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SVA MFA Products of Design: Pedal for Change


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Pedal for Change encourages New York City subway riders to partake in physical fitness while waiting for their train. By pedaling on the stationary cycle seats, users earn credit on their MTA Metro Pass. MTA matches the dollar amount earned & donates it to a physical fitness charity such as Michelle Obama's Let's Move organization. The Pedal for Change monitor displays which train line has earned the most for charity. For example, the 4/5/6 train competes with the G train, creating a heathy citywide competition. Created by graduate students in the Products of Design MFA program at the School of Visual Arts, for the class "Intervention/Interaction."

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