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ゼロから始める
セマンティックSEO
&
構造化データ at CSS Nite LP36

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2014年9月20日に開催された CSS Nite LP36 「ビジネスに活用できる2014年SEOトレンド」のスライド。

Published in: Technology
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ゼロから始める
セマンティックSEO
&
構造化データ at CSS Nite LP36

  1. 1. ئַٗ׵㨣׭׷ إوٝذ؍حؙ4&0 圓鸡⻉ر٦ة by Kenichi Suzuki
  2. 2. 荈䊹稱➜
  3. 3. script type=application/ld+json { @context: http://schema.org, @type: BusinessEvent, name: CSS Nite LP36「ビジネスに活用できる2014年SEOトレンド」, startDate: 2014-09-20, subEvent: { @type: BusinessEvent, name: ゼロから始めるセマンティックSEO 構造化データ, performer: { @type: Person, name: 鈴木謙一, url: http://www.suzukikenichi.com/blog/ } } } /script
  4. 4. Let’s get started! ©The LEGO Group
  5. 5. ˖ إوٝذ؍حؙ嗚稊 ˖ 圓鸡⻉ر٦ة ˖ TDIFNBPSHך㹋鄲
  6. 6. ˖ إوٝذ؍حؙ嗚稊 ˖ 圓鸡⻉ر٦ة ˖ TDIFNBPSHך㹋鄲
  7. 7. Things, Not Strings. 俑㶵⴨דכזֻˑٌظ˒ ˖ *OUSPEVDJOHUIF,OPXMFEHF(SBQIUIJOHT OPUTUSJOHT IUUQHPPHMFCMPHCMPHTQPUDPNJOUSPEVDJOHLOPXMFEHFHSBQI UIJOHTOPUIUNM ˖ شٖحآؚٓؿٌظ׾钠陎ׅ׷嗚稊ؒٝآٝחぢֽג IUUQHPPHMFKBQBOCMPHTQPUKQCMPHQPTUIUNM
  8. 8. ٗٝسٝ
  9. 9. http://goo.gl/HmvbTK http://goo.gl/vMwCrM http://goo.gl/RO8oT8 ©Google マップ
  10. 10. أٔإٍَٓٙ تشفٓ؝حذ
  11. 11. +',
  12. 12. ©Wikipedia ©Wikipedia ©Wikipedia ©Wikipedia hhttttpp::////ggoooo..ggll//nnJJYY11RRuu
  13. 13. +', +PIO',FOOFEZ +PIO'JU[HFSBME,FOOFEZ (the 35th President of the United States)
  14. 14. إوٝذ؍حؙח״׏ג 俑㶵דכזֻծ ׉ךٌظָ⡦זךַ׾椚鍑דֹ׷
  15. 15. וֲװ׏ג椚鍑ׅ׷ךַ ˖ ٌظ؞ز OUJUJFT ה׉׸חꟼ׻׷✲㹋 'BDUT ׾ 呓秛ׅ׷濼陎ك٦أ ,OPXMFEHF#BTF ˖ 'SFFCBTF ˖ 8JLJQFEJBؐ؍ؗلر؍، ˖ .VTJD#SBJO[ ˖ $*8PSME'BDUCPPL ˖ 8PSME#BOL⚅歲ꋒ遤 ˖ ؐؑـل٦آךؙٗ٦ٕ ˖ 农럀涸(PPHMF⟣ׇ ˖ 僇爙涸圓鸡⻉ر٦ة
  16. 16. ˖ إوٝذ؍حؙ嗚稊 ˖ 圓鸡⻉ر٦ة ˖ TDIFNBPSHך㹋鄲
  17. 17. 圓鸡⻉ر٦ةח״׏ג 俑㶵ח䠐㄂׾䭯׋ׇ׷
  18. 18. +', ©Wikipedia ©Wikipedia http://goo.gl/nJY1Ru ➂暟 1FSTPO 僥歗 .PWJF 瑞庥 JSQPSU
  19. 19. آّٝ٥'٥؛طر؍+', 䎃剢傈䎃剢傈 ©Wikipedia IUUQKBXJLJQFEJBPSHXJLJآّٝ٥'٥؛طر؍
  20. 20. script type=application/ld+json { @context: http://schema.org, @type: Person, name: ジョン・F・ケネディ, alternateName: JFK, birthDate: 1917-5-29, deathDate: 1963-11-22, sameAs: http://ja.wikipedia.org/wiki/ %E3%82%B8%E3%83%A7%E3%83%B3%E3%83%BBF%E3%83%BB %E3%82%B1%E3%83%8D%E3%83%87%E3%82%A3, image: http://en.wikipedia.org/wiki/ John_F._Kennedy#mediaviewer/File:John_F._Kennedy, _White_House_photo_portrait,_looking_up.jpg } /script
  21. 21. نٍؗـٓٔ ׉ךٌظָ⡦זךַ׾邌ׅ׋׭ך➰⸇ر٦ة
  22. 22. 圓鸡⻉ر٦ةד 邌植דֹ׷ٌظ؞ز 僥歗 ➂暟 ٖأزٓٝ ٖؽُ٦ ⹛歗 剅硂 ٖءؾ ؎كٝز 갈嚂 ⟰噟 鎸✲ 57殢穈 ؿٓ؎ز䞔㜠 実➂ ٌغ؎ٕ،فٔ ㉀ㅷ 䒔隊㡦 ؿٓٙ٦ءّحف ⡝䨽 مذٕ 㣐㷕
