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How journalists can think like entrepreneurs


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What is an entrepreneurial journalist, and why are people saying they will save the world? Whether you already work for a news organization or want to break out on your own, thinking like an entrepreneur will help you reinvent your role as a journalist in ways readers will notice.

Published in: Career, News & Politics, Business
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How journalists can think like entrepreneurs

  1. 1. Think like an entrepreneur Alaska Press Club May 8, 2010
  2. 2. Who is this Suzanne Yada?   Social media strategist San Francisco Public Press   Web producer Silicon Valley/San Jose Business Journal   Online editor Spartan Daily, San Jose State University   Journalism and business student at SJSU   Previously:   Copy editor/designer, Visalia Times-Delta
  3. 3. Who is this Suzanne Yada? And who is she to talk about entrepreneurship? Worked for these startups: •  Unlimited Zine •  Evolution Literary Magazine •  Visaliyoung •  Truth/Xposed Magazine •  KFSC-LP 94.1 FM Visalia •  Explore Central Valley Downtown •  San Francisco Public Press •  CoPress •  SHiFT Magazine
  4. 4. Who is this Suzanne Yada? And who is she to talk about entrepreneurship? Only these still exist: •  KFSC-LP 94.1 FM Visalia •  San Francisco Public Press •  SHiFT Magazine
  5. 5. Entrepreneurship: Whether you’re employed or starting something new, here’s how to do it.
  6. 6. %@*$ fear. The biggest risk right now is doing nothing.
  7. 7. Ideas. You have them.
  8. 8. Three questions to ask   What do you wish your newspaper could do?   Great graphics? A new beat? Better way to organize newsroom? New tool that would make life easier?   What would readers like?   New ways to contribute content? Interact with each other? Better ways to find information?   What’s the biggest pain in the butt?   No stable Internet connection in your community? Too much information? Not enough?
  9. 9. Steal ideas. They have them.
  10. 10. Get feedback. If you're afraid to ask, you suck as a journalist.
  11. 11. But not too much feedback. "If I had asked people what they wanted, they would have said faster horses." --Henry Ford
  12. 12. Let’s hear it. Did any ideas cross your mind?
  13. 13. Pitch it. Journalists pitch stories very well. Now let’s do it for ideas.
  14. 14. Network. It really is all about who you know.
  15. 15. Personal brand. You have one already. Sorry.
  16. 16. Looking to start your own thing?
  17. 17. Get big funding. All the cool kids are doing it.
  18. 18. Or not. Bootstrapping is the new black.
  19. 19. Free tools rule. They keep costs down and creativity up.
  20. 20. Free tools startups can use   WordPress   Skype
  21. 21. Things worth paying for   Hosting (DreamHost has been good to me)   Website domain   … a lawyer… sigh.
  22. 22. Money is awesome. Fancy-schmancy people call it "monetization."
  23. 23. Diversify that income!   Advertising   Subscriptions   Events   Community workshops/seminars   Special publications/databases   E-commerce (wine lists, travel clubs, etc)   Services (graphic design, web development, etc)
  24. 24. Get help. What? You don’t know everything?
  25. 25. Where to get help   Small Business Association:   Alaska Commerce, Community and Economic Development:   RJI Collaboratory:   Google “Alaska entrepreneurs”
  26. 26. You are all awesome. Keep in touch.