Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

YIPS-GLOBALIZATION-DRIVERS

104,299 views

Published on

YIPS-GLOBALIZATION-DRIVERS

Published in: Education, Business, Technology
  • Dating for everyone is here: ❶❶❶ http://bit.ly/2F4cEJi ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating direct: ❶❶❶ http://bit.ly/2F4cEJi ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Visit Here to Read PDF Format === http://ebookdfsrewsa.justdied.com/B0014KVFAE-securite-automobile-25-montages-electroniques-technique-poche.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

YIPS-GLOBALIZATION-DRIVERS

  1. 1. 25 May 09 International Business - Yip's Globalisation Drivers
  2. 2. Yip’s Globalisation Drivers Team 6 Sachin Arun KA Balaji Swapnil Arobinda
  3. 3. 25 May 09 International Business - Yip's Globalisation Drivers International Business Terms <ul><li>International companies : Importers and exporters ; have no investment outside of their home country. </li></ul><ul><li>Multinational companies : Have investment in other countries ; More focused on adapting their products and service to each local market. </li></ul><ul><li>Global companies : Have invested and are present in many countries ; They market their products through the use of the same coordinated image/brand in all markets. </li></ul><ul><li>Transnational companies : More complex organizations. They have invested in foreign operations ; have Decentralized decision-making, R&D and marketing powers to each individual foreign market. </li></ul>
  4. 4. 25 May 09 International Business - Yip's Globalisation Drivers Introduction <ul><li>George Yip (1992) </li></ul><ul><li>To know the degree of Globalisation within an industry, analyse </li></ul><ul><li>4 Main Categories of Drivers </li></ul><ul><li>1. Market Globalisation Drivers </li></ul><ul><li>2. Cost Globalisation Drivers </li></ul><ul><li>3. Government Globalisation Drivers </li></ul><ul><li>4. Competitive Globalisation Drivers </li></ul>Low (Domestic) High (Global)
  5. 5. 25 May 09 International Business - Yip's Globalisation Drivers Yip’s Framework Technological Factor Economic & Financial Factor Social & Demographic Factor Political & Legal Factor
  6. 6. 25 May 09 International Business - Yip's Globalisation Drivers Market Drivers… <ul><li>Market Globalisation Drivers </li></ul><ul><li>Customer needs </li></ul><ul><li>Customers & channels </li></ul><ul><li>Marketing </li></ul><ul><li>Leading Countries </li></ul>Govt. Globalisation Drivers Cost Globalisation Drivers Competitive Globalisation Drivers
  7. 7. 25 May 09 International Business - Yip's Globalisation Drivers Market Globalisation Driver - Strength Low (Domestic) High (Global) Airlines Computers Automobile Soft Drinks FMCG Retail Banking Book Publishing Baked Foods
  8. 8. 25 May 09 International Business - Yip's Globalisation Drivers Government Drivers… <ul><li>Market Globalisation Drivers </li></ul><ul><li>Customer needs </li></ul><ul><li>Customers & channels </li></ul><ul><li>Marketing </li></ul><ul><li>Leading Countries </li></ul><ul><li>Govt. Globalisation Drivers </li></ul><ul><li>Trade Policies </li></ul><ul><li>Technical Standards </li></ul><ul><li>Marketing Regulations </li></ul><ul><li>Govt. Owned Competitors </li></ul><ul><li>Govt. Owned Customers </li></ul><ul><li>Legal protection </li></ul>Cost Globalisation Drivers Competitive Globalisation Drivers
  9. 9. 25 May 09 International Business - Yip's Globalisation Drivers Govt. Globalisation Driver : Strength Low (Domestic) High (Global) FMCG Baked Foods Soft Drinks Computers Automobile Pharma Airlines Retail Banking
  10. 10. 25 May 09 International Business - Yip's Globalisation Drivers Cost Drivers… <ul><li>Market Globalisation Drivers </li></ul><ul><li>Customer needs </li></ul><ul><li>Customers & channels </li></ul><ul><li>Marketing </li></ul><ul><li>Leading Countries </li></ul><ul><li>Govt. Globalisation Drivers </li></ul><ul><li>Trade Policies </li></ul><ul><li>Technical Standards </li></ul><ul><li>Marketing Regulations </li></ul><ul><li>Govt. Owned Competitors </li></ul><ul><li>Govt. Owned Customers </li></ul><ul><li>Host Govt. Concerns </li></ul><ul><li>Cost Globalisation Drivers </li></ul><ul><li>Economies of Scale & slope </li></ul><ul><li>Experience Curve </li></ul><ul><li>Sourcing & Logistics </li></ul><ul><li>Country Costs, Productivity & Skills </li></ul><ul><li>Product Life Cycle & Product Development Costs </li></ul>Competitive Globalisation Drivers
  11. 11. 25 May 09 International Business - Yip's Globalisation Drivers Cost Globalisation Driver : Strength Low (Domestic) High (Global) Pharma Airlines Computers Automobile FMCG Retail Banking Baked Foods Soft Drinks
