ئַٗ׵㨣׭׷
إوٝذ؍حؙ4&0
圓鸡⻉ر٦ة
by Kenichi Suzuki

荈䊹稱➜

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@type: BusinessEvent,
name: CSS Nite LP36「ビジネスに活用できる2014年SEOトレンド」,
startDate: 2014-09-20,
subEvent: {
@type: BusinessEvent,
name: ゼロから始めるセマンティックSEO 構造化データ,
performer: {
@type: Person,
name: 鈴木謙一,
url: http://www.suzukikenichi.com/blog/
}
}
}
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Let’s get started!
©The LEGO Group

˖ إوٝذ؍حؙ嗚稊
˖ 圓鸡⻉ر٦ة
˖ TDIFNBPSHך㹋鄲

˖ إوٝذ؍حؙ嗚稊
˖ 圓鸡⻉ر٦ة
˖ TDIFNBPSHך㹋鄲

Things, Not Strings.
俑㶵⴨דכזֻˑٌظ˒
˖ *OUSPEVDJOHUIF,OPXMFEHF(SBQIUIJOHT
OPUTUSJOHT
IUUQHPPHMFCMPHCMPHTQPUDPNJOUSPEVDJOHLOPXMFEHFHSBQI
UIJOHTOPUIUNM
˖ شٖحآؚٓؿٌظ׾钠陎ׅ׷嗚稊ؒٝآٝחぢֽג
IUUQHPPHMFKBQBOCMPHTQPUKQCMPHQPTUIUNM

ٗٝسٝ

http://goo.gl/HmvbTK
http://goo.gl/vMwCrM
http://goo.gl/RO8oT8
©Google マップ

أٔإٍَٓٙ
تشفٓ؝حذ

+',

©Wikipedia ©Wikipedia ©Wikipedia ©Wikipedia hhttttpp::////ggoooo..ggll//nnJJYY11RRuu

+',
+PIO',FOOFEZ +PIO'JU[HFSBME,FOOFEZ
(the 35th President of the United States)

إوٝذ؍حؙח״׏ג
俑㶵דכזֻծ
׉ךٌظָ⡦זךַ׾椚鍑דֹ׷

וֲװ׏ג椚鍑ׅ׷ךַ
˖ ٌظ؞ز OUJUJFT
ה׉׸חꟼ׻׷✲㹋 'BDUT
׾
呓秛ׅ׷濼陎ك٦أ ,OPXMFEHF#BTF
˖ 'SFFCBTF
˖ 8JLJQFEJBؐ؍ؗلر؍،
˖ .VTJD#SBJO[
˖ $*8PSME'BDUCPPL
˖ 8PSME#BOL⚅歲ꋒ遤
˖ ؐؑـل٦آךؙٗ٦ٕ
˖ 农럀涸(PPHMF⟣ׇ
˖ 僇爙涸圓鸡⻉ر٦ة

˖ إوٝذ؍حؙ嗚稊
˖ 圓鸡⻉ر٦ة
˖ TDIFNBPSHך㹋鄲

圓鸡⻉ر٦ةח״׏ג
俑㶵ח䠐㄂׾䭯׋ׇ׷

+',
©Wikipedia ©Wikipedia
http://goo.gl/nJY1Ru
➂暟 1FSTPO
僥歗 .PWJF
瑞庥 JSQPSU

آّٝ٥'٥؛طر؍+',
䎃剢傈䎃剢傈
©Wikipedia
IUUQKBXJLJQFEJBPSHXJLJآّٝ٥'٥؛طر؍

script type=application/ld+json
{
@context: http://schema.org,
@type: Person,
name: ジョン・F・ケネディ,
alternateName: JFK,
birthDate: 1917-5-29,
deathDate: 1963-11-22,
sameAs: http://ja.wikipedia.org/wiki/
%E3%82%B8%E3%83%A7%E3%83%B3%E3%83%BBF%E3%83%BB
%E3%82%B1%E3%83%8D%E3%83%87%E3%82%A3,
image: http://en.wikipedia.org/wiki/
John_F._Kennedy#mediaviewer/File:John_F._Kennedy,
_White_House_photo_portrait,_looking_up.jpg
}
/script

