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Facebook advertising permissions explained - April 2013

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Facebook advertising permissions explained - April 2013

  1. 1. Facebook advertising permissions explained Sven Hamberg Product manager, Qwaya April 2013© Qwaya AB 2013
  2. 2. Working with Facebook ads often involvesdealing with Facebook’s permission system for ad accounts and pages
  3. 3. It can get quite confusing if you are depending on more than one Facebook user account
  4. 4. This deck takes a stab at explaining the basics with a somewhat trivial example
  5. 5. Let’s get started!
  6. 6. Meet Joe, Karen and the CompanyJoe Karen the Company
  7. 7. They all have Facebook user accounts Joe Karen the Company
  8. 8. Joe and Karen have personal accountsPersonal accounts have profile pages and represent real people on Facebook Joe Karen the Company (personal account) (personal account)
  9. 9. The Company has a business accountBusiness accounts have no profile pages and are not visible on Facebook Joe Karen the Company (personal account) (personal account) (business account)
  10. 10. Every Facebook user account owns an ad accountAccess to the ad account can be shared with other Facebook user accounts Joe Karen the Company (personal account) (personal account) (business account) Joe owns Karen owns The Company owns Joe’s ad account Karen’s ad account The Company’s ad account Joe’s ad account Karen’s ad account the Company’s ad account
  11. 11. Joe has given Karen access to his ad account Karen can publish ads and see statistics for Joe’s ad account Joe Karen the Company (personal account) (personal account) (business account) Joe owns Karen owns The Company ownsJoe’s ad account Karen’s ad account The Company’s ad account Joe’s ad account Karen’s ad account the Company’s ad account
  12. 12. The Local store and the Brand are pagesPages can represent anything on Facebook, from brands to athletes and artists the Local store (page) the Brand (page) Joe Karen the Company (personal account) (personal account) (business account) Joe owns Karen owns The Company owns Joe’s ad account Karen’s ad account The Company’s ad account Joe’s ad account Karen’s ad account the Company’s ad account
  13. 13. A Facebook page has no owner, it only has admins Admins can post updates as the page, as well as advertise for it the Local store (page) the Brand (page) Karen is admin for the pages Joe is admin for the The Company is admin for ‘the Local store’ and page ‘the Local store’ the page ‘the Brand’ ‘the Brand’ Joe Karen the Company (personal account) (personal account) (business account) Joe owns Karen owns The Company owns Joe’s ad account Karen’s ad account The Company’s ad account Joe’s ad account Karen’s ad account the Company’s ad account
  14. 14. All advertising permissions revolve around the Facebook user account As an admin for a page, the advertiser can run ads for it with any of the ad accounts s/he has access to the Local store (page) the Brand (page) Karen is admin for the pages Joe is admin for the The Company is admin for ‘the Local store’ and page ‘the Local store’ the page ‘the Brand’ ‘the Brand’ Joe Karen the Company (personal account) (personal account) (business account) Joe owns Karen owns The Company ownsJoe’s ad account Karen’s ad account The Company’s ad account Joe’s ad account Karen’s ad account the Company’s ad account
  15. 15. Joe can advertise for the Local store with Joe’s ad account the Local store (page) the Brand (page) Karen is admin for the pages Joe is admin for the The Company is admin for ‘the Local store’ and page ‘the Local store’ the page ‘the Brand’ ‘the Brand’ Joe Karen the Company (personal account) (personal account) (business account) Joe owns Karen owns The Company ownsJoe’s ad account Karen’s ad account The Company’s ad account Joe’s ad account Karen’s ad account the Company’s ad account
  16. 16. The Company can advertise for the Brand with the Company’s ad account the Local store (page) the Brand (page) Karen is admin for the pages Joe is admin for the The Company is admin for ‘the Local store’ and page ‘the Local store’ the page ‘the Brand’ ‘the Brand’ Joe Karen the Company (personal account) (personal account) (business account) Joe owns Karen owns The Company ownsJoe’s ad account Karen’s ad account The Company’s ad account Joe’s ad account Karen’s ad account the Company’s ad account
  17. 17. Karen can advertise for the Local store and the Brand with Joe’s ad account and Karen’s ad account the Local store (page) the Brand (page) Karen is admin for the pages Joe is admin for the The Company is admin for ‘the Local store’ and page ‘the Local store’ the page ‘the Brand’ ‘the Brand’ Joe Karen the Company (personal account) (personal account) (business account) Joe owns Karen owns The Company ownsJoe’s ad account Karen’s ad account The Company’s ad account Joe’s ad account Karen’s ad account the Company’s ad account
  18. 18. So for everything to work out, the Facebook user account must have the right permissions the Local store (page) the Brand (page) Karen is admin for the pages Joe is admin for the The Company is admin for ‘the Local store’ and page ‘the Local store’ the page ‘the Brand’ ‘the Brand’ Joe Karen the Company (personal account) (personal account) (business account) Joe owns Karen owns The Company owns Joe’s ad account Karen’s ad account The Company’s ad account Joe’s ad account Karen’s ad account the Company’s ad account
  19. 19. Hope that helped!If you’re an advertiser handling multiple Facebook user accounts our Facebook ads tool might be for you Try for free at Qwaya.com Icons from Martin Berube, IconCreme

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