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Everything I Ever Needed to Know About Social Media I Learnt From Spider-Man

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What can Spider-Man teach us about Social Media? Everything. In this slideshow that accompanies his speech "Everything I Needed to Know About Social Media I Learnt From Spider Man", digital marketing executive (and former Marvel Comics Marketing Director) Sven Larsen explains how the promotional methods used by Stan lee foreshadowed today's social media best practices.

Published in: Technology, Business
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Everything I Ever Needed to Know About Social Media I Learnt From Spider-Man

  1. 1. EVERYTHING I NEEDED TO KNOW ABOUT SOCIAL MEDIA, I LEARNT FROM SPIDER-MAN!!!
  2. 2. This is what I do now …
  3. 3. But This is what I used to do …
  4. 4. EVERYTHING I NEEDED TO KNOW ABOUT SOCIAL MEDIA, I LEARNT FROM SPIDER-MAN!!!
  5. 5. Learn the shocking truth!!! That’s a lie!!!
  6. 6. I learnt it all from this guy.
  7. 7. STAN “THE MAN” LEE
  8. 8. LESSON #1 – LISTEN FIRST
  9. 9. FANTASTIC FOUR #1 THE START OF THE MARVEL AGE OF COMICS
  10. 10. LESSON #2 – Be Real
  11. 11. “THE OLD PARKER LUCK”
  12. 12. LESSON #3 – engage your audience through dialogue
  13. 13. “TODAY’S FAN IS TOMORROW’S INFLUENCER”
  14. 14. SOLICIT INPUT
  15. 15. SHARE RESULTS
  16. 16. ACT!
  17. 17. LESSON #4 – USE AUDIENCE FEEDBACK TO IMPROVE YOUR PRODUCT
  18. 18. THE MARVEL “NO-PRIZE”
  19. 19. LESSON #5 – BUILD A COMMUNITY
  20. 20. USER GENERATED CONTENT  
  21. 21. LESSON #6 – never miss a chance to communicate with your tribe
  22. 22. ENGAGE ACROSS ALL PLATFORMS
  23. 23. LESSON #7 – (THE MOST IMPORTANT ONE)
  24. 24. “WITH GREAT POWER COMES GREAT RESPONSIBILITY”
  25. 25. EXCELSIOR!!!
  26. 26. e-mail: svenplarsen@gmail.com twitter: @svenplarsen linked in: www.linkedin.com/in/ svenpatricklarsen Sven Larsen http:// svenpatricklarsen.carbonmade. com/
  27. 27. Marvel characters are ™ and © 2012, Marvel Enterprises. Zemoga logo and Zemoga Graphics are ™ and © 2012, Zemoga, Inc. Sven Larsen is ™ and © 2012, Sven Larsen.

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