نٍؗـٓٔ
׉ךٌظָ⡦זךַ׾邌ׅ׋׭ך➰⸇ر٦ة

圓鸡⻉ر٦ةד
邌植דֹ׷ٌظ؞ز
僥歗
➂暟
ٖأزٓٝ
ٖؽُ٦
⹛歗
剅硂
ٖءؾ
؎كٝز
갈嚂
⟰噟
鎸✲
57殢穈
ؿٓ؎ز䞔㜠
実➂
ٌغ؎ٕ،فٔ
㉀ㅷ
䒔隊㡦 ؿٓٙ٦ءّحف
⡝䨽
مذٕ
㣐㷕

نٍؗـٓٔך⢽
• Data-Vocabulary.org
• GoodRelations
• FOAF
• schema.org
• microformats

نٍؗـٓٔך⢽
• Data-Vocabulary.org
• GoodRelations
• FOAF
• schema.org
• microformats

schema.org

TDIFNBPSHך㼪Ⰵ朐屣
500万سً؎ٝ 25億ل٦آ
⭙ךل٦آ׾؟ٝفٕ锃叨
Ramanathan V. Guha, Google
at The Semantic Technology Business Conference 2014

TDIFNBPSHך兛⿹桦
Ramanathan V. Guha, Google
at The Semantic Technology Business Conference 2014

.PWJF0CKFDU⹛歗

3FWJFX3BUJOHTٖؽُ٦٥鐰⣣

1SPEVDU0FST㉀ㅷ٥顋㡰䞔㜠

WFOU؎كٝز

EESFTT⡝䨽

3FDJQFٖءؾ

SUJDMF鎸✲

׮׃$44/JUF-1ךل٦آ׾
TDIFNBPSHדو٦ؙ،حفׅ׷ז׵

剑⡚ד׮
˖ ؎كٝزTDIFNBPSHWFOU
˖ 㜥䨽TDIFNBPSH1MBDF
˖ ⡝䨽TDIFNBPSH1PTUBMEESFTT
˖ ⟰噟٥穈籼TDIFNBPSH0SHBOJ[BUJPO
˖ ➂暟TDIFNBPSH1FSTPO
˖ 顋㡰䞔㜠TDIFNBPSH0FS

TDIFNBPSHדדֹ׷ֿה

ٔحثأصلحز

QQ*OEFYJOH

ٖؽُ٦JO
،ٝ؟٦نحؙأشٖحآؚٓؿ

؝ٝ؟٦زأ؛آُ٦ٕ
JOشٖحآؚٓؿ

갈嚂،فٔJOشٖحآؚٓؿ

穈籼ךٗ؞

⟰噟ךꨵ鑧殢〾

*OEFQUISUJDMFT

؟؎زؙٔٝ嗚稊نحؙأ

DUJPOTJOUIF*OCPY

(PPHMF/PX

The most interesting applications
“are yet to come.
Ramanathan V. Guha, Google
at The Semantic Technology Business Conference 2014

ءٝةحؙأ
圓鸡⻉ر٦ة׾鎸鶢ׅ׷倯䒭

ءٝةحؙأך⢽
• Microdata
• RDFa
• RDFa Lite
• JSON-LD
• microformats

ءٝةحؙأך⢽
• Microdata
• RDFa
• RDFa Lite
• JSON-LD
• microformats

˖ ؎كٝزせ$44/JUF-1
˖ Ꟛ⪵傈䎃剢傈
˖ ⠓㜥كٕ؟٦ٕ牞歊

schema.org + Microdata
div itemscope itemtype=http://schema.org/Event
span itemprop=nameCSS Nite LP36/span
spam itemprop=startDate
content=2014-09-202014年9月20日/span
span itemprop=location itemscope
itemtype=http://schema.org/Place
span itemprop=nameベルサール神田/span/span
/div

schema.org + RDFa Lite
div vocab=http://schema.org/ typeof=Event
span property=nameCSS Nite LP36/span
span property=startDate
content=2014-09-202014年9月20日/span
span property=location typeof=Place
span property=nameベルサール神田/span
/span
/div

schema.org + JSON-LD
script type=application/ld+json
{
@context: http://schema.org,
@type: Event,
name: CSS Nite LP36,
startDate: 2014-09-20,
location: {
@type: Place,
name: ベルサール神田
}
}
/script

