<ul><li>Personal branding is the process whereby people and their careers are marked as brands</li></ul>Individual brandin...
Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corpora...
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5 th sept marketing

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5 th sept marketing

  1. 1. <ul><li>Personal branding is the process whereby people and their careers are marked as brands</li></ul>Individual branding, also called individual product branding or multibranding, is the marketing strategy of giving each product in a portfolio its own unique brand name. This contrasts with family branding, corporate branding, and umbrella branding in which the products in a product line are given a single overarching brand name. The advantage of individual branding is that each product has an image and identity that is unique. This facilitates the positioning of each product, by allowing a firm to position its brands differently.<br />Examples of individual product branding include Procter & Gamble, which markets multiple brands such as Pampers, and Unilever, which markets individual brands such as Dove.<br /><ul><li>An umbrella brand is an overarching brand used across multiple related products. Umbrella branding is also known as family branding. It contrasts with individual product branding, in which each product in a portfolio is given a unique brand name and identity.
  2. 2. Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition.</li></ul>Touch point (also touch point, contact point, customer contact, point of contact, brand touch point, and customer touch point) is the interface<br />of a product,<br />a service or<br />a brand<br />With customers, non-customers, employees and other stakeholders – before, during and after a transaction respectively a purchase. This applies for business-to-business- as well as business-to-consumer-markets.<br /><ul><li>The art of creating and maintaining a brand is called brand management.
  3. 3. Orientation of the whole organization towards its brand is called brand orientation.
  4. 4. Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, and jingles and so on to certain associations in memory.
  5. 5. Brand Promise : The marketer and owner of the brand has a vision of what the brand must be and do for the consumers</li></ul>Local Brand<br />A brand that is sold and marketed (distributed and promoted) in a relatively small and restricted geographical area. A local brand is a brand that can be found in only one country or region. It may be called a regional brand if the area encompasses more than one metropolitan market. It may also be a brand that is developed for a specific national market, however an interesting thing about local brand is that the local branding is mostly done by consumers then by the producers<br />Brand equity<br />Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. And, at the root of these marketing effects is consumers' knowledge. In other words, consumers' knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand.<br />=====================================================================<br /><ul><li>A commuter town is an urban community that is primarily residential, from which most of the out to earn their livelihood.

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