Role of social media in strengthening democracy

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Role of social media in strengthening democracy

  1. 1. Role of Social Media inStrengthening Democracy Successful Strategies
  2. 2. A simple way to understand Social Media Social Media World Real World
  3. 3. If there was no Social Media• How do we strengthen democracy? – Free & Fair Elections – Healthy Debate – Fearless Journalism – Engagement with government – Activism
  4. 4. Now with Social Media• Healthy Debate – Constructive Criticism – Propelling conversation – Political discussions
  5. 5. Now with Social Media• Fearless Journalism – Truth at all cost – Presentation of facts
  6. 6. Now with Social Media• Engagement with Government – Citizen participation in governance – Free flowing communication
  7. 7. Now with Social Media• Activism – Raising Awareness – Harnessing support
  8. 8. Key Enablers• Content – Relevant – Easy to consume – Easy to share
  9. 9. Key Enablers• Coherence – Real world connection – Consistent communication
  10. 10. Key Enablers• Leadership – Personalities – Shaping opinion
  11. 11. Look out for the traps• Digital Fishbowl – Crowd censored content – Credibility is the lifeline
  12. 12. Look out for the traps• Sustainability of a campaign – Media is passive – Effort leads to result
  13. 13. That’s all for now!

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