leadership The “game” Act
  • 20. Orient Purpose Landscape Climate Doctrine Leadership Observe Decide The “game” why of purpose why of movement Act The Strategy Cycle Sun Tzu's five factors John Boyd’s OODA loop The two types of why
  • 21. Why of purpose = To Win!
  • 22. Why of movement = here or there?
  • 24. Fotango website, 2005, courtesy of CEO.
  • 28. What would you use to navigate? verbal storyvisual map
  • 31. Pawn (w), Pawn (b) Pawn (w), Pawn (b)
  • 32. Pawn(w), Pawn(b), Pawn(w), Queen(b), Pawn(w), Queen(b), Bishop(w), Knight(b), Queen(w), Pawn(b), Rook(w), Bishop(b), Knight(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Pawn(w), Bishop(b), Rook(w), Pawn (b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Pawn(w), Pawn(b), Queen(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Knight(b),King(w), Knight(b), Pawn(w), Queen(b), Knight(w), Pawn(b), Rook(w), Rook(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), King(b), Pawn(w), Bishop(b), Rook(w), Pawn (b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Pawn(w), Pawn(b), Queen(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Knight(b), King(w), Knight(b), Pawn(w), Queen(b), Knight(w), Pawn(b), Rook(w), Rook(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Queen(w) ... WINS
  • 33. Pawn(w), Pawn(b), Pawn(w), Queen(b), Pawn(w), Queen(b), Bishop(w), Knight(b), Queen(w), Pawn(b), Rook(w), Bishop(b), Knight(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Pawn(w), Bishop(b), Rook(w), Pawn (b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Pawn(w), Pawn(b), Queen(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Knight(b),King(w), Knight(b), Pawn(w), Queen(b), Knight(w), Pawn(b), Rook(w), Rook(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), King(b), Pawn(w), Bishop(b), Rook(w), Pawn (b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Pawn(w), Pawn(b), Queen(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Knight(b), King(w), Knight(b), Pawn(w), Queen(b), Knight(w), Pawn(b), Rook(w), Rook(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Queen(w) ... WINS Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Pawn(w), Pawn(b), Queen(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Knight(b), King(w), Knight(b), Pawn(w), Queen(b), Knight(w), Pawn(b), Rook(w), Rook(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Queen(w) , Pawn(w), Pawn(b), Pawn(w), Queen(b), Pawn(w), Queen(b), Bishop(w), Knight(b), Queen(w), Pawn(b), Rook(w), Bishop(b), Knight(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Pawn(w), Bishop(b), Rook(w), Pawn (b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Knight(w), Pawn(b), Rook(w), Queen(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Pawn(w), Pawn(b), Queen(w), King(b), Queen(w), Pawn(b), Knight(w), Knight(b), Knight(w), Pawn(b), Rook(w), Rook(b),Pawn(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Knight(b),King(w), Knight(b), Pawn(w), Queen(b), Knight(w), Pawn(b), Rook(w), Rook(b), Rook(w), Knight(b), Pawn(w), Pawn(b), Queen(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Knight(b), Pawn(w), King(b), Pawn(w), Bishop(b), Rook(w), Pawn (b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Queen(w), Knight(b), Pawn(w), Knight(b), Pawn(w), Pawn(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Queen(w), King(b), Knight(w), Pawn(b), Rook(w), Bishop(b), Pawn(w), Pawn(b), Pawn(w), Knight(b), Queen(w), ... WINS Secrets of Success
  • 38. Pawn (w), Pawn (b), Pawn (w)
  • 39. Pawn (w), Pawn (b), Pawn (w), Queen (b) ... LOST.
  • 40. What would you use to learn? context specific playsecrets of success
  • 43. Strengths Weaknesses Opportunities Threats A well trained Spartan army Get rid of the Spartans Get rid of the Persians Persians get rid of us The Oracle says a really dodgy film might be produced over 2,000 years later A lot of Persians ARE turning up A high level of motivation not to become a Persian slave The Ephors might stop the Spartans turning up
  • 44. magic frameworkposition and movement What would you use to communicate and determine strategy in battle?
