ClassifiedsPLATFORMS, CHANNELS, MONEY
Introduction MobiyaSacha Vekeman, Founder MobiyaMobiya is a software company for classifiedmedia with a focus on monetizin...
Mobiya Platform Evolution2006/2008 PRINT Classifieds with mobile interaction:Posting-Listing-RespondingPrototype developm...
Mobiya Channel EvolutionNewspaper Distribution 100% dead business model for Mobiya inWestern Europe. Not to say print is ...
Mobiya Monetization EvolutionOnline Monetization (UK Market): Monetization over ‘Authentication’ service Creates a scam-...
Conclusion for PublishersCompanies such as Mobiya disrupt traditional publisher marketsInvestment efficiency of Mobiya In...
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PPA Conference 2013 | Mobiya Classifieds

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Presentation for PPA Conference about Channels, Platforms and Monetization of classified content

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PPA Conference 2013 | Mobiya Classifieds

  1. 1. ClassifiedsPLATFORMS, CHANNELS, MONEY
  2. 2. Introduction MobiyaSacha Vekeman, Founder MobiyaMobiya is a software company for classifiedmedia with a focus on monetizing buyers andsellers in print, online and mobile marketplacesusing mobile interactivity and digital servicesBusiness model: revenue share over mobileAuthentication, Alerts and AdvertsBackground Started in 2006, privately owned Worldwide patented technology Active in the UK, India & Africa Headquartered in OxfordshireCONFIDENTIAL AND COPYRIGHT 2013 SACHA VEKEMAN (+32 499 504050)
  3. 3. Mobiya Platform Evolution2006/2008 PRINT Classifieds with mobile interaction:Posting-Listing-RespondingPrototype development in BeneluxProof-of-concept Metro newspaperCustomers quickly adopted the mobile classifiedservice, but publishers not organised to grow it2009/2011 ONLINE Classifieds with mobileauthentication: Real-Time Service Buyer/SellerDirect-to-Consumer in the UK, focus on petsLargest online aggregator of pet content500k monthly visits, conversion at 5%2011/2013 MOBILE Classifieds with mobile-only userexperience: Subscription Service AlertsLaunched in India with largest mobile operatorIndexed millions of domestic jobsConducted first consumer testsCONFIDENTIAL AND COPYRIGHT 2013 SACHA VEKEMAN (+32 499 504050)
  4. 4. Mobiya Channel EvolutionNewspaper Distribution 100% dead business model for Mobiya inWestern Europe. Not to say print is dead… Online newspaper portals provide poorconversion. What is the real value-add? Traditional advertising models do not supportrevenue share business models! Why?Digital Distribution Search Integration: 100% focus on integrationwith dominant search provider, Google. Mobile Integration: 100% focus on HTML5 dueto non-real-time nature of app-content Social Media Integration: unproven, but testingCONFIDENTIAL AND COPYRIGHT 2013 SACHA VEKEMAN (+32 499 504050)
  5. 5. Mobiya Monetization EvolutionOnline Monetization (UK Market): Monetization over ‘Authentication’ service Creates a scam-free and safe online marketplace 95% of revenue generated via premium SMS Bottom line of about $1M per content categoryMobile Monetization (Emerging Markets) Monetization over ‘Alerts’ & ‘Adverts’ services 100% of revenue via SMS, premium and free Business model in these markets are recurringrevenue with a growth potential of 100x the UK100% Ignored revenue: Online advertising! It’s notworth the effort.CONFIDENTIAL AND COPYRIGHT 2013 SACHA VEKEMAN (+32 499 504050)
  6. 6. Conclusion for PublishersCompanies such as Mobiya disrupt traditional publisher marketsInvestment efficiency of Mobiya Invested $1M (3yrs) generated $3M (3yrs) Re-invested $3M (3yrs) and gained access to a market withbillions of mobile users (India, Africa)Technology focus and business growth of Mobiya Technology-only, highly automated, no employees Growth is pure organic, no advertising spendingPublisher are now in serious survival mode. What to do?Invest: buy technology rather than people! Buy softwarecompanies rather than online/print publicationsAutomate: threat of technology is real, recruit CIOs and CTOsrather than more product and brand managersIntegrate: publishers lost their digital distribution and brandvalue, start thinking how to integrate rather than dominateCONFIDENTIAL AND COPYRIGHT 2013 SACHA VEKEMAN (+32 499 504050)

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