  23. 23. نٍؗـٓٔך⢽ • Data-Vocabulary.org • GoodRelations • FOAF • schema.org • microformats
  24. 24. نٍؗـٓٔך⢽ • Data-Vocabulary.org • GoodRelations • FOAF • schema.org • microformats
  25. 25. schema.org
  26. 26. TDIFNBPSHך㼪Ⰵ朐屣 500万سً؎ٝ 25億ل٦آ ⭙ךل٦آ׾؟ٝفٕ锃叨 Ramanathan V. Guha, Google at The Semantic Technology Business Conference 2014
  27. 27. TDIFNBPSHך兛⿹桦 Ramanathan V. Guha, Google at The Semantic Technology Business Conference 2014
  28. 28. .PWJF0CKFDU⹛歗
  29. 29. 3FWJFX3BUJOHTٖؽُ٦٥鐰⣣
  30. 30. 1SPEVDU0FST㉀ㅷ٥顋㡰䞔㜠
  31. 31. WFOU؎كٝز
  32. 32. EESFTT⡝䨽
  33. 33. 3FDJQFٖءؾ
  34. 34. SUJDMF鎸✲
  35. 35. ׮׃$44/JUF-1ךل٦آ׾ TDIFNBPSHדو٦ؙ،حفׅ׷ז׵
  36. 36. 剑⡚ד׮ ˖ ؎كٝزTDIFNBPSHWFOU ˖ 㜥䨽TDIFNBPSH1MBDF ˖ ⡝䨽TDIFNBPSH1PTUBMEESFTT ˖ ⟰噟٥穈籼TDIFNBPSH0SHBOJ[BUJPO ˖ ➂暟TDIFNBPSH1FSTPO ˖ 顋㡰䞔㜠TDIFNBPSH0FS
  37. 37. TDIFNBPSHדדֹ׷ֿה
  38. 38. ٔحثأصلحز
  39. 39. QQ*OEFYJOH
  40. 40. ٖؽُ٦JO ،ٝ؟٦نحؙأشٖحآؚٓؿ
  41. 41. ؝ٝ؟٦زأ؛آُ٦ٕ JOشٖحآؚٓؿ
  42. 42. 갈嚂،فٔJOشٖحآؚٓؿ
  43. 43. 穈籼ךٗ؞
  44. 44. ⟰噟ךꨵ鑧殢〾
  45. 45. *OEFQUISUJDMFT
  46. 46. ؟؎زؙٔٝ嗚稊نحؙأ
  47. 47. DUJPOTJOUIF*OCPY
  48. 48. (PPHMF/PX
  49. 49. The most interesting applications “are yet to come. Ramanathan V. Guha, Google at The Semantic Technology Business Conference 2014
  50. 50. ءٝةحؙأ 圓鸡⻉ر٦ة׾鎸鶢ׅ׷倯䒭
  51. 51. ءٝةحؙأך⢽ • Microdata • RDFa • RDFa Lite • JSON-LD • microformats
  52. 52. ءٝةحؙأך⢽ • Microdata • RDFa • RDFa Lite • JSON-LD • microformats
  53. 53. ˖ ؎كٝزせ$44/JUF-1 ˖ Ꟛ⪵傈䎃剢傈 ˖ ⠓㜥كٕ؟٦ٕ牞歊
  54. 54. schema.org + Microdata div itemscope itemtype=http://schema.org/Event span itemprop=nameCSS Nite LP36/span spam itemprop=startDate content=2014-09-202014年9月20日/span span itemprop=location itemscope itemtype=http://schema.org/Place span itemprop=nameベルサール神田/span/span /div
  55. 55. schema.org + RDFa Lite div vocab=http://schema.org/ typeof=Event span property=nameCSS Nite LP36/span span property=startDate content=2014-09-202014年9月20日/span span property=location typeof=Place span property=nameベルサール神田/span /span /div
  56. 56. schema.org + JSON-LD script type=application/ld+json { @context: http://schema.org, @type: Event, name: CSS Nite LP36, startDate: 2014-09-20, location: { @type: Place, name: ベルサール神田 } } /script
  57. 57. ˖ إوٝذ؍حؙ嗚稊 ˖ 圓鸡⻉ر٦ة ˖ TDIFNBPSHך㹋鄲
  58. 58. JSON-LD
  59. 59. ➂暟TDIFNBPSH1FSTPO ˖ せ⵸OBNFꈿ加闈♧ ˖ ؐؑـ؟؎زVSM IUUQXXXTV[VLJLFOJDIJDPNCMPH
  60. 60. script type=application/ld+json { @context: http://schema.org, @type: Person, name: 鈴木謙一, url: http://www.suzukikenichi.com/blog/ } /script
