PwC Global Innovation Survey 2013
of Dutch respondents receive government
funding for innovation purposes (v. 48% global)
(3% of global
‘Pioneers’ & ‘Leaders but not leading’
The focus areas for incremental and radical innovation do not differ signiﬁcantly between the
Dutch respondents and global peers. However, there is more focus from the Dutch than the global
respondents on the areas below.
(e.g. new ways to monetize existing products and services)
Major focus areas for which breakthrough innovation is expected:
2 Customer experience
... of the Dutch respondents is very aware of the necessity of
innovation for their ﬁrms’ success, more than their global peers.
Innovation focus areas
see themselves as
v. 60% global
Dutch respondents expect signiﬁcant revenue growth in the next 5 years.
3 Service innovation
(e.g. servicing the underserved/under-services customer)
(e.g. new value offerings)