Nike's Global Success in Athletic Footwear & Apparel Industry

About the Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product line in Athletic Shoes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Previous Acquisitions Converse: Retro & Classic Market (2003) Hurley: Surfing, Skateboarding (2002) Impact Golf Technologies (2002) Michael Jordon Air Mada Canstar Sports: Hockey Equipment (1995) S ports Specialities: Cap Making (1993) Cole Haan & Accesssories (1990) NIKE

Future Course of Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Own Production ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

International Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Approach ,[object Object],[object Object],[object Object],[object Object],2002 2003 % Increase Advertising $ 1.0279 BN $ 1.168 BN 13.63 Revenue $ 9.893 BN $ 10.697 BN 8.18 Ad % of Rev. 10.39 10.92

Baby Boomers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gen Y ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Advantage over Reebok ,[object Object],[object Object],[object Object],[object Object],[object Object]

Nike Employee Treatment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nike’s Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Increasing International Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nike's Global Success in Athletic Footwear & Apparel Industry

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