The SVA Office of Career Development Presents:Twitter 101 for ArtistsJune 20, 2013#svasm@suzannemozes
Also Known As …Wickedly CreativeandIntelligent PeoplewhoFeel like Luddites
Where did this info come from?I give thanks and gratitude for using content from:• @sree, http://sree.net• @stevebuttry, http://stevebuttry.wordpress.com• Pew Research Institute• Mediabistro.com• 99u.com• Emptyeasel.com• @mashable
Introductions• Name• Artistic Discipline• Recent success/challenge with socialmedia?• What would make today’s seminar asuccess for you?
Twitter Is …“ Twitter is a real-timeinformation networkthat connects you to thelateststories, ideas, opinionsand news about whatyou find interesting.”
How are we defining social media?*sharing content withpeople in yournetwork
Top Four Sites for Artists1.Behance2. TWITTER3. Facebook4. Linkedin
What is engagement?*Listening, joining, leading and enablingconversation*Elevating meaningful conversation*Responding to ideas*Commenting in an authentic way
Artistic Citizenship*Following people you find helpful*Liking/commenting on other content in ameaningful way*Sharing content you find helpful andadding your own commentary*Writing notes of admiration*Reaching out and inviting others into yournetwork
Why spend time on Twitter?*Connects you toviewers, clients, galleries, artisticcommunities*Directs you to news*Communication is changing and youdon’t want to fall behind*Stay abreast of trends*Read interestinginformation, blog, reports, etc.*Learn breaking news in your field*See others’ portfolios
Why actively ENGAGE on Twitter?• Make new contacts• Write tight and compact• Showcase your portfolio• Practice Artistic Citizenship• Use it quickly• Expand your business• Showcase your expertise• Share what you’ve learned• Learn from people youadmire and respect• Find inspiration• Sense of belonging to alarger community• Bring eyeballs to yourportfolio/website• Earn new commissions• Job search• Add to skill set on resume• Find new trends• Create, craft, and enhanceyour artistic brand
Twitter Language• Twitter (noun): Software/Platform• Tweet (noun or verb): An update• Tweeps (noun): Your followers• Retweet (noun or verb): To pass on a link orthought (can be quote, paraphrase, startingpoint)• Tweetup (noun): A physical gathering oftweeps• Fail whale (noun): Over-capacity graphic
Lingo• RT Retweet• MT Modified Tweet• REPOST RTing yourself• HT Hat tip (saying thanks)• OH Overheard• LMK Let me know• FTW For the win• <3 Love• DM Direct Message
Hashtags• Acts like a tag on Flickr or Google• Regular hashtag - use existing hashtag ifthere is one• Event hashtag - search before launchinga new hashtag (#svasm)• Breaking News• Humorous (use sparingly)
Getting Started1. Open Account2. Choose a handle (think of it as a tattoo)3. Write a succinct, honest, clear bio4. Include Website, Portfolio, or Behance Link5. Download Twitter app to smartphone6. Follow people7. Start tweeting
Writing Your Bio• Be honest and direct• Fine to include humor• Feel free to use hashtags• Do not write “Aspiring Anything”• Succinct• Change as often as you like while retaining coreprofile• A branding statement• Don’t use exclamation points• Give a sense of yourself and humor• Never assume someone knows what you do
Bad Bios• writer, reader, wolf-girl & literary editor• Friend of Zach Galifinakis• The man who works; The man who thinks; Theman who does nothing.• Napper/Writer/Obscure Reference Maker• Mayor of Newark, New Jersey• I am Alan Yentob, creative director of the BBC• Author
Twitter Basics• 140-character limit (but don’t use all 140)• Attribute (“retweet”) with RT@name• Direct-message (DM): for privatecommunication• Link Link Link: tinyurl, bit.ly, etc.• Hashtags (#): helps searches for tweets
What makes a good Tweet?@Sree’s Social Media Success Formula:Helpful GenerousUseful CredibleTimely BriefInformative EntertainingRelevant FunPractical Occasionally FunnyActionable*How many attributes can you manifest in yourtweet?