  • 45. Chess Alchemy Visual Navigation Story telling Context specific Learning Secrets of success Position and movement Strategy Magic frameworks High Situational Awareness Low
  • 46. Chess Alchemy Visual Navigation Story telling Context specific Learning Secrets of success Position and movement Strategy Magic frameworks High Situational Awareness Low FAKECEO
  • 48. X Thermopylae Athens Thebes X X Artemisium N Army Navy Persians Visual Yes Context Yes Position Yes Anchor Yes Movement Yes Components Yes
  • 49. Visual Yes Context Yes Position Yes Anchor Yes Movement Yes Components Yes
  • 50. Visual Yes Context Yes Position Yes Anchor Yes Movement Yes Components Yes
  • 52. Photo Storage Data Centre Power Print Web Site Platform CRM Image Manipulation Compute Customer Systems Map
  • 53. Photo Storage Data Centre Power Print Web Site Platform CRM Image Manipulation Compute Customer Systems Map
  • 54. Photo Storage Power Print Web Site Platform CRM Image Manipulation Compute Customer Data Centre Systems Map
  • 55. Photo Storage Power Print Web Site Platform CRM Image Manipulation Compute Customer Data Centre Systems Map Visual Yes Context Yes Position NO Anchor NO Movement NO Components Yes
  • 56. Business Process Map Visual Yes Context Yes Position NO Anchor Yes Movement NO Components Yes
  • 57. Digital Map Visual Yes Context NO Position NO Anchor NO Movement NO Components Yes
  • 58. Mind Map Visual Yes Context Yes Position Yes Anchor Yes Movement NO Components Yes
  • 62. USER Needs CUP OF TEA Needs HOT WATER TEA Needs KETTLE Needs Needs WATER POWER Needs
  • 63. USER Needs CUP OF TEA Needs HOT WATER TEA Needs KETTLE Needs Needs WATER POWER Needs Anchor Position
  • 64. Photo Storage Data Centre Power Print Web Site Platform CRM Image Manipulation Compute Customer Visual Yes Context Yes Position NO Anchor NO Movement NO Components Yes Network topology
  • 65. Online Photo Storage Print Web Site Online Image Manipulation Customer Visual Yes Context Yes Position NO Anchor Yes Movement NO Components Yes Needs Needs Anchor
  • 66. Online Photo Storage Data Centre Power Print Web Site Platform CRM Online Image Manipulation Compute Customer Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs ValueChain VisibleInvisible Visual Yes Context Yes Position Yes Anchor Yes Movement NO Components Yes
  • 67. Online Photo Storage Data Centre Power Print Web Site Platform CRM Online Image Manipulation Compute Customer Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs ValueChain VisibleInvisible Visual Yes Context Yes Position Yes Anchor Yes Movement NO Components Yes
  • 69. Evolution = Change = Movement
  • 71. Online Photo Storage Data Centre Power Print Web Site Platform CRM Online Image Manipulation Compute Customer Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs ValueChain VisibleInvisible Visual Yes Context Yes Position Yes Anchor Yes Movement NO Components Yes
  • 72. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Online Image Manipulation Compute Customer Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Needs Visual Yes Context Yes Position Yes Anchor Yes Movement NO Components Yes Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
  • 73. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Visual Yes Context Yes Position Yes Anchor Yes Movement Yes Components Yes Online Photo Storage Data Centre Power Print Web Site CRM Online Image Manipulation Compute Customer Platform 2005
  • 78. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Customer Platform Climatic pattern Everything evolves Past +Competition Future
  • 79. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Platform Customer Past +Competition Future Experimentation Chaotic Uncertain Unpredictable Changing Different Exciting Future Worth Unusual Rare Poorly understood Differential Competitive Advantage Volume Operations Ordered Known Measured Stable Standard Obvious Low Margin Essential Ubiquitous Defined Operational efficiency Cost of doing business Climatic pattern Characteristics change
  • 80. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible SIX SIGMA / Outsource StrongWeak AGILE / In-house Strong Weak Climatic pattern No one size fits all Strong WeakWeak LEAN / Off the shelf product focus on learning & reducing waste focus on reducing deviation focus on reducing cost of change
  • 81. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Compute Customer Past +Competition Future Climatic pattern Past success breeds inertia +Inertia Platform
  • 84. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation 2005
  • 85. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer +efficiency Online Image Manipulation 2005
  • 86. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer +efficiency +Inertia Online Image Manipulation 2005
  • 87. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer +efficiency +Inertia +Worth Online Image Manipulation 2005
  • 88. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Compute Customer +efficiency +Inertia +Worth Online Image Manipulation Here? Here? Here? Here?Where to Invest? Platform
  • 91. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Doctrine Focus on user needs Online Image Manipulation
  • 92. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Doctrine Reduce bias and duplication Online Image Manipulation
  • 93. Number of Duplicate Efforts in a single Organisation Technology Space Industry 2,000+ (unconfirmed) Accounting systems Global Defence 1,000+ (estimated) Risk management Global Finance 380 ERP system Global Energy 300+ ECM systems Global Pharma 170 Cloud projects Global Technology 118 Workflow systems Government 22 Rules Engines European Corporate 14 CRM system National Bank 6 General Rule of Thumb Everywhere IT Weapons of Mass Duplication - Leader Board
  • 94. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation Doctrine Use appropriate methods outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques
  • 95. What is a world perception server?
  • 97. Should we outsource or build our own? B Should we outsource or build our own? A
  • 98. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Should we outsource or build our own? Should we outsource or build our own? A B
  • 99. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Autonomous Vehicle Driver GPS Vehicle State Server Autonomous vehicle manager LIDAR World Perception Server Vision System Driver
  • 100. Fotango website, 2005, courtesy of CEO.
  • 101. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation
  • 102. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation Doctrine Use appropriate methods outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques
  • 103. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Doctrine Think small Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation Doctrine Think small (contracts) outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques
  • 104. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Team 5 Team 6 Team 1 Team 3 Team 4 Team 2 Doctrine Think small Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation Doctrine Use small teams outsource to utility suppliers, Six Sigma use off the shelf products, Lean build in-house with Agile techniques
  • 105. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Team 5 Team 6 Team 1 Team 3 Team 4 Team 2 Online Photo Storage Data Centre Power Print Web Site Platform CRM Compute Customer Online Image Manipulation Doctrine Think aptitude and attitude Pioneers Settlers Town Planners
  • 106. GCHQ, Boiling Frogs, 2016, Crown Copyright, https://github.com/gchq/BoilingFrogs
  • 109. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Compute Customer +efficiency +Inertia +Worth Online Image Manipulation Platform
  • 110. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Compute Customer +efficiency +Inertia +Worth Online Image Manipulation Here? Here? Here? Here?Where to Invest? Platform
  • 111. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Online Photo Storage Data Centre Power Print Web Site CRM Compute Customer +efficiency +Inertia +Worth Online Image Manipulation Gameplay Accelerate, de- accelerate & constraints Open Fear, uncertainty & doubt +Constraints Platform
  • 112. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Use Exploit Online Photo Storage Data Centre Power Print Web Site CRM Compute Customer +Inertia Online Image Manipulation Open +Constraints Platform +Worth +efficiency 2005 Gameplay Context specific play
  • 114. Mark Fowler, Dec 2006, https://www.flickr.com/photos/twoshortplanks/314161151 Anita Hart, April 2007, CC BY-NC-ND 2.0 https://www.flickr.com/photos/anitakhart/472099476
  • 115. Developeraccounts Time (days since start) actual forecast beta alpha
  • 118. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Platform Compute Compute Utility Co-evolved management tools and practice (Devops) Physical Server Server OS Guest OS New Applications (Developers) 2008 User Here! Here! Here! Here!
  • 124. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute
  • 125. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute
  • 127. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system
  • 128. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system
  • 130. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system Novel architectural practice High MTTR
  • 131. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Operating system High MTTR Novel architectural practice
  • 133. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Good architectural practice Framework Emerging coding practice Operating system High MTTR
  • 134. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Good architectural practice Framework Operating system High MTTR Emerging coding practice
  • 135. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Best coding practice Operating system High MTTR
  • 137. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Best coding practice Operating system High MTTR
  • 140. The end of cloud is nigh ...
  • 143. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Operating system Best coding practice Novel architectural practice High MTTR Low MTTR
  • 144. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Operating system Best coding practice Novel architectural practice High MTTR Climatic pattern co-evolution Low MTTR
  • 145. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice Framework Operating system Best coding practice Novel architectural practice Low MTTR High MTTR
  • 146. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute High MTTR Best architectural practice Framework Operating system Best coding practice Emerging architectural practice (DevOps) Low MTTR
  • 147. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Framework Operating system Best coding practice Good architectural practice (DevOps)
  • 148. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Framework Operating system Best coding practice Good architectural practice (DevOps) Inertia
  • 149. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Framework Operating system Best coding practice Good architectural practice (DevOps) New Tribe
  • 150. It’s all about user needs, measurement, iterative cycles, automation, collaboration, speed, feedback loops, …
  • 153. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) Framework
  • 155. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) Framework (e.g. Lambda)
  • 156. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda)
  • 157. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda)
  • 158. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application Framework (e.g. Lambda) emerging architectural practice (JEFF)
  • 159. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application Framework (e.g. Lambda) emerging architectural practice (JEFF) New Tribe
  • 160. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda) New Legacy New Tribe
  • 164. Future of DevOps = 5-10 years = “what my mum and dad did”
  • 165. Future of DevOps = 5-10 years = “what my mum and dad did”
  • 167. Young serverless I will teach you so much Sod off Daddy DevOps, I’m learning from Grandma ITIL
  • 169. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application Framework (e.g. Lambda) emerging architectural practice (JEFF) Here Here
  • 170. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda) New Legacy New Tribe
  • 171. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda)
  • 172. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda) High MTTR Low MTTR
  • 173. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Application compute Best architectural practice (Legacy) Operating system Best coding practice Good architectural practice (DevOps) emerging architectural practice (JEFF) Framework (e.g. Lambda) High MTTR Low MTTR High ??? Low ???
  • 176. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Needs (Leads)
  • 177. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Testing Application Needs (Leads) Test printer
  • 178. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Find out about Testing Application Microsite Needs (Leads) Test printer
  • 179. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Find out about Testing Application Platform Microsite Needs (Leads) Test printer
  • 180. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Large format printer Find out about Testing Application Platform Toner cartridge Microsite Needs (Leads) Test printer
  • 181. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Large format printer Find out about Testing Application Postal delivery Distribution Platform Toner cartridge Brochure Microsite Needs (Leads) Test printer
  • 182. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Large format printer Find out about Testing Application Postal delivery Distribution Platform Toner cartridge Brochure Microsite Needs (Leads) Test printer +flow
  • 183. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Large format printer Find out about Testing Application Postal delivery Distribution Platform Toner cartridge Brochure Microsite Needs (Leads) Test printer + Conversion Rate + Indirect + Direct + Cost per print + Cost per print distributed + price per lead + Conversion Rate
  • 184. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Stepwise non variable components Consumer Client Large format printer Find out about Testing Application Postal delivery Distribution Platform Toner cartridge Brochure Microsite Needs (Leads) Test printer + Conversion Rate + Indirect + Direct + Cost per print + Cost per print distributed + price per lead + Conversion Rate
  • 185. Uncharted Industrialised Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChain VisibleInvisible Consumer Client Large format printer Find out about Testing Application Postal delivery Distribution Platform Toner cartridge Brochure Microsite Needs (Leads) Test printer + Conversion Rate + Indirect + Direct + Cost per print + Cost per print distributed + price per lead + Conversion Rate + function cost + function cost
  • 186. 1. Enabled worth base development
 2. Refactoring had financial value 3. Code efficiency
 4. Rapid acceleration in speed of development and code re-use 5. Monitoring by flow of financial value
  • 188. Time Adoption Ignore Ignore Ignore No No I said “No” Dammit Oh no! Oh Fiddlesticks Enterprise IT Rest of the world
  • 191. “Crossing the river by feeling the stones” Deng Xiaoping
  • 199. Discount code : CONFERENCE17