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Comment valoriser l’offre de plantes vertes pour 2015 ?

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Comment valoriser l’offre de plantes vertes pour 2015 ? - Chlorosphère
Conférence en lien avec l’animation du pôle distribution.
Exploration d'une tendance phare pour 2015, mise en application sur l’animation du pôle distribution. À travers une vidéo et des visuels présentant les codes stylistiques de la tendance, Chlorosphère vous suggérera des conseils pragmatiques pour revaloriser l'offre de plantes vertes tant du point de vue du fournisseur que du point de vente.

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Comment valoriser l’offre de plantes vertes pour 2015 ?

  1. 1. chlorosphere ca b i n e t d e t e n d a n c e s Si vous saviez de quoi demain sera fait... ...que feriez-vous de différent aujourd’hui ?
  2. 2. chlorosphere ca b i n e t d e t e n d a n c e s 30 minutes pour changer de vision Comment valoriser l’offre de plantes vertes pour 2015 ?
  3. 3. Le défi : Prouver qu’il est possible de valoriser les produits de manière originale et toujours renouvelée pour les consommateurs.
  4. 4. Une grande première pour le salon du végétal
  5. 5. Pourquoi les plantes vertes ?
  6. 6. INSTINCT DE SURVIE Écoutez le bruissement des feuilles, craignez la lourde patte du félin qui rôde tapi dans l’ombre, ressentez la douce fraîcheur d’une chaude brume équatoriale sur votre peau : vous y êtes. SURVIVAL INSTINCT Listen to the rustling leaves, fear the heavy feline paw approach in the shadows, feel the sweet freshness of a warm equatorial mist on your skin : here you are.
  7. 7. «C’est une chose merveilleuse que l’instinct.» Willian Shakespeare
  8. 8. «La science ne sert qu’à vérifier les découvertes de l’instinct» Jean Cocteau
  9. 9. «La cité n’est pas une jungle. C’est un zoo.» Desmond Morris
  10. 10. Construisons ensemble cette jungle tant attendue !
  11. 11. INSPIRATION
  12. 12. Bourgeon des cîmes / Peak bud Pantone 388 CP 15C 0M 80J/Y 0N/B 224R 231V/G 33B Douce frangipani / Sweet frangipani Pantone 7534 CP 5C 5M 15J/Y 8N/B 209R 204V/G 189B Anolis / Anolis Pantone 583 CP 26C 1M 100J/Y 10N/B 183R 191V/G 16B Profondeur tropicale / Tropical depth Pantone 7498 CP 46C 23M 84J/Y 68N/B 91R 98V/G 54B Gris éléphant / Grey elephant Pantone 418 CP 38C 26M 40J/Y 72N/B 81R 83V/G 74B Harmonie de couleurs...luxuriante 15% 15% 20% 25% 25%
  13. 13. Matériothèque Intissé & cuir brut pour : - Caches-pots - Pots - Textiles - Etuis - Coffrets Grosse maille lâche pour : - Mobilier - Déco - Macramés Tressages bi-matières pour : - Mobilier - Déco Liège clair : - Mobilier - Déco - Outillage (manches) Fibre végétale pour : - Disque de paillage - Substrat - Accessoires déco Bois sculpté pour : - Mobilier - Déco - Cache-pot
  14. 14. EN GSA / GSB chlorosphere ca b i n e t d e t e n d a n c e s «Un effet végétal structuré et impactant» Offre produit : le 20/80, produit de première necessité Structuration : croisée par taille Cross-merchandising : Pots + phytos Effet : structuré, propre
  15. 15. EN JARDINERIE / LISA chlorosphere ca b i n e t d e t e n d a n c e s «Une profusion maîtrisée pour une ambiance recréée» Offre produit : Végétal, déco, animalerie, librairie, semences, produits complémentaires. Structuration : Mise en scène croisée Cross-merchandising : Très important Effet : Densité organisée et accessible.
  16. 16. EN BOUTIQUE / FLEURISTE chlorosphere ca b i n e t d e t e n d a n c e s «Une atmosphère luxuriante propice à la séduction.» Offre produit : Végétal, déco, compositions. Structuration : Exubérante Cross-merchandising : Discret Effet : Une ambiance recréée
  17. 17. L’Îlot Distribution est une réalisation du Salon du Végétal, en partenariat avec le cabinet de tendances Chlorosphère. Brumisation Accessoires & Décorations Animaux EMP Paysagiste Chromos Compositions florales Fleurs & Feuillages Librairie Poteries Produits de soins Semences Sonorisation Contenants Végétaux Substrats
  18. 18. Le consommateur parle de nature...pas de rayons !
  19. 19. La séduction passe par la mise en scène !

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