What should I tweet about?• Link to a new blog post• Link to an event that you attended• Retweet a colleague with a link• Reply to someone• Tweet something insightful or funny• News in your field• A photo• What you read• Advertising(but be careful)
Who do you follow?• Who has art like yours?• Whose art to do you like?• Which galleries host art that you want to reppedby?• Are you represented by a gallery? Follow theartists they rep.• Reading articles that cover topics that you findinteresting? Follow subjects and author.• Use Google Alerts.• Use Hashtags to focus in on important stuff.
Strategies For Following• Find someone you like on Twitter and follow whothey follow• Let Twitter/who_to_follow guide you• Direct competitors• Newsmakers• Artswriters• Area Organizations• Journalists covering your field• Colleagues in other communities• Galleries/Production Houses/Magazines/Editors• Experts in your field• Current/potential customers• Family and friends
What’s more important?Who you followorwho follows you?
How do I build followers?• Tweet often• Find & follow likeminded people• Be conversational• Live tweet events• Give more than you ask for• Be yourself• Use less than 140 characters• Add commentary to a tweet about reading• Use capitalization sparingly• Don’t overuse hashtags• Whining is disliked; upbeat sentiments arevalued
Cutting Through the NoiseGiven the definition of twitter (noun): Aseries of short, high-pitched calls or sounds.• Lists• Develop a value-driven network• Look at favorited tweets• Follow suggestions from Twitter• Set a time limit and set an intention foryour time on twitter
Twitter Apps or Add-Ons• Tweetbeep & Tweetscan: Google alert for Twitter• Twitpic and Instagram: sharing Photos• Vine: sharing short, looping video• TweetDeck and Hootsuite: Arrange twitterfeeds, schedule tweets, create filters• Twtpoll: poll your network• Qwitter: track who doesn’t follow you• Twitalyzer: Twitter Analytics• Twiangulate: graphing hidden networks
Time Management• Curate your twitter feed• Integrate it into day• Tweet a few times a day• Check “mentions”• Use lists, alerts & saved searches• TweetDeck, Hootsuite• Change your media diet• Find the right time of day that yourpeople go to the water cooler
Looking for a JobVia @mashable• Follow the industry you are interested in, and participate in communities you care about.• Don’t just retweet what others are saying; create meaningful content that people careabout. Be a thought leader.• Use Twitter as a jumping-off point to your more detailed online profiles — a personal blog orLinkedIn profile, for example.• Many companies have job-related Twitter handles. Following those is a great way to keeptabs on job openings, rather than searching the companys website.• Build your network before you need it; engage with people who do what you want to do.• Don’t be overly professional. Twitter is a great way to showcase your personality and talk topeople about your interests.• Don’t just use your Twitter as a means of self-promotion — be interested in what otherpeople are doing and engage with them. Share others stuff before your share your own.• Actually network. Build lists for people across different disciplines. Join chats. Interact andstart conversations. Initiate discussions with people who inspire you. It’s okay to step outsideof your comfort zone.• Share content that is valuable. The more relevant contributions you make, the more otherswill want to continue to follow you.
To Get Going• Tweet about 10 times/day• Follow about 10 more people/day• Set up a list• Follow another list• Ask a question• Reply to tweets• Direct-message tweeps
Etiquette No No’s• Following a ton of people to get them to followyou, and if they don’t unfollowing them• Sending template tweets• Spelling Twitter handles incorrectly• Not including a link• Releasing private information owned by someoneelse• Infringing on copyrights• Reposting without giving attribution
The Only Rules …Give morethan you take.&Always Respond
Words to the Wise• Let Twitter be a creative outlet• Make it work for you• Find pleasure in overflowing information• Find the time of day that works best foryou• Don’t be afraid to make mistakes• Set a time limit• Don’t be afraid to hype yourself andothers• Use an out-of-office message
Final AdviceDon’t answer:“What am I doing?”Answer:“What am I thinking?”