Go Mobile

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Go Mobile

  1. 1. Going mobile<br />Producing and sharing content for mobile audiences on a variety of channels<br /> Joshua Roth • Gretchen Macchiarella<br />
  2. 2. Breaking it down<br /><ul><li>15% of Americans have smart phone
  3. 3. 37% get news from the device</li></ul>Source: Pew Research Center for the People and the Press, 2008<br />
  4. 4. Breaking it down<br />19% of adults access Internet on typical day with cell/smartphone<br />53% of those between the ages of 18 and 29 have used the Internet on a handheld device<br />32% Americans have gone online with mobile device to check email, access the Internet for information or send IMs<br />Source: Pew Internet & American Life Project<br />
  5. 5. Capture the audience<br />
  6. 6. Finding apps<br />
  7. 7. Android up and coming<br />At least 10,000 applications available on platform today<br />Over half of Android and iPhone users spend more than 30 minutes per day using apps<br />Source: AndroLib, techcrunch.com, Admob<br />
  8. 8. Mobile options<br />
  9. 9. Mobile options<br />
  10. 10. Social media stats<br />YouTube: 100 million monthly viewers in March 2009<br />Facebook: 100 million to 200 million users in 8 months<br />Twitter: As of April, had 7 million unique monthly visitors<br />At this pace, it’ll have nearly 100 million visitors in April 2010<br />Source:April 17th, 2009 | by Stan Schroedermashable.com<br />
  11. 11. Demise of e-mail<br />Social networking now has more reach than e-mail worldwide.<br />Source: July 20th, 2009 | by Adam Ostrow, Mashable.com<br />
  12. 12. Mobilesocial media<br />August 17th, 2009 | by Ben Parr, mashable.com<br />
  13. 13. Mobile social media<br />iPhone poised to become leading camera on flickr<br />August 17th, 2009 | by Ben Parr, mashable.com<br />
  14. 14. More resources<br />http://www.w3.org/2007/02/mwbp_flip_cards.html<br />http://www.ojr.org/ojr/people/robert/200907/1765/<br />http://mashable.com/2009/07/20/twitter-new-users/<br />Source: W3.org<br />

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