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03 02 2016_loyalty_summit

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How IoT is going to be the third wave of marketing technology

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03 02 2016_loyalty_summit

  1. 1. © 2016. All Rights Reserved
  2. 2. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential The Third Age of Marketing Technology How IoT gives product a voice
  3. 3. The First Age: Broadcast Media – Brand had a voice
  4. 4. The Second Age: Socia Media – Consumer had a voice
  5. 5. The Third Age: IoT– Product has a voice
  6. 6. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential The IoT Ecosystem
  7. 7. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential Where do we see adoption?
  8. 8. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential The IoT ecosystem can be controlled via the “usual” mobile phone.
  9. 9. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential IoT to IoE
  10. 10. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential IoT in White Goods
  11. 11. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential Smartfridge CAM
  12. 12. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential Dressing rooms with Smart Mirrors in Retail
  13. 13. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential Ralph Lauren’s PoloTech Shirt Ralph Lauren recently launched Polo Tech apparel, a smart workout shirt that monitors the vital activity stats (heart rate, calories burned, steps taken, breathing depth etc.) of the wearer in real time.
  14. 14. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential IoT in Retail
  15. 15. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential LG Smart ThinQ cooker
  16. 16. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential HapiFork – IoT in cutlery
  17. 17. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential SmartDetect – IoT @home
  18. 18. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential Amazon – Dash Button The Dash is a single- use Wi-Fi enabled ordering device that is tied in with the Amazon’s Dash Replenishment Service, a system by which products such as washing machines, printers etc., can automatically order refills when they run out, straight from Amazon.
  19. 19. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential IoT in Automotive
  20. 20. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential IoT - Changing the face of customer engagement
  21. 21. Private and Confidential. No part of this document may be reproduced in any material form without the written permission of Hansa Cequity. IoT Gives Products A Voice !
  22. 22. Thanks

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