˖ إوٝذ؍حؙ嗚稊
˖ 圓鸡⻉ر٦ة
˖ TDIFNBPSHך㹋鄲

JSON-LD

➂暟TDIFNBPSH1FSTPO
˖ せ⵸OBNFꈿ加闈♧
˖ ؐؑـ؟؎زVSM
IUUQXXXTV[VLJLFOJDIJDPNCMPH

script type=application/ld+json
{
@context: http://schema.org,
@type: Person,
name: 鈴木謙一,
url: http://www.suzukikenichi.com/blog/
}
/script

script type=application/ld+json
{
@context: http://schema.org,
@type: Person,
name: 鈴木謙一,
url: http://www.suzukikenichi.com/blog/
}
/script

script type=application/ld+json
{
@context: http://schema.org,
@type: Person,
name: 鈴木謙一,
url: http://www.suzukikenichi.com/blog/
}
/script

ؗ٦غُٔ٦
script type=application/ld+json
{
@context: http://schema.org,
@type: Person,
name: 鈴木謙一,
url: http://www.suzukikenichi.com/blog/
}
/script

؎كٝزTDIFNBPSHWFOU
˖ ؎كٝزせOBNF$44/JUF-1
˖ Ꟛ⪵傈TUBSU%BUF䎃剢傈
˖ 㜥䨽-PDBUJPOكٕ؟٦ٕ牞歊
˖ ⳿怴罏1FSGPSNFSꈿ加闈♧

script type=application/ld+json
{
@context: http://schema.org,
@type: Event,
name: CSS Nite LP36,
startDate: 2014-09-20,
Location: ベルサール神田,
Performer: 鈴木謙一
}
/script

Embedding

script type=application/ld+json
{
@context: http://schema.org,
@type: Event,
name: CSS Nite LP36,
startDate: 2014-09-20,
Location: ベルサール神田,
Performer: 鈴木謙一
}
/script

script type=application/ld+json
{
@context: http://schema.org,
@type: Person,
name: 鈴木謙一,
url: http://www.suzukikenichi.com/blog/
}
/script

script type=application/ld+json
{
@context: http://schema.org,
@type: Event,
name: CSS Nite LP36,
startDate: 2014-09-20,
Location: ベルサール神田,
Performer: {
@type: Person,
name: 鈴木謙一,
url: http://www.suzukikenichi.com/blog/
}
}
/script

script type=application/ld+json
{
@context: http://schema.org,
@type: Event,
name: CSS Nite LP36,
startDate: 2014-09-20,
location: {
@type: Place,
name: ベルサール神田,
address: 千代田区神田美土代町7
}
}
/script

script type=application/ld+json
{
@context: http://schema.org,
@type: Product,
name: LEGOムービー ブルーレイ＆DVDセット,
aggregateRating: {
@type: AggregateRating,
ratingValue: 4.5,
ratingCount: 21
},
Offers: {
@type: Offer,
price: 4093
}
}
/script

ً٦ٕو٦ؙ،حفذأة٦
http://goo.gl/jd1jIr

ً٦ٕو٦ؙ،حفذأة٦

ؐؑـوأة٦خ٦ٕ圓鸡⻉ر٦ة

תה׭
˖ إوٝذ؍حؙ嗚稊
ٌظ؞زָ⡦זךַ׾嗚稊ؒٝآָٝ椚鍑ׅ׷ֿה
˖ 圓鸡⻉ر٦ة
ٌظ؞زָ䭯א䠐㄂׾؝ٝؾُ٦ةח⠗ִ׷䩛媮
˖ TDIFNBPSH

+40/-%
圓鸡⻉ر٦ة׾鎸鶢ׅ׷نٍؗـٓٔהءٝةحؙأ
ؔأأًך穈׫さ׻ׇ

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@context: http://schema.org,
@type: BusinessEvent,
name: CSS Nite LP36「ビジネスに活用できる2014年SEOトレンド」,
startDate: 2014-09-20,
subEvent: {
@type: BusinessEvent,
name: ゼロから始めるセマンティックSEO 構造化データ,
performer: {
@type: Person,
name: 鈴木謙一,
url: http://www.suzukikenichi.com/blog/
}
}
}
/script

5IBOLZPV
Kenichi Suzuki
http://www.suzukikenichi.com/blog/
@suzukik
+KenichiSuzuki