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Adidas QR Tagging <ul><li>QR Codes Mobile Marketing

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Adidas QR Tagging QR Codes turn your phone into a bar code scanner used everywhere in Japan and Korea. Adidas used these codes on retail merchandise tags and clothing imprints. Potential customers could take a photo of the color code on a sleeve, and the handset would then load up the brand’s WAP site Over the course of the test run, 60,000 people participated in the Korean Adidas program, and Adidas had over 2,000,000 page views .

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