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Pitch nmp

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pitch new media production suzanne comba, Sonja koehne, Juliet Cannegieter, Maran Bacas, Angela Nolten

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Pitch nmp

  1. 2. Problems <ul><li>Opinion and fashion blog </li></ul><ul><li>Competition </li></ul><ul><li>Visitor comments </li></ul>
  2. 3. Behavior change <ul><li>Perception of beauty </li></ul><ul><li>Interactivity </li></ul><ul><li>Loyalty </li></ul>
  3. 4. <ul><li>You decide what fashion is. Mode. De Aap. </li></ul>
  4. 5. Next <ul><li>Visuals </li></ul><ul><li>Twitter and Facebook </li></ul><ul><li>Offline events </li></ul>
  5. 6. Youtube Strategy: <ul><li>http://www.youtube.com/watch?v=0t31QCOkRY0&feature=player_embedded </li></ul>
  6. 7. YouTube strategy <ul><li>Based on philosophy and atmosphere of the website - Simple but effective -Recurring ‘DE’ Theme -Tailored to target audience -Urban , relaxed and friendly vibe </li></ul>
  7. 12. Posters <ul><li>Still images of the video -gain recognition for our campaign </li></ul>
  8. 13. Social media strategy <ul><li>Initial idea: create own, personal webspaces </li></ul><ul><li>Connection to DeJaap.nl valued </li></ul><ul><li>DeJaap.nl needs to represent Mode.DeJaap.nl in a clearer way </li></ul><ul><li>Mode.DeJaap.nl Stays an integral part of DeJaap.nl </li></ul><ul><li>Broader audience: all visitors of DeJaap.nl </li></ul>
  9. 14. Goals: Social media strategy <ul><li>Provide information </li></ul><ul><li>Teasers: get users curious </li></ul><ul><li>Teasers: make visitors to go back to the website </li></ul><ul><li>Encourage user to participate and co-create </li></ul><ul><li>Spread awareness about the page </li></ul><ul><li>Link ‘celebrities’ to the page </li></ul>
  10. 16. <ul><li>online announcement of photo contest </li></ul>
  11. 17. Offline events <ul><li>Linking the offline and online world </li></ul><ul><li>Party: announce, promote and show pictures taken </li></ul><ul><li>Attend offline fashion events </li></ul><ul><li>Competitions among visitors </li></ul>
  12. 18. Conclusion <ul><li>Video </li></ul><ul><li>Posters </li></ul><ul><li>Social media strategy </li></ul><ul><li>Offline events </li></ul><ul><li>Sustainability </li></ul><ul><li>You de cide what fashion is </li></ul>

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