  61. 61. script type=application/ld+json { @context: http://schema.org, @type: Person, name: 鈴木謙一, url: http://www.suzukikenichi.com/blog/ } /script
  62. 62. script type=application/ld+json { @context: http://schema.org, @type: Person, name: 鈴木謙一, url: http://www.suzukikenichi.com/blog/ } /script
  63. 63. ؗ٦غُٔ٦ script type=application/ld+json { @context: http://schema.org, @type: Person, name: 鈴木謙一, url: http://www.suzukikenichi.com/blog/ } /script
  64. 64. ؎كٝزTDIFNBPSHWFOU ˖ ؎كٝزせOBNF$44/JUF-1 ˖ Ꟛ⪵傈TUBSU%BUF䎃剢傈 ˖ 㜥䨽-PDBUJPOكٕ؟٦ٕ牞歊 ˖ ⳿怴罏1FSGPSNFSꈿ加闈♧
  65. 65. script type=application/ld+json { @context: http://schema.org, @type: Event, name: CSS Nite LP36, startDate: 2014-09-20, Location: ベルサール神田, Performer: 鈴木謙一 } /script
  66. 66. Embedding
  67. 67. script type=application/ld+json { @context: http://schema.org, @type: Event, name: CSS Nite LP36, startDate: 2014-09-20, Location: ベルサール神田, Performer: 鈴木謙一 } /script
  68. 68. script type=application/ld+json { @context: http://schema.org, @type: Person, name: 鈴木謙一, url: http://www.suzukikenichi.com/blog/ } /script
  69. 69. script type=application/ld+json { @context: http://schema.org, @type: Event, name: CSS Nite LP36, startDate: 2014-09-20, Location: ベルサール神田, Performer: { @type: Person, name: 鈴木謙一, url: http://www.suzukikenichi.com/blog/ } } /script
  70. 70. script type=application/ld+json { @context: http://schema.org, @type: Event, name: CSS Nite LP36, startDate: 2014-09-20, location: { @type: Place, name: ベルサール神田, address: 千代田区神田美土代町7 } } /script
  71. 71. script type=application/ld+json { @context: http://schema.org, @type: Product, name: LEGOムービー ブルーレイ&DVDセット, aggregateRating: { @type: AggregateRating, ratingValue: 4.5, ratingCount: 21 }, Offers: { @type: Offer, price: 4093 } } /script
  72. 72. ً٦ٕو٦ؙ،حفذأة٦ http://goo.gl/jd1jIr
  73. 73. ً٦ٕو٦ؙ،حفذأة٦
  74. 74. ؐؑـوأة٦خ٦ٕ圓鸡⻉ر٦ة
  75. 75. תה׭ ˖ إوٝذ؍حؙ嗚稊 ٌظ؞زָ⡦זךַ׾嗚稊ؒٝآָٝ椚鍑ׅ׷ֿה ˖ 圓鸡⻉ر٦ة ٌظ؞زָ䭯א䠐㄂׾؝ٝؾُ٦ةח⠗ִ׷䩛媮 ˖ TDIFNBPSH
  76. 76. +40/-% 圓鸡⻉ر٦ة׾鎸鶢ׅ׷نٍؗـٓٔהءٝةحؙأ ؔأأًך穈׫さ׻ׇ
  77. 77. script type=application/ld+json { @context: http://schema.org, @type: BusinessEvent, name: CSS Nite LP36「ビジネスに活用できる2014年SEOトレンド」, startDate: 2014-09-20, subEvent: { @type: BusinessEvent, name: ゼロから始めるセマンティックSEO 構造化データ, performer: { @type: Person, name: 鈴木謙一, url: http://www.suzukikenichi.com/blog/ } } } /script
  78. 78. 5IBOLZPV Kenichi Suzuki http://www.suzukikenichi.com/blog/ @suzukik +KenichiSuzuki

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