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Museums & the Web 2014, Florence - "Italian museums' online communication"

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Museums & the Web is an international conference dedicated to the relationship between museums and digital culture, meaning openness to web and social media, as well as mobile and new technologies.
The Florence edition was about “Open Museums and Smartcities: Storytelling and Connected Culture – strategies, tools, best practices for connecting cultural heritage with the communities of the ‘smartcities’ of the future”.

We took part in the Social Media Best Practice Parade and Francesca had the opportunity to recount the first months of our project.

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Museums & the Web 2014, Florence - "Italian museums' online communication"

  1. 1. Italian museums online communication MWF2014: Museums and the Web Florence 2014 @svegliamuseo @thePorden #!☺
  2. 2. 2 Efficient project = skilfull team + noble mission
  3. 3. 3 Has an idea Loves museums Loves social media Loves good stories
  4. 4. 4 What are we doing? 1. Asking foreign museums for advice
  5. 5. 2. Matching them with volunteering Italian museums
  6. 6. 6 • Mart – Museum of Modern Art of Rovereto ! • Muse – Science Museum of Trento ! • Leonardo da Vinci – Science Museum of Milan ! • Triennale – Design Museum of Milan 3. Interviewing ‘best online’ Italian museums
  7. 7. 7 4. Writing articles about museums, social media and digital tools
  8. 8. 8 People have been our most important discovery
  9. 9. 9 • A Facebook group of more than 700 people • Sharing news, links & comments every day ! • Communication professionals • Museums professionals • People keen on museums This is where they can meet! Let me introduce you to the museum lovers community
  10. 10. 10 Museums are joining in, presenting themselves and asking for advice. ! Some of them didn't even have a social profile until a few weeks ago! What’s happening?
  11. 11. 11 Museum professionals are starting to find out new possibilities, initiatives, channels and ways to engage new followers. ! i.e. #followamuseum day What’s happening?
  12. 12. 12 People with different backgrounds are confronting each other & discussing museum-related topics. ! i.e. permission to photograph What’s happening?
  13. 13. 13 Museums are asking for advice straight to the community. ! i.e. Facebook page VS private profile What’s happening? This got 74 comments! People actually CARE about museums
  14. 14. 14 What will happen? We’re planning to give museums some useful tools to help them find their way through online communication: they need to reach their audience! ! • e-book • workshops • museum case history
  15. 15. 15 But most of all We’ll keep talking with people: they are the most important resource, both for us and for museums!
  16. 16. 16 Thank you!

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