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5 steps for inbound marketing of institute

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Presentation discusses 5 points which can help institute to attract prospective students for their education institute courses with student eccentric approach and usage of social media with online admission platform.

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5 steps for inbound marketing of institute

  1. 1. 5 Techniques for Inbound Marketing of Education Institute
  2. 2. Simplified Admission Process Alumna Connect Competitions Articles / Success Story Sharing Online Conference/ Google Hangouts
  3. 3. Simplified Admission Process Treating Students as Customer Improved Email/ SMS Communication Online Form Filling/ Fee Payment Automation Digital Document Processing Access to Admission Status from Web/ Mobile Online Entrance Exam and Simplified Selection Process
  4. 4. Alumna ConnectAlumna Connect Consider Alumna as Brand Ambassadors of Institute Active communication with Alumna Share Alumna Experience with the world  Conduct Alumna Meets Alumna can assist in counseling sessions Provide incentives to Alumna for helping Institute
  5. 5. Alumna Connect Communicate to the world about Success Share Videos of Success Stories on YouTube Channel Write Articles of Institute faculty/ Student achievements in blogs Share Students Award Winning Project Snapshots on Social Media Articles / Success Story Sharing
  6. 6. Alumna Connect Competitions good avenue to connect more people  Project Competitions for inter-School/ Colleges B plan Competitions for the B Schools Capture it in the form of Audio/ Video/ Photos to be shared on Social Media Competitions Competitions Competitions
  7. 7. Alumna Connect Online Conference/ Podcast Podcast about institute Google Hangout with Prospective Students Short Counseling over Skype to clear doubts Online Conference/ Google Hangouts
  8. 8. Simplified Admission Process Alumna Connect Competitions Articles / Success Story Sharing Online Conference/ Google Hangouts
  9. 9. 5 Techniques for Inbound Marketing of Education Institute

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