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Rekrutentie van de Generation Y

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Ons HR event "Rekrutentie van de Generation Y" gemist? Bekijk hier de presentatie van Joeri Van den Bergh.

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Rekrutentie van de Generation Y

  1. 1. //Template 1• Tekst
  2. 2. //Template 1• Tekst “Gen Y has a short attention span and can’t work hard. All they do is surf on Facebook and listen to their iPod.”
  3. 3. //Template 1• Tekst
  4. 4. + 35%productivity
  5. 5. //Template 1• Tekst “Millennials have no respect for authorities. You simply cannot manage them.”
  6. 6. “Let us take your son or daughter off your payroll and put them on ours” //Template 1 • Tekst
  7. 7. //Template 1• Tekst
  8. 8. //Template 1• Tekst
  9. 9. “The Reflexive Generation” SELFWORK LIFE
  10. 10. //Template 1• Tekst “Millennials have no respect for authorities. You simply cannot manage them.”
  11. 11. Cool//Template 1• Tekst
  12. 12. //Template 1• Tekst “They don’t know company loyalty and don’t want to pay their dues.”
  13. 13. //Template 1 • Tekst‘if you are going to work as hard as we do, at least do something you care about’
  14. 14. //Template 1• Tekst
  15. 15. //Template 1• Tekst
  16. 16. //Template 1• Tekst
  17. 17. //Template 1 Give them your tasks,• Tekst they will love it ! Gives you time to work on other to do’s
  18. 18. 10 Commandments Have Faith in yourself Respect your parents Be honest Take responsibility for your own life Live life to the full and be passionate Keep your promises Work hard to succeed but not to detriment others Be tolerant of other’s differences Be happy & optimistic, even in adversityCreate, don’t destroy (yourself, others, the earth, values) Hans (Mozes) uit Zele, Gen Y’er
  19. 19. R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
  20. 20. Cool
  21. 21. Cool
  22. 22. //COOL =0.38*Original Cool
  23. 23. //COOL =0.20*Popular Cool
  24. 24. #146 Cool
  25. 25. Cool
  26. 26. Cool//Template 1• Tekst
  27. 27. Nelson Farris, CST
  28. 28. //iBlog, thereforI AM Real
  29. 29. Cool //Template 1①Act, don’t tell • Tekst①Innovate and surprise①Friends are the COOL filter
  30. 30. Real//Template 1• Tekst Insert movie Adidas
  31. 31. Real//Template 1• Tekst
  32. 32. //Authenticity forGeneration Y Real
  33. 33. Real
  34. 34. Real//Template 1• Tekst
  35. 35. Real
  36. 36. QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
  37. 37. Real①Stay true to your roots, but don’t shout //Template 1 • Tekst②Warm is the new cool①Be open and respectful, listen (like friends)
  38. 38. //Template 1• Tekst
  39. 39. //Template 1• Tekst
  40. 40. //Template 1• Tekst
  41. 41. Unique//Michael stole the moonwalk from David… //Template 1 • Tekst
  42. 42. // who stole it from Marcel Marceau //Template 1 • Tekst
  43. 43. //Template 1• Tekst
  44. 44. //Template 1• Tekst
  45. 45. Unique//Uniqueness by stealing from other industries //Template 1 • Tekst
  46. 46. Unique//Template 1• Tekst
  47. 47. Unique //Template 1①Sustain your unique proposition & style • Tekst①But adapt to the changing environment①Not forgetting about your core audience
  48. 48. Self
  49. 49. Self
  50. 50. Self//Template 1• Tekst
  51. 51. Self //Template 1①Don’t offer products, support lifestyles • Tekst①Never use tribes on the outskirts②Vary & combine different passion points
  52. 52. Happy
  53. 53. Happy//Template 1• Tekst
  54. 54. Happy//Template 1• Tekst
  55. 55. Happy
  56. 56. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorcedSource; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,Romania, Poland, Brazil, India, and China.
  57. 57. Happy//Template 1• Tekst
  58. 58. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorcedSource; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,Romania, Poland, Brazil, India, and China.
  59. 59. Happy
  60. 60. Happy//Template 1• Tekst
  61. 61. Happy//Template 1• Tekst
  62. 62. Happy//Template 1• Tekst Insert movie SAF integrated longer
  63. 63. Happy //Template 1①Deliver gratifications, not just pleasures • Tekst①Don’t use negative emotions①Happiness is the new rebellion

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