  12. 12. 25 May 09 International Business - Yip's Globalisation Drivers Competitive Drivers… <ul><li>Market Globalisation Drivers </li></ul><ul><li>Customer needs </li></ul><ul><li>Customers & channels </li></ul><ul><li>Marketing </li></ul><ul><li>Leading Countries </li></ul><ul><li>Govt. Globalisation Drivers </li></ul><ul><li>Trade Policies </li></ul><ul><li>Technical Standards </li></ul><ul><li>Marketing Regulations </li></ul><ul><li>Govt. Owned Competitors </li></ul><ul><li>Govt. Owned Customers </li></ul><ul><li>Host Govt. Concerns </li></ul><ul><li>Cost Globalisation Drivers </li></ul><ul><li>Economies of Scale & slope </li></ul><ul><li>Experience Curve </li></ul><ul><li>Sourcing & Logistics </li></ul><ul><li>Country Costs, Productivity & Skills </li></ul><ul><li>Product Life Cycle & Product Development Costs </li></ul><ul><li>Competitive Globalisation Drivers </li></ul><ul><li>Exports & Imports </li></ul><ul><li>Competitors </li></ul><ul><li>Interdependence of countries </li></ul>
  13. 13. 25 May 09 International Business - Yip's Globalisation Drivers Competitive Globalisation Driver - Strength Low (Domestic) High (Global) Airlines Pharma Computers FMCG Automobiles Soft Drinks Retail Banking Baked Foods
  14. 14. 25 May 09 International Business - Yip's Globalisation Drivers Advantages <ul><li>Identifies the drivers that are global and those that are local </li></ul><ul><li>Used to analyse both industry and market </li></ul><ul><li>Can be mapped onto Porter's Five Forces </li></ul><ul><li>Changes in drivers indicated by macro environmental analysis </li></ul><ul><li>Assists in identifying critical success factors for industry and market </li></ul>
  15. 15. 25 May 09 International Business - Yip's Globalisation Drivers Case Study – Europe 1992 <ul><li>Market Globalisation Drivers </li></ul><ul><li>Customer needs become more common </li></ul><ul><li>Birth of large ‘Euro mass’ Segment </li></ul><ul><li>Customers and channels increase </li></ul><ul><li>Transferable marketing to become the norm </li></ul><ul><li>Govt. Globalisation Drivers </li></ul><ul><li>Trade Policies </li></ul><ul><ul><li>Eliminate all tariff and non tariff barriers </li></ul></ul><ul><ul><li>‘ Mutual Recognition’ </li></ul></ul><ul><li>Subsidies outlawed </li></ul><ul><li>Technical standards compatible for all industries </li></ul><ul><li>Government owned Customers to lose their ability to favor national suppliers </li></ul>
  16. 16. 25 May 09 International Business - Yip's Globalisation Drivers Case Study – Europe 1992 <ul><li>Cost Globalisation Drivers </li></ul><ul><li>Economic Scale of Europe to increase </li></ul><ul><li>Experience curve strategies to be more viable </li></ul><ul><li>‘ Favorable Logistics’ </li></ul><ul><li>Sourcing efficiency to improve </li></ul><ul><li>‘ Difference in country cost’ will become more significant </li></ul><ul><li>More investment on high cost Product Development </li></ul><ul><li>Competitive Globalisation Drivers </li></ul><ul><li>Exports and imports within EC to increase </li></ul><ul><li>More competitors from different continent </li></ul><ul><li>Interdependence of countries to improve </li></ul><ul><li>‘ Pan European’ Strategy </li></ul>
  17. 17. 25 May 09 International Business - Yip's Globalisation Drivers Case Study – Volkswagen <ul><li>Market Globalisation Drivers </li></ul><ul><li>Growing middle class in developing countries </li></ul><ul><li>Tie-up with Porsche </li></ul><ul><li>Govt. Globalisation Drivers </li></ul><ul><li>Exchange rate variations </li></ul><ul><li>Interdependence of countries to help in subsiding competitors </li></ul><ul><li>Cost Globalisation Drivers </li></ul><ul><li>Relocation of production facility </li></ul><ul><li>Taking advantage of difference in country costs </li></ul><ul><li>Huge cost savings </li></ul><ul><li>Competitive Globalisation Drivers </li></ul><ul><li>Threat of Entry to increase </li></ul><ul><li>Increase Rivalry among existing competitors </li></ul>
  18. 18. 25 May 09 International Business - Yip's Globalisation Drivers Yip’s Framework & Porter’s Five Force Model Government Drivers Market Drivers Government Drivers Market Drivers Market Drivers Cost Drivers Competitive Drivers Cost drivers Five Forces Model Threat of Entry Threat of Substitutes Power of Buyers / Suppliers Competitive Rivalry Globalisation Drivers <ul><li>Common Customers – Increase </li></ul><ul><li>Global economies of scale – reduce </li></ul><ul><li>Global Marketing – Reduces </li></ul><ul><li>High Production Cost – Reduces </li></ul><ul><li>Lead Nations – Increases </li></ul><ul><li>R&D, Innovation – Increases </li></ul><ul><li>Existence of global customers – Weaken </li></ul><ul><li>Existence of global suppliers – Counteract </li></ul><ul><li>Global Customers – Increase </li></ul><ul><li>Economies of Scale – Increase </li></ul><ul><li>Global Sourcing – Increase </li></ul><ul><li>Compatible TS & Favorable Policies - Increase </li></ul>
  19. 19. 25 May 09 International Business - Yip's Globalisation Drivers Thank You Industries and markets differ vastly in the extent to which they are globalized - Paint industry is largely globalized; - Advertising and brand names- localized for linguistic and cultural reasons Countries with the most favorable combination of drivers are likely to be chosen as markets and as base by global business Conclusion Baked Foods Automobile